Looking for an SEO course in NZ? Look no further than NZIE’s SEO Micro-credential. Meet your tutor, Bruno Hebling.
Bruno is a Search Engine Optimization Specialist with over 4 years of experience leading successful digital campaigns for enterprises across New Zealand. Currently, Bruno works as a technical SEO specialist at PureSEO – New Zealand’s most awarded and leading Search agency, and the only agency to receive Google All-Star status in New Zealand.
Bruno has joined NZIE to lead our SEO course for eager NZ marketers who want a deep dive into Search Engine Optimisation and Marketing, and the future of the digital space. He specialises in Data Analysis, technical SEO and delivery, combining them into strategies and reports to improve ROI and digital presence Search, for both local and international businesses.
How did you get this tutor role?
Lasma [our previous SEO Micro-credential tutor and current SEM & Data Tutor for Diploma] used to work at PureSEO. She knows a friend who happens to be a friend of mine, Lauren (SEM Strategy Team Lead at Pure SEO). Lauren, came to me saying, ‘Bruno would you be interested?’ And I said ‘Yeah, I might give it a shot. Let’s talk.’
I look after all the audit tickets of the agency PureSEO. I’m constantly in contact with Lauren, so that’s why my name popped up. She knows I’m knowledgeable about this and I thought I could be a good fit.
How is the course going?
It’s going good. The second class was very rewarding for me because [my students] started engaging by asking a lot of questions. It’s good to know that I’m teaching them something interesting. It’s been great so far. I’m trying to deliver a more practical approach and then asking them for feedback. And they are loving this. It’s my first time doing it. But I’m enjoying it a lot, and I’m getting faster at prepping.
How are you making the course practical for your students?
I’m an analyst, so everything that I’m teaching, I do it daily. I’m just trying to actually sit down with them, and then show them how I do it, instead of just purely theory. But I try to keep it as simple as possible, and then show them how to do keyword research, for example, or how to find the strengths and weaknesses of a competitor. Instead of trying to explain to them, I show them. I share with them my screen and the tools that I’m using, and how I do it.
With regards to tools, I’ve introduced to them Screaming Frog, which is a crawling tool, and very good for SEO audits. There are other tools that I’ve been showing them, such as AHREFS and SEMRUSH that are also crawling tools, but more focused for competitor analyses and keyword research.
How did you get into SEO?
Originally, SEO wasn’t my background. I did a Bachelor’s Degree in International Business back in Brazil. And then here in New Zealand, I was working in sales. Portuguese is my native language, but I also speak Spanish and English. So I was working for Online Republic (now known as OneSee), which is an aggregator website that rents motorhomes, and cars and sells cruises.
I was on the sales team. For six months, I was working in the sales department as well as completed an internship in SEO. It was quite dense, but it was also rewarding. After six months, I got a full-time position. That’s how I got into SEO – I worked there for a year and a half. And then did a bit of digital marketing as well for a year and a half. And now I’m back fully to SEO.
Can you explain your role as an analyst at PureSEO?
I’m a technical SEO analyst. We’re a team of five, and each one of us has a different background. For example, Jake is a web designer but he’s got an SEO mindset. He builds websites but also helps with SEO. I’m more of a data analysis guy. I like to analyse all the data from clients and create reports – a delivery analyst. I also audit the clients. Every time a new client joins, we do a proper technical audit of the website and see what’s wrong, and what’s right. And then keep recommendations. I work with Data Studio; Google Tools, Analytics, and Google Search Console.
What advice do you have for students looking to get into SEO?
SEO is quite a broad term, subject and industry. I like the idea of getting an intern position – the same as I went through – or being in contact with digital marketing as well.
Pure SEO has a lot of interns, and internship opportunities. When you’re an intern, you’re already in the company. You learn more, and it’s easier for you to get a position.
I have several different sources that I can share with students such as blogs. I would say to read a lot, and constantly be checking for Google algorithm updates.
Is this course good for beginners in SEO?
It’s a good starting point. If you want to get into SEO, then definitely take one of our courses. Our course is perfect for students who are working for a company wants to build an SEO strategy.
It is also suited to those just getting started with SEO. I introduce a lot of different subjects.
It prepares you to do a computer SEO strategy. All students need to have a website, or create one, because if you don’t have a website, there’s no way you can implement any changes or see the impact of your changes.
Ready to learn with Bruno?
Want to learn more about the course?
Book a video chat with our Recruitment Advisor, Phil. He will happily answer any questions you might have.