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10 FREE digital marketing tools to help you grow your small business.

free digital marketing tools

Do you need FREE digital marketing tools for your small business? We have just what you need. A business’s top priority is attracting more visitors to its website and converting them into paying customers. But starting a business isn’t cheap. However, this does not mean your Digital Marketing should be limited. By using FREE email marketing tools, social media management tools, and tools that help you show up in search better, you can effectively grow your business on a small budget. Here are the top 10 FREE digital marketing tools that every small business on a budget should use. 

What makes FREE Digital Marketing Tools so crucial to a business? 

If you’re a small business or are an entrepreneur, you probably have a lot on your plate. It can be time-consuming to create a marketing plan, but it is essential to your business. Digital marketing tools will help you implement your marketing plan more effectively.  

Among the functions of some digital marketing tools are: 

  • Tracking the effectiveness of your campaigns and identifying areas for improvement.  
  • Remove some of the guesswork from your campaign and improve transparency so that you can deliver better campaigns. 
  • Help you manage social media,  
  • Assistance with SEO 
  • Help with writing, planning, and business meetings.  

Overall, these tools may save you hundreds of dollars a year you would otherwise spend on paid services. 

You can grow your small business with these 10 FREE digital marketing tools. 

digital marketing tools

WordPress 

WordPress is the most powerful CMS (content management system) available today. It powers millions of websites and blogs. With WordPress, you can easily create a blog or website for your business that will appeal to both visitors and search engines. 

WordPress is “user friendly” and relatively easy to install and set up. For users with little computer experience, it’s a no-brainer. However, keep in mind that “user friendly” does not mean that learning the ins and outs of WordPress is an easy task. Many free resources are available on WordPress’ website if you need guidance.  

Ubersuggest  

You can use this tool to generate blog content ideas. After entering a query, it displays relevant and popular topics related to your query. You can type in ‘how to’ as a keyword, and Ubersuggest will show you topics along the lines of how to do pretty much anything. 

Google Alerts

Google Alerts is a great tool to get content ideas for your blog. You create alerts sent to your email inbox when specific keywords get mentioned online. By setting alerts for particular words, phrases, or even someone’s name, you’ll know when they appear online. 

Google Analytics 

Because it has everything you need to track your website’s performance, Google Analytics will likely become one of your favourite free digital marketing tools. To track your site’s performance metrics, you can set goals, measure conversions, and create custom reports. It is so easy to use that there is no excuse not to use it! 

Google Keyword Planner  

Google Keyword Planner is essential for any SEO or content marketer. By viewing the monthly search volume for specific keywords, you can determine which keywords are relevant to your business. Using the planner’s suggested searches, you can also find related and long-tail keywords. 

SEMrush 

One of the most popular and influential SEO and PPC analysis tools on the web, SEMRush receives over five million visitors each month. It offers real-time reporting, keyword tracking, and highly detailed data such as organic search positions, backlinks, and more. In addition to setting up your campaign, you can also track competitor campaigns with this tool. SEMrush is a potent tool you use on desktop computers and mobile devices. 

Mailchimp 

For a good reason, MailChimp is one of the most popular email marketing platforms. MailChimp offers a range of features that make it easy to create and send various professional newsletters—from a basic announcement to a product launch to a sale. They can also track the success of your campaigns with available analytics reports. 

The best part? It’s free! 

There is a free plan for up to 2,000 subscribers (and you can send up to 12,000 emails per month) if you’re just getting started with email marketing. 

MOZ Local 

When you need to optimise your local search listings, MOZ local is an excellent place to start. They provide FREE SEO Tools for link building and analysis, keyword research, webpage performance, local listing audits, and more! 

Grammarly 

Whether you are a blogger, writer, business owner, student or someone who has to write daily, Grammarly is the tool for you. 

 Tons of people can’t help but make mistakes in their writing and grammar. Maybe it’s because English isn’t their native language or they don’t have a significant interest in the subject. Whatever the reason, it doesn’t change that proofreading is essential. 

Grammarly helps users with spelling errors, grammar mistakes, and even suggestions to improve their vocabulary and writing style.  

CANVA 

Whether you’re a designer or not, Canva is the best tool for creating social media posts, Facebook ads, websites, labels, and banners. You can log in with your email or Facebook account. A selection of templates will appear. Once you select a template, you can add text, images, icons and more to create a fully customised visual piece of content. The FREE option is great to start with, and if you wish to add team members, the paid version is very reasonably priced. 

Digital Marketing Tools for Business Success 

If you learn how to use these tools, you may be more successful with the marketing of your small business. And even better: if you’re a startup, these tools are all FREE. There’s no catch (except maybe a few email newsletter popups). This article acts as a great starting point for your growing digital marketing knowledge, and we hope it helps. 

 If you know of any other handy FREE online marketing research tools that we missed or that you already use please, let us know!  

Are you interested in learning more about Digital Marketing?  

At NZIE we offer a Level 7 Diploma in Digital Marketing and short courses such as SEO Strategy and Social Media Strategy. 

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 4 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Applied Level 3 [3667] qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR B2 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizenship or permanent residency OR Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 3 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Level 2 qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR mid B1 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizen or resident; or have Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Fees 2020

Student loans available through Study Link. Check if you are eligible here. 

Fees-Free Study.  

You are only eligible for Fees-Free if you haven’t previously undertaken more than 60 credits (half a year of equivalent full-time tertiary education, 0.5 EFTS) at Level 3 or above on the NZQF – New Zealand Qualifications Framework.

To check if you meet the requirements, visit the New Zealand Government’s Fees-Free website and enter your National Student Number (NSN)

If you do not have an NSN, contact your Student Support Advisor.

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