When you think of Digital Marketing, what do you think of? Website design, SEO, Google Ads…? These are probably the first things that come to mind. But these are just a few things that digital marketers do.
If you consider digital marketing as a career, it’s essential to know the many options available. In this blog, we will share with you 5 digital marketing jobs you might not have known were possible. As well as the skills you need to succeed.
Why is it important to know about these 5 digital marketing jobs?
Digital marketing skills can be a great asset if you love marketing and wish to land an exciting job. You may think Digital Marketers work only for high profile agencies. However, most businesses today are digitally driven, so once you’ve studied Digital Marketing, you can specialise in anything you like. There are so many opportunities.
The other great thing is that there are many digital marketing jobs currently available. Therefore, you can begin as a part-time, remote employee (perhaps even while studying). Then work your way up to becoming a digital marketing manager or director.
Even the most experienced digital marketers today might find it hard to claim to be experts in all digital areas. Ideally, someone in this profession would be knowledgeable about all aspects of Digital Marketing. However, if you’re passionate about one niche skill set, you may have an opportunity with the below digital marketing jobs.
The 5 digital marketing jobs and skills you need are:
1. Digital Marketing Virtual Assistant
As a result of COVID 19, remote workers are in demand. Therefore, if you have the skills to offer your services online, you have the potential to be hired very quickly! For example, a Digital Marketing Virtual Assistant can make money from home if they have experience in the following. From content writing, SEO, web design to social media, or email marketing.
In addition, platforms like the Virtual Assistant Network New Zealand and Upwork offer opportunities for remote work and networking. Typically, the better you are at something, the higher your rate can be.
The following skills are required in addition to Digital Marketing knowledge:
- Strong organisational skills
- The ability to self-manage and work independently
- Flexibility in working with different people
- Quick learner and ability to learn new systems
- Always keeping up with recent Digital Marketing Trends
- Good at timekeeping
- Good communication
- Work well under pressure
Virtual Assistance is becoming more popular with employers. More so as they realise the cost of hiring a virtual assistant is less than the cost of a fully staffed office. In accordance with this cost comparison.
Virtual Assistance rates average at $65 per hour, according to a survey conducted by VANNZ.
2. Social Media Manager
How social media savvy are you? Did you know, there are jobs that exist purely for the purposes of managing, engaging and interacting on social media? Although there is definitely more skill and strategy involved when it comes to working in a digital marketing role. At NZIE, we offer a micro-credential course in Social Media Strategy for this very reason.
To do the job of a Social Media Manager, you need to successfully create, schedule and manage engaging content. Usually for a wide variety of clients too.
As a freelancer, you can work with as many clients as you want. In addition to deciding how many hours you wish to work too. Alternatively, you could work for an organisation like one of our NZIE success stories, Elena. Who does the social media and digital marketing for Kiwi Education.
Social Media Managers require the following skills:
- Be able to write highly engaging copy for captions
- Skilled at learning different social media tracking and scheduling tools such as Buffer or Hootsuite
- Each client will have different messaging requirements, so the messaging must be intuitive and targeted.
- Be able to perform analysis on data and performance of social media on the various social platforms
- Creative and good eye for design
- Good communication
- Have an excellent system to get approval from and when communicating with clients
According to the Creative Store survey, the average hourly rate for a social media manager is between $50 – 75 per hour.
3. Content Creator
Content specialists like NZIE Alumni Hamish are responsible for creating content that audiences will find valuable and engaging. Depending on the format, this can take the form of a blog post, article, video or podcast. Furthermore, the purpose is to create original content that solves a reader’s problem or educates about topics they care about.
Content specialists ideally need to have good writing skills and create content independently. However, they may also collaborate with others who have expertise in a particular area.
Skills that will help you to become a specialist in this area are:
- Excellent writing skills
- Good understanding of sales funnels
- Researching skills
- Data Analysis understanding
- SEO knowledge
- Videography & editing (bonus to have this skill)
- Creative design skills
- Communication and journalist skills
According to the Creative Store survey, the average salary for a Content Specialist is between $65 – 90 per hour.
4. Email Marketer
Do you already spend ages in your email inbox at your current job? Do you subscribe to a bunch of promotional emails? Email marketing is a subset of digital marketing and exists to nurture leads into sales for a business. Inbound marketing is one of the most effective ways to generate leads. But many of those leads need nurturing from email marketing before they’re ready to make a purchase.
Skills required are:
- Be consistent in messaging as well as in content.
- Have a good understanding of the sales funnels
- Analyse and test results of campaigns via data to ascertain what is working and what is not and to adjust the strategy accordingly
- Tech-savvy to the extent of being able to build automation
- Copy skills to write email subject lines that get attention and boost open rates
- Be able to work closely with a creative team to create engaging images that influence people to take action.
- Strategy and marketing psychology knowledge to map out an email funnel
According to the Creative Store survey, the average hourly rate for a Campaign Manager (although not specific to email marketing) is between $50 – 65 per hour.
More specifically, however, according to Glassdoor, the average annual salary for an email marketing specialist is $92,500
5. Digital Copywriter
Do you enjoy writing and coming up with original content? If so, then becoming a digital copywriter could be a Digital Marketing job for you.
The responsibilities of a digital copywriter can vary from project to project but typically involve writing content for the web. The content may be used as part of a sales funnel through a website, landing page, and email campaign. Also, social media ad copy and sales and marketing digital touch points etc.
As well as writing the words, a digital copywriter may also optimise copy for search engines like Google. Which is a unique skill in itself. In addition to continually optimising for conversions and generating more leads/sales.
Overall a digital copywriter needs to understand how to write well and effectively.
Other skills required are:
- The ability to interpret and convey your client’s message in a way that aligns with them and their business.
- Understanding of SEO Practices
- Ability to write in different styles or as per tone-of-voice guidelines
- Good research skills
- Excellent communication skills
According to the Creative Store survey, the average hourly rate for a copywriter is between $60 – 100 per hour. However, some experienced specialists with extensive work history charge upwards of $120 per hour.
Given that Digital Marketing has been identified as a top growth industry finding Digital Marketing Jobs has never been accessible. According to a Linked In article, jobs are plentiful and can be found for all skill levels. However, within the role of being a Digital Marketer, there are many different roles, each with its own unique skill set.
Most importantly for anyone interested in Digital Marketing its recommended to gain a broad understanding of different roles and responsibilities. From there you can then decide which niche to specialise in. For this reason, we offer an online course, the Diploma in Digital Marketing Level 7 with NZIE. With this one year fast paced programme (or two years part-time study) you can get that broad understanding and foundational knowledge.
Understanding the entire Digital Marketing Landscape will allow you to work better within a team. Furthermore, it will contribute to creating a successful campaign with outside collaborators too. For instance, a writer with significant writing talent may opt to specialise in content creation instead of becoming an expert in Google Ads.
Are you interested in learning about Digital Marketing?
Our programme will give you all the skills you need to start a career in digital marketing. We designed our digital marketing course with industry leaders to help you gain the skills you need to get a job in your chosen field. In this course, you will be able to experience the different aspects of digital marketing so that you may decide which area is right for you.