Almost everyone today is connected to the internet for various reasons. Approximately 4.66 billion people worldwide are using the Internet in 2021. This is close to 60% of the global total population. Because of this, the digital marketing career is a booming career path for students.
What is digital marketing?
Digital marketing is a marketing component, which involves using the internet and online-based digital technologies such as tablets, mobile phones, desktops, and laptops among others, to promote products and services.
It is a form of advertising delivered to users through digital channels such as; email, web applications, search engines, websites, and social media. Digital marketing can be done online and offline. It can be done offline through billboard advertising.
What types of digital marketing careers are available?
- Mobile marketing careers
- Search Engine Optimization careers
- Search Engine Marketing careers
- Social media marketing careers
- E-commerce careers
- Careers in marketing automation
- Careers in content management and curation
- Careers in web development
- Careers in copywriting and editing
- Careers in business/marketing strategy
- Email marketing careers
- Video/audio production careers
- Internet of things marketing specialists
- Data analysts
- Digital marketing managers and specialists
- Content strategists
- Virtual Reality developers
- User experience designers
- Bot developers
What are the 6 proven benefits of pursuing a digital marketing career?
1. There is a high demand for digital marketing professionals today.
As the coronavirus continues to affect many worldwide economies, it has caused many to work from home and rely on the internet more for socialization, trade, entertainment, among others. As most companies are starting to operate online, they need skills from various digital marketing professionals to help them stay relevant.
Employers are focusing more on digital marketing as compared to traditional marketing because of its affordability and the analytics it provides. Marketing managers can easily see and assess where their customers are coming from and which marketing tactics produced their companies’ highest returns.
With such a data-driven approach in the digital marketing space, it is easier for digital marketing professionals to prove their capabilities and for their bosses to see what will work and what won’t and plan resources appropriately.
2. Good pay.
The most enchanting word in the professional scope is “salary.” Besides, when the salary is high, it gives a significant stimulation to the one receiving it after a job well done in digital marketing. Read more about Common Digital Marketing Roles and earning potential.
3. Fast-growing industry.
The digital marketing industry in New Zealand today is fast-growing. Many companies are starting to realize the importance of hiring digital marketing professionals to market and promote their goods and services online and offline.
Currently, on Seek are 979 jobs in digital marketing across New Zealand and 600 digital marketing roles in Auckland alone.
With the stiff competition in business today, it is essential for companies to promote their deliverables to people who are interested and can afford them. This has prompted them to hire digital marketing professionals who know their craft and can deliver engaging content that can propel people to buy certain goods and services.
These days, several New Zealand companies have accepted social media marketing and the two-way customer interactions associated with several new online channels available.
4. Diverse Career Paths in Entrepreneurship and Freelance Job Opportunities.
A career in digital marketing involves a lot more than website optimization and analyzing metrics to assess success. There are lots of opportunities for you to be creative and entrepreneurial as a digital marketer.
As a digital marketing professional, you interact with lots of clients who could consider you for additional digital marketing roles in their businesses.
5. You can explore different industries.
A digital marketer can work for a variety of businesses in all industries such as law, marketing, education, travel, health, technology, retail, automobiles, entertainment, clothing and fashion, real estate, insurance, finances, stock markets, food and beverages, welding, plumbing, home maintenance, health and beauty, diet and nutrition, among others.
As a digital marketer, the main objective is to attract customer attention to brands with the help of user-friendly and engaging content. Make sure that you master what different audiences want and don’t use the same digital marketing techniques for all industries you work for.
Why study at NZIE?
At NZIE, we are dedicated to helping you obtain a Diploma in Digital Marketing where you will practice and build all the skills you require to succeed in your preferred digital marketing career. The demand for qualified marketers is out there – Are you ready to unlock a world of opportunities? Then Apply today