There are countless approaches to digital marketing, each with its benefits. No matter your industry, streamlining your strategies will allow you to make the most of your investment. Paid or not, all approaches to digital marketing bring something to the table.
However, this doesn’t mean picking a digital marketing strategy and sticking with it forever. It pays to know how different strategies can work together to deliver the best results. It’s vital to create achievable goals, identify your target audience, and figure out how you can integrate your strategies.
In this article, we look at ways your digital marketing strategies can work alongside one another to drive your business to succeed in the online sphere.
SEM & SEO
Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) go together perfectly. Let’s start with SEM and utilising paid ads. The Google Ads platform provides businesses with an extensive ad suite to have their business seen across Google’s platforms. Aside from using paid ads to be seen in the search engine, you can have your campaigns displayed on YouTube, Gmail, and other platforms accessed by millions worldwide.
You can gain instant results from paid efforts, with Google Ads bringing your business to the top of relevant search results. It’s all about targeting the right keywords and audiences. You can increase your budget to maximise this short-term success if necessary.
However, while you implement Google Ads, you can look into SEO. Whether you take a shot at it yourself or work with an agency, an SEO strategy will secure long-term organic results. Optimising your website to align with Google’s ranking factors will help you secure a better position on relevant result pages.
Organic rankings are highly trusted, and as long as you maintain them, they’re free! Paid ads will bring short-term success, but once your SEO efforts begin showing, you can slowly reduce your ad spend and dedicate more toward optimisation.
Social Media
While you watch your SEM and SEO investment pay off, you should have a social media presence consistent with your brand voice and image. This is a great way to engage with customers and encourage traffic to your site through swipe-up posts and links for free.
Social media marketing is great alongside influencer marketing. With a strong social media presence, you can reach out to influencers to feature your brand. This digital marketing strategy allows you to reach a larger audience. Your previous social media strategies provide the influencer’s followers with content to engage with instantly.
However, your brand can use paid social media advertising to boost your presence. This allows you to reach people who aren’t following you. Ad suites enable you to select specific demographics and use the system’s algorithm to deliver your ads to the best users.
Your social media strategy and ads should utilise relevant keywords links back to your website to contribute to your SEO efforts.
Content Marketing
Content marketing is a fantastic way to connect with customers. Blog content and e-Books are some of the most popular choices for content marketing. Each of these can be optimised to assist with SEO.
Alongside assisting your SEO efforts, content marketing pieces, like blog posts, can be shared through your social media accounts to gain traction. Social media shares are gold. Sharable content helps get your business seen by an entirely new social media audience. Since a loved one has shared your content, their friends and followers will have a level of trust in your brand immediately, just like influencer marketing.
Keep it Consistent
As you can see, digital marketing strategies overlap in several ways. A single strategy is beneficial, but combining your approaches is a one-way ticket to marketing success.
Remain consistent across your strategies. Whatever channel, audience, or action you wish to evoke, it must align with your brand image, message, mission, and values. Now, evaluate your current strategy, and see where you can utilise other approaches to maximise success.
Don’t forget to evaluate your strategies frequently. This will ensure that you’re on top of any new features or techniques. Look at your reports and investigate what needs changing and where you can combine certain digital marketing strategies to drive results. Good luck with your digital marketing efforts!
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