Are you interested in becoming a Qualified Digital Marketer, but not quite sure of the requirements and qualifications needed to become one? Well, you’ve come to the right spot!
Like several marketing roles, Digital Marketers will often have a tertiary qualification, such as a degree/conjoint degree or diploma in marketing, advertising, media studies, communications, copywriting graphic design, or psychology. Some may also have qualifications in IT, specifically website development and design and or user experience (UX)/user interface (UI). For advertising and creative roles (such as graphic design, copywriting, digital marketing), some employers will require a portfolio of work or proven marketing/advertising experience. You can attain a Digital Marketing Diploma with a comprehensive portfolio from the New Zealand Institute of Education (NZIE). Click here to check the entry requirements.
With the digital landscape continually evolving, Digital Marketers need to continuously upskill and stay up-to-date with the latest trends and software. Therefore, institutions like the New Zealand Institute of Education (NZIE) offer a variety of current and certified Digital Marketing short courses (both online and offline) that marketing professionals can always look to gain as they advance with their careers. Each short course is adapted and tailored to delve deeper into a specific Digital Marketing specialisation such as copywriting or social media marketing.
The level of experience needed to become a Digital Marketer is dependent on the type of Digital Marketing role that you'll be applying for.
So, for instance, a Junior Digital Marketing Role would be suitable for a graduate who has been proactive while studying. The graduate should ideally have had a bit of live practical work experience, such as an internship, and has some good quality case studies they can talk about and share with their potential employer. Internships provide a golden opportunity for students to test themselves and to figure out their real passions within the different digital marketing fields.
New Zealand Institute of Education (NZIE) provides its students the opportunity to explore real-world digital marketing case studies and gain internships while studying the Digital Marketing Diploma. Not only does this add some valuable work experience to their resume and a chance to expand their portfolio, but it also increases their employability rate after completing their studies. Leslie Gunnion, an NZIE Digital Marketing Graduate, started as an intern for a company called ENROLMY and is now working as a full-time Marketing Administrator for them. Click here to read more about his success story!
An Intermediate Digital Marketing role would be for someone with 1.5 to 3 years of relevant experience and can hold their own in the position, with senior guidance.
A Senior Digital Marketing role would be for someone with 4 to 5+ years of experience; they will generally be mentoring and guiding a team with the expertise and knowledge they have gained.
Digital Marketing is becoming essential for every company.
For this reason, the career path isn’t going away anytime soon. With ever-changing trends and ever-changing consumers, demand for digital marketers is growing, and marketing professionals who can offer digital expertise are becoming highly sought after.
So what are you waiting for? Click here to start your exciting journey towards becoming a Qualified Digital Marketer Today! Don’t delay; spaces are filling out quick!
Author Neevashni Ram
