LinkedIn is the world’s largest professional network. If you want to expand your professional network, learn from other’s successes, engage in meaningful discussion, and get access to exclusive content and mentorship then, simply put, you need to be following the right people on LinkedIn.
No matter where you are in your career, check out these digital marketing industry leaders on LinkedIn.
#1. Rand Fishkin
Rand is a US-based heavy hitter. He’s responsible for the vision and execution of Moz (which interestingly, started out as a blog). He cofounded Inbound.org, which is now owned by HubSpot. His most recent vision is the launch of SparkToro an online market research platform. You’d think a man this busy would have an assistant to update his social media, but Rand personally posts insights, opinions, and advice on digital marketing best practices to his feed. He’s worth a follow to tap into his expertise, even if it’s just for the #whiteboardwisdom.
#2. Justin Flitter
Justin has an impressive CV. He is the Founder of Unrivaled.co.nz, an organisation that helps businesses and SaaS providers accelerate their marketing. He’s the Director at Business Mentors New Zealand. A mentor and Chair for NZ Tech Marketers, and an emcee and speaker coach for TedxAuckland.
Why should you follow him? Because you can gain valuable insights and stay up to date with industry trends around NZ tech and marketing. At present, his feed is dominated by discussion about AI, which is understandable, as he is also the Founder of AI. New Zealand, a community that helps business leaders understand emerging technology. Check him out!
#3. Melanie Spencer
Melanie is the Group CEO of Socialites, a full-service social media agency, and a host of ‘A Seat at the Table’, a monthly podcast that discusses diversity and community in business. If you want to follow an inspiring woman who is doing incredible things in social media, digital marketing, and business space, all while navigating motherhood, then check her out. Learn from her success stories and achievements, and be inspired for your own personal growth. She’s a fascinating listen — especially if you’re a woman struggling with the challenges of juggling your career with motherhood.
#4. Chris Walker
I’ve heard his name mentioned in several social media circles, so naturally, I had to check him out. Chris is the CEO of Refine Labs, a US-based business that helps B2B companies change how they think, measure, and execute marketing. He shares timely updates, insights, and analyses that are actually useful and practical on his LinkedIn feed. I highly recommend giving him a follow if you want thought-provoking ideas and actionable strategies that can help you level up your B2B marketing.
#5. Britney Muller
Britney is based in New York but recently flew to NZ to be part of the Marketing Association’s #DigitalDayOut2023. She is a Marketing and SEO consultant and Data Scientist, who spent 4 years as a Senior SEO Scientist at Moz. Curious about how AI can affect marketing? Take a look at this post. Britney regularly shares about SEO, machine learning, and artificial intelligence on her feed, as well as her upcoming speaking events. Give her a follow if you want to gain valuable insight, from a data science perspective on how the digital marketing industry is adjusting to what feels like a high velocity, ever-changing landscape.
#6. Carsten Grueber
Why should you follow Carsten? If TikTok is a major part of your marketing strategy, then you want to give him a follow. He’s the Country Manager for TikTok in New Zealand, spent 3 years as Head of Marketing at Facebook, and 8 years at Google. He shares the latest from the TikTok newsroom, and played a major role in bringing TikTok Works: Performance Roadshow to Aotearoa. Furthermore, if you’re serious about TikTok for your organisation, why not give TikTok for Business a follow and learn more about TitTok Academy.
#7. Brooke Howard-Smith
Brooke is an entrepreneur, New Zealand broadcaster, and television presenter. He’s the CEO and Founder of Otterfish, a social media content tool, and the CEO of WeAreTenzing an influencer marketing talent agency. Why follow Brooke? He frequently promotes speaking events and networking opportunities in NZ for people interested in social media management and influencer marketing. Follow his profile if you’re interested in staying up to date with opportunities to hear from professionals, thought leaders, and experts on social media usage in NZ.
Feeling inspired to upscale your LinkedIn? Check out our Personal Branding for LinkedIn course hosted by the excellent Stanely Henry.
