Keen to learn more about the average Digital Marketing salaries across New Zealand?
With the rising cost of living and record inflation levels, many employees are seeking a pay rise to maintain their lifestyle. In addition, others may be looking to upskill into a better-paying career to gain financial security.
The New Zealand Digital Marketing industry is desperately seeking skilled professionals. Therefore, those trained in Digital Marketing across New Zealand should feel empowered to ask their boss to meet their pay expectations or to seek roles within their ideal salary range.
Digital Marketing is a must-have for every business. As a result, directors and business owners are willing to invest in their worker’s salaries to drive profits.
So, how do you know if your salary matches the industry average? Check out this blog, where we look at average salaries* across the New Zealand Digital Marketing industry.
*Data from Hays Salary Guide 22/23 and The Digital Store New Zealand Salary Survey 2023
Digital Marketing Specialist
Specialists in Digital Marketing develop and execute digital marketing campaigns to promote a brand or company. As a result, they must understand various digital marketing channels, such as social media, email, and search engine marketing. You’ll be glad to know that Digital Marketing Specialist roles in New Zealand are in high demand as businesses increasingly focus on digital marketing.
Head of Digital
Digital Marketing Manager
Digital Marketing Coordinator
$200,000 (TDS)
$109,000 (Hays)
$71,000 (Hays)
Social Media Specialist
Social Media Specialists manage social media channels and create engaging content to promote a brand or company. Measuring success requires a strong understanding of social media platforms, analytics, and metrics. Across New Zealand as well as globally, Social Media Specialist roles are in high demand due to the increasing importance of social media marketing.
Social Media Manager
Social Media Coordinator
$112,000 (Hays)
$54,000 (Hays)
Content Marketer
Content Marketers are responsible for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. A creative role, these marketers must have excellent writing skills and craft compelling stories to engage their target audience. Do you work in this industry, or hope to? Good news! Content Marketer roles are also in demand in New Zealand, as content marketing continues to be an essential aspect of digital marketing.
Content Manager
Content Creator
Content/Social Strategist
Content/Social Writer
Copywriter – Intermediate
Content Writer
$81,000 (Hays)
$70,000 (TDS)
$90,000 (TDS)
$85,000 (TDS)
$80,000 (TDS)
$72,000 (Hays)
SEO/SEM Specialist
SEO/SEM Specialists are responsible for optimizing a website’s content and structure to improve its ranking in search engine results pages, as well as managing and optimizing paid search campaigns. These specialists must have a strong understanding of search engine algorithms, keyword research, and analytics and experience with paid search platforms like Google Ads. In New Zealand, SEO/SEM Specialist roles are in high demand as businesses seek to improve their online visibility through both organic and paid search channels. Check out our SEO short course, or Diploma in Digital Marketing, covering this topic.
SEO / SEM – Senior
SEO/ SEM – Intermediate
SEO Specialist
SEM Specialist
$90,000 (TDS)
$75,000 (TDS)
$84,000 (Hays)
$87,000 (Hays)
Website Manager
Website Managers are responsible for maintaining and updating a company’s website. As a result, these skilled professionals need to have a strong understanding of website design, functionality, and user experience and be able to manage website updates and improvements. Website Manager roles are also in demand in New Zealand and worldwide as businesses seek to improve their online presence.
Web Content Editor
Web Manager
$72,000 (Hays)
$84,000 (Hays)
Data and Analytics Specialist
Data and Analytics Specialists collect, analyse, and interpret data to improve marketing campaigns and strategies. They need a strong understanding of data analytics tools and techniques, marketing metrics and KPIs. Data and Analytics Specialist roles in New Zealand are in demand as businesses seek to make data-driven marketing decisions and results they can rely on.
Data/ Analytics Specialist – Senior
Data/ Analytics Specialist – Intermediate
$90,000 (TDS)
$70,000 (TDS)
E-commerce Manager/Specialist
E-commerce Managers/Specialists manage an online store and optimise its performance. They need a strong understanding of e-commerce platforms, payment systems, and user experience. Across New Zealand, E-commerce Manager/Specialist roles are in demand as businesses shift towards online sales channels. According to The Digital Store “Ecommerce is continuing to be a huge growth area; with a lack of skilled candidates in this space, these roles are taking longer to fill.”
E-Commerce Manager
E-Commerce Specialist
$128,000 (Hays)
$78,000 (Hays)
Want a more in-depth look at Digital Marketing Salaries in New Zealand? Download our FREE career guide e-book, which will also give you the best tips and tricks to break into the industry or upskill and secure a promotion.
Keen to upskill in Digital Marketing, either to secure a high-paying role or level up and nab a promotion? Check out our comprehensive Diploma in Digital Marketing or a range of specialised short courses.
