When it comes to digital marketing, the language can get complicated very quickly. Fortunately, we’ve got you covered with some of the most used digital marketing terms. For many business owners in NZ, digital marketing can be a bit of a headache to wrap their heads around. However, once you learn the lingo and skip the jargon, it all falls into place!
Don’t sit there twiddling your thumbs in a meeting. To help you be present, we break down ten key terms of digital marketing. Understanding these terms and phrases will help you better navigate the digital marketing industry.
Search Engine Optimisation (SEO)
Starting simple, we have search engine optimisation (SEO). This strategy aims to bring your web pages to a higher ranking position in search engine results pages. This involves optimising your website’s content, gaining backlinks, and meeting Google’s other signals to secure organic rankings.
Search Engine Marketing (SEM)
Search engine marketing helps your business reach the top of search engine result pages. However, there’s a catch. They’re paid ads, which are not as trusted by searchers to the same extent as organic results.
When you use platforms like Google Ads, there is typically a Pay-Per-Click business model. PPC means that you pay whenever a user clicks on your ad. This model offers a great return on investment as you’ll only pay when a user engages.
Impression refers to a paid advertisement that renders on a user’s screen. Impressions gauge the number of users that have potentially seen your ad. However, they are not a reflection of engagement.
Conversion refers to the user’s percentage of users that have interacted with your advertisements and made the desired conversion. This means that they have responded to your call to action. Conversion could be enquiring about a service or buying your product.
Mailchimp and email marketing are great tools if you’re looking to connect with customers and build brand loyalty. Emails feel personal and provide an opportunity to reward new and returning customers. Such rewards could be discounts, referral codes, or early access codes, for example.
The Click-through rate refers to the number of searchers that have seen your ads and interacted with them. This measurement helps refine your strategy. You can determine whether you’ve chosen the right target keywords, need to change copy, and other elements that need tweaking.
Bounce rate is the percentage of users that haven’t clicked through your site. A high bounce rate indicates that your landing page may need improvement. The measurement can help you optimise your website to create a better user experience.
This method of testing allows you to determine the best ads to run. Whether you’re running Google Ads or opting for social media marketing, A/B testing involves splitting your audience into two. Next, you can run variations of your ads, whether alternate copy, images, or so on. A/B testing allows you to gauge which version of your ads better drives conversion.
Once you’ve determined the best performance, you can start running it with the entire audience. A/B testing enables the possibility to trial new ideas or variations of your campaigns without impacting the click-through rate too much.
Audience data allows you to target users that have previously interacted with your brand. A user may have added a product to their cart. Maybe searchers have clicked on your ads a couple of times without converting. Remarketing allows you to target these users with new ads encouraging them to complete the desired conversion. This strategy also helps to increase brand recognition and loyalty.
Call to Action
The call to action is what’s driving the sale. It’s the point of conversion. This is where you’re telling your customers what they want to do and how they can do it.
“Click here” is the most over-used call-to-action; avoid it. Try something unique and enticing to attract your customers to conversion. A call to action should be the final nail in the coffin. Keep it straightforward but with a sprinkle of originality and creativity.
Continue to Grow Your Digital Marketing knowledge
These terms and phrases will help you get a head start. So take what you’ve learnt and drive your business toward online success.
Remember, these are just a few of the phrases that you’ll come across in digital marketing. We encourage you to continue growing your knowledge and expanding your understanding of the digital marketing industry. After a while, what sounds like jargon suddenly begins to make sense.