Digital Marketing is an element of advertising. It consists of promoting a business, product, service or brand via a digital device using the internet. Digital Marketing is also leveraging the use of digital channels. Platforms such as social media, email, search engines (like Google) and other websites/apps purely to connect with customers.
There are many different strategies and tactics of Digital Marketing, some of which include:
- Search Engine Optimisation (SEO)
SEO is an acronym for “search engine optimisation” or “search engine optimiser”. An SEO Specialist optimises websites via On-Page, Off-Page, and/or Technical SEO. By doing so helps a website rank higher in the search engine results page (SERP). The purpose of this is to improve the visibility of your website. As a result, the website receives a high number of organic (free) traffic. Similarly, this means that your ideal clients are able to find your website on Google more easier.
Social Media Marketing (SMM)
SMM is the use of social platforms for promoting a product, service or brand. For instance, social media managers use social channels such as Facebook, LinkedIn, Instagram, Twitter and Pinterest. Furthermore, the purpose is to advertise, increase brand awareness, drive traffic, and generate leads/sales. In addition this involves:
- Publishing great content on your social media accounts
- Listening to and engaging with your audience and followers
- Analysing your results, insights and data from social media
- Running paid social media campaigns
Content Marketing and Digital Design
Content marketing is a strategic method of planning, creating, distributing, sharing, and publishing highly valuable and relevant information. Generally, Content Marketers design, create and promote content assets (blog posts, social media posts, eBooks, infographics) to increase:
- Brand awareness
- Traffic and visibility
- Lead generation
- Paying customers & clients
Pay Per Click (PPC) Advertising
A Pay Per Click campaign is the fastest way to drive website traffic and boost sales. For example, businesses can gain fast exposure and website traffic by paying a publisher every time someone clicks their ads. However the most common types of PPC Advertising include Google Ads, Paid Ads on Facebook & Instagram, and Sponsored Messages on LinkedIn. These ads are shown in many different forms such as display banner ads on Google. As well as, AdWords which show on the search engine results pages. In regards to Facebook & LinkedIn, they can show up as ‘normal’ looking posts in your newsfeed or as image banners throughout the social media website.
Email Marketing is where you utilise email and CRM platforms to communicate with your audience. On the contrary, you can use it to advertise to potential customers who have opted into your email marketing database. Additionally, you can leverage emails as a way to promote content, discounts, events, products, services, information, and increase website traffic. Today, Email Marketing is still one of the most effective methods of turning prospects into sales. As well as, nurturing existing customers into repeat clients or buyers.
Mobile marketing is a multi-channel, digital strategy aimed at reaching a target audience on their smartphones, tablets, and mobile devices. Furthermore, digital marketers use channels such as SMS text and mobile apps to reach and connect with their audience. By doing so results in generating leads by reaching people directly via phone notifications and alerts.
Website and Ecommerce
Digital marketers design and build user-friendly and responsive landing pages and websites with e-commerce functionalities. As a result you can leverage the use of social, search engines, and email campaigns to entice visitors and online purchases.
Data Analytics and Reporting
Digital analytics is the tracking of customer behaviour online and translating it into actionable business data. For example, you can utilise digital analytics tools such as Google Analytics to examine the following:
- Where website traffic is coming from
- The most popular online channels customers interact with
- How much time they are spending on your website
- The most visited product pages or blog content
- Revenue opportunities from previous/current campaign results
- Plus so much more!
If you’re interested in taking up a Digital Marketing Course and learning all the above – you’re in the right place! New Zealand Institute of Education (NZIE) provides an excellent and comprehensive NZQA Qualified Level 7 Digital Marketing Diploma. It’s geared towards helping you become industry-ready in less than a year! Get in touch below for more.
Author Neevashni Ram