NZIE Graduation 2024
A Night to Remember: Celebrating Success at NZIE’s Graduation Graduation is a time to recognise and celebrate the hard work…
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What’s working in digital marketing right now?
If you’re a business owner, you’ll know the importance of digital marketing. Gone are the days when you just put…
Is Your Business Showcasing Its Sustainable Efforts?
Is your organisation working in a sustainable way? Maybe you plant trees to offset carbon emissions, or perhaps you use…
Defining Target Audience in Digital Marketing
Marketing budgets are limited. Are you targeting yours in the right direction? Or are you working without a map? Knowing…
AI in Social Media: Benefits, Risks, and Best Practices
Love it, hate it or sit on the fence. Know all the right prompts or don’t really understand it. Artificial…
7 Digital Marketing Tools to Boost Productivity
Keeping up with the rapid pace of digital marketing can be challenging. Luckily, we can leverage technology to make our…
The Ins and Out of learning Social Media Marketing
Did someone say no essays? That’s right! Did you know that our Level 5 Social Media Marketing Diploma offers students…
Instagram Strategies for Non-Visual Businesses
Instagram is often equated with visual content. That makes it great for highly visual industries like fashion, beauty, food and…
Jumping on a social media trend
Ever watched a trend blow up on social media and sighed, wishing you’d thought to jump on it quickly enough?…
Digital Marketing Career Choices: Stability, Variety, or Flexibility?
So, shiny digital marketing qualification in hand, you’re ready to unleash your skills on clients. But how? Most people choose one of…
Email Marketing Strategy: How Often and When to Reach Your Audience
To some people sending email newsletters sounds like an old-fashioned marketing technique, compared to a shiny social media account. But…
8 Free Google Tools for Digital Marketing
Being successful with digital marketing requires the right tools! In this comprehensive guide, we unveil 8 of the top Google…
Three ways to use user-generated content in your marketing
Being authentic as a brand – making your audience feel like what you say about your products and services is…
What is it like to work in social media? Chat with Maddison Pace.
There is a glamour often associated with a career in social media marketing. The buzz of influencer marketing, the drive…
Influencer Marketing on a Budget: The Rise of Micro-Influencers
Ever been scrolling through social media and seen a small business talking about how sales have skyrocketed because a celeb…
Hey Siri, OK Google, Alexa! Why and How to Optimise for Voice Search
Hey Siri, OK Google, Alexa! What’s voice search and why should I be paying attention? Voice search lets you carry…
Captivate, Connect, Convert: The Power of Video in Digital Marketing
If you’ve ever lost a few hours watching Instagram Reels of celebs, cat videos on YouTube or people dancing on…
Social Media Trends in 2024
This month, I checked out the webinar What’s in and What’s out in Social Media in 2024, hosted by Semrush.…
Five reasons why you should pursue a career in social media marketing
Have you ever looked at people posting on Facebook and Instagram and thought I could make that post better? Perhaps…
Top tips to optimise your Google Business Profile.
A Google Business Profile (GBP) is a free local listing on Google. It is a way to manage how your…
Is digital marketing the ideal side hustle?
A side hustle is a job someone takes on in addition to their primary job. For some, a side hustle…
Is Social Media Marketing a good career?
Do you have a passion for all things social media? Do you thrive in a dynamic environment? Do you have…
Seven Thoughtful Gifts for Digital Marketers
Are you looking for a gift to reward your in-house or contracting digital marketer for a great job this year?…
Your Holiday Marketing Checklist to Ensure a Stress-Free Season
Planning for the holidays always involves big lists – there’s food and gifts to buy, travel to plan and events…
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