Facebook marketing is changing. While previously it was essential to have a Facebook page, now many marketers are putting their energy into Facebook groups.
The change can be attributed to Facebook’s ever-changing algorithm. Before, our newsfeeds would be populated with content from our friends and family. Now, we’re fed content based on our interests, behaviour, and viewing history.
This has contributed to the shift in how people use Facebook. It has seen more and more people turning to Facebook groups as a place to connect with like-minded individuals.
So, should you join a Facebook group? Here are our top 5 Facebook groups you should check out as a digital marketer.
From questions about useful tools for scheduling, to “Does anyone still use Twitter?”. This is the group to join if you’re a social media manager living in New Zealand. With 1,144 members, you’ll be joining a community of like-minded individuals who post almost daily. Not to mention, actively engage and comment on each other’s posts. Furthermore, unlike many international Facebook groups, there is little spam. General topics covered include social networking, content best practices, and social media marketing. Plus, they allow members to post about relevant job opportunities. They do ask that members add value to the conversation. Plus, don’t excessively promote their own company or brand.
With 1.8 billion people using Facebook groups each month, many marketing professionals have learned the value of groups. It’s a great way of getting leads and increasing reach. As well as engagement for their own brand. That’s exactly what Christchurch-based Digital Marketing Consultant, Sam Frost has done with this group focused on Kiwi businesses. With 582 members, the group’s ethos is to provide free, effective, and detailed digital marketing advice. With the aim of helping New Zealand businesses do a better job of DIY digital marketing. Most answers to questions come from Sam Frost, the group owner. However, there are some other experts floating around in the group as well.
#3. Shopify NZ
While eCommerce helps a brand sell products, digital marketing can help a brand connect with people. Shopify uses integrated marketing strategies such as content marketing, SEO, targeted ads, and social media to help eCommerce businesses reach potential customers. So, if you’re working with an eCommerce client who uses Shopify, this could be a useful group to join if you want understand how people use the SaaS platform. There are 2,020 very active members, and to join they will ask you to confirm you have a Shopify account — but you can always sign up for a free trial or use a client’s account.
Now you might be thinking, what’s a small business group doing in a digital marketing blog? Well if you’re a trained social media manager, digital marketing professional, or SEO expert, you might think about going out on your own one day and starting a small business. This group has 13, 072 very active members who, on average, post 25 times a day. This group can help you stay up-to-date with all things small business, from setting up a website to paying GST and tax. Plus, there are lots of small business owners asking for help with their marketing, so there’s plenty of opportunity to network, share your expertise, and create leads.
Like it or not, AI is here and it’s making a huge impact in the digital marketing space. Personally, as a content marketing specialist where writing is my main source of income, AI has had me pretty worried. However, this group has done wonders to put my concerns to rest. Despite being a group of people who are avid users of the product, they’re also a community of people who understand its limitations. With 658, 407 members, this group is for anyone interested in learning more about ChatGPT and how to use it effectively. So, whether you’re a content writer, or already using it in your everyday life, this group is a great place to stay up-to-date on how people are using this new tech.
Written by Kristine Aitchison: Guest Writer & Content Specialist
Kristine is an experienced content writer, specialising in marketing and communications. Showcase your expertise with regular blog content. Visit morethanmerewords.nz.