Do you have a small business? Do you want to grow your customer base and increase sales but don’t know how to do it? The answer is social media. Social media marketing has grown by leaps and bounds in the last few years, with no signs of slowing down.
People spend more time on their smartphones than they ever have before – now more than double the amount of time compared to six years ago. If you’re not using social media for your small business yet, what’s stopping you? This post will show you how easy it can be! We’ll go over some simple techniques that small businesses can use in their business without any additional help from professional marketers. You can apply these techniques across a range of Social Media platforms like Facebook and Instagram.
Share Your Brand Story
Customers want to spend money on brands they trust. By showing the authentic and personable side of your business, you’re able to create a better connection with your audience. Show your customers how you’re different by sharing the why behind your brand, highlighting the behind-the-scenes work, and genuinely making your audience feel like they’re along for the journey.
Post Content from Your Users
You don’t have to rely on your business to supply all the materials for your social media marketing. You can instead focus on your customers! Make it easy for your audience to tag you in photos, videos, or reviews of your company. You can then use that content to share your stories or feed to build credibility and show your customers that you care!
Host A Giveaway
One of the easiest and most underutilized ways to grow your social media is to host a giveaway. Your giveaway could be a gift card to your business, free merchandise, or some other exclusive item your audience would enjoy. You can encourage them to like, tag friends, and share the post in order to enter the giveaway. This will naturally attract a bunch of new followers who may have never been previously exposed to your products or services.
Schedule Out Your Content
You have a ton of priorities in your business, from customer service to shipping out your products. You likely don’t have a ton of time to sit and create content each day. Instead, you can use free online tools like Buffer or Hootsuite to help schedule your content and post automatically without having to create something new every day.
Interact With Your Audience
If someone takes the time to interact with your social media posts, take the time to respond. One of the easiest ways to create a community with your social media is to show that you care about your followers. Taking a few minutes every day to respond to your customer’s comments increases the amount of interaction you’ll see on your posts and increases your brand loyalty.
Take Control of Your Small Businesses Social Media
The tips we’ve shared with you today are just the tip of the iceberg when it comes to social media marketing. If you want more information and guidance on how to grow your business, take the NZIE Social Media Marketing Strategy course. You’ll learn how to develop and grow social media marketing strategies that work in this short 7-week course.