As the world shifts towards digitalisation and New Zealand continues to grow rapidly, digital marketing has become a highly sought-after skill set in this country. If you are looking to pursue a rewarding career, here are eight compelling reasons why you should study digital marketing in New Zealand:
1. High Demand for Digital Marketing Professionals in New Zealand
With a year-on-year growth rate of 24% in job openings, digital marketing is one of the top 10 most in-demand skills in New Zealand, according to Seek. This high demand means ample job opportunities are available for those with digital marketing skills in New Zealand.
Seek is currently showing a whopping 970 jobs across New Zealand for the key words “digital marketing”. LinkedIn Jobs is currently displaying 774 job results for the same keyword. Not bad results for a working population of 2.86 million!
Since the end of COVID, many young skilled professionals have migrated overseas to major cities such as Sydney, Melbourne and London. Therefore, there is a huge gap in the market to fill this demand for skilled digital marketers.
2. Lucrative Salary Packages in New Zealand
According to Trade Me Jobs, Digital Marketing Managers in New Zealand earn an average salary of around $85,000 annually. This figure can vary depending on several factors, including experience, location, and industry. Nevertheless, digital marketing professionals in New Zealand are well-compensated for their skills and expertise.
Check out the average salaries in New Zealand for 2022/2023 here.
With the rapid pace of development for digital marketers, employees can climb up the ladder of responsibility and prove they’ve got what it takes for a quick promotion. But remaining upskilled in the digital marketing industry, salaries remain competitive.
3. Wide Range of Career Opportunities in New Zealand
Digital marketing is a broad field that encompasses various job roles, including social media marketing, email marketing, content marketing, SEO, and more. This wide range of career opportunities makes finding work in New Zealand easier for those with a digital marketing background. Plus, it’s excellent for those who get bored quickly and want to switch roles. You can be an all-rounder or specialise – whatever you prefer. There are technical roles driven by data, such as SEO, and more creative roles, such as content marketing and social media.
4. Creative and Dynamic Work Environment in New Zealand
Digital marketing is a constantly evolving field, making it a dynamic and exciting industry to be a part of. The fast-paced and creative work environment in New Zealand makes digital marketing a popular career choice for those who enjoy thinking outside the box.
Many digital marketing roles are considered ‘all-rounded’, meaning no two days are the same. Monday could be spent on SEO and optimizing a website page, while Tuesday could be spent on video content creation and interviewing people. You can carefully select which roles are most suited to your strengths, whether technical, creative or both!
Digital marketing is also an excellent career choice for those who value flexibility, remote work, and work-life balance. Here are a few reasons why:
5. Remote Work Opportunities
Many digital marketing jobs can be done from anywhere in the world, as long as there is an internet connection. This makes it an excellent option for those who prefer to work from home or those who want to travel while still working. Want to spend the working week in Queenstown? No problem! Book an Airbnb and work with a stunning view. Read about our graduate Holly who works for an Auckland-based agency remotely from the beautiful Bay of Plenty.
With travel temptations on the horizon after many years of COVID, you also have the opportunity to work and travel abroad. There is no need to quit your job or beg for huge periods of leave; now you can take your laptop and hop on a plane! Just be careful or tricky time zones.
6. Flexible Work Schedules
Many digital marketing jobs offer flexible working hours, making balancing work and personal commitments easier. It’s an excellent career for those with young children who need to juggle school and daycare pickups, meal prep, and extra-curricular activities. Read more about how Digital Marketing is an excellent career for mums.
It’s also a great career for those who struggle with a typical 9-5 role; where most of their week is spent commuting to the office, stuck in traffic and the dreaded meal prep. With a flexible, remote work schedule, employees have more time for their hobbies and workouts and can cook a fresh and delicious lunch from the comfort of their own kitchen – every day!
Plus, there’s no need to book half a day off for a quick doctor’s or physio appointment; now you can fit your errands easily into the week and enjoy a chore-free weekend.
7. Opportunity for Entrepreneurship
Digital marketing skills are essential for entrepreneurs who want to promote their products or services online. With the rise of e-commerce and online businesses, digital marketing skills are highly valuable for those who want to start their own business. Read this story about a small business owner who benefited from a Digital Marketing study, as it helped her boost her small business.
It’s also a great chance for business owners who want to understand how to market their products better without paying a fortune to an expensive agency. Business owners can feel empowered to do their own digital marketing after studying an in-depth digital marketing course.
8. Work-Life Balance
Digital marketing careers often offer better work-life balance than many traditional careers. Due to the flexible nature of the field, it is easier to balance work and personal life. This means digital marketers can have more time for family, hobbies, and other interests. And with a competitive salary, more money and more time equal a higher sense of fulfilment and happiness.
How Can You Secure a Role In This Rewarding Industry?
In summary, digital marketing is an excellent career choice for those who value flexibility, remote work, and work-life balance. With in-demand skills and the opportunity for entrepreneurship, it is a field that offers many opportunities for those who want to work on their own terms.
If you are interested in pursuing a career in digital marketing, consider exploring NZIE’s Diploma in Digital Marketing. It covers various topics, including social media marketing, email marketing, content marketing, SEO, and more. By studying at NZIE, you will gain hands-on experience and practical skills that will prepare you for a career in digital marketing. Check out our stories of graduates who have landed awesome roles since studying with us.