Five reasons why you should pursue a career in social media marketing
Have you ever looked at people posting on Facebook and Instagram and thought I could make that post better? Perhaps…
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Top tips to optimise your Google Business Profile.
A Google Business Profile (GBP) is a free local listing on Google. It is a way to manage how your…
Is digital marketing the ideal side hustle?
A side hustle is a job someone takes on in addition to their primary job. For some, a side hustle…
Is Social Media Marketing a good career?
Do you have a passion for all things social media? Do you thrive in a dynamic environment? Do you have…
Seven Thoughtful Gifts for Digital Marketers
Are you looking for a gift to reward your in-house or contracting digital marketer for a great job this year?…
Your Holiday Marketing Checklist to Ensure a Stress-Free Season
Planning for the holidays always involves big lists – there’s food and gifts to buy, travel to plan and events…
Maximising Customer Input For Digital Marketing Strategies
If you’re a modern business you should have a digital marketing strategy. But even if you do, you might still…
Digital Marketing metrics you should be keeping an eye on
Every business needs a good digital marketing strategy, whether you run it in-house or outsource to a digital marketing contractor…
Webinars for effective lead generation
A webinar is an amalgamation of the word’s ‘web’ and ‘seminar’. It refers to an online presentation over the Internet…
The Power of a Well-Defined Digital Marketing Strategy
Do the blogs and social media posts you create follow a plan that makes sense for your business and drives…
Email Marketing: Your Direct Line to Customer Engagement and Loyalty
If you’re relying on social media for your marketing, then you’re missing a huge opportunity. It’s amazing how many businesses…
Client Acquisition 101: Tips for Kickstarting Your Digital Marketing Business
Congratulations you’ve set up your digital marketing business. Now you just need some clients! There are a few ways you…
Embracing AI while preserving the human touch
Artificial Intelligence (AI) has raised concerns among many, because of its potential impact on jobs, lack of regulation, and ethics.…
Social media for social change
Marketing is about exchange. In a general sense, commercial marketing is straightforward. For example, I will give you $2 and…
Staying Ahead: Integrating Emerging Trends into Your Digital Marketing Strategy
One of the coolest parts of working in digital marketing is the fact that the sector is always evolving and…
Thinking of starting your own digital marketing business? Here are some tips.
Thinking about setting up your own digital marketing business? Leeann Bassett from Face Up Now says “surround yourself with experienced…
Repurpose with Purpose: Unleash Your Content’s Full Potential.
When you’ve crafted an amazing blog post or gathered compelling data for an infographic, you want to maximise its reach.…
Optimal strategies for TikTok marketing – a chat with Rachel Klaver.
Do you want to be on TikTok? We had a chat with Rachel Klaver, content marketing coach, strategist, author, and…
Soft skills for digital marketers
From the intricacies of crafting the right paid ad content or hitting a viral trend to knowing how to get…
9 fun facts about Threads
Threads is a Twitter (“ahem” I mean X.com) clone app, developed by Meta’s Instagram team, that can be used for…
How to choose which social media platforms to be on
It’s tempting to think that your brand needs to be on all of the social media platforms all of the…
The power of following! 7 industry leaders you should be following on LinkedIn.
LinkedIn is the world’s largest professional network. If you want to expand your professional network, learn from other’s successes, engage…
5 Profiles You Need To Follow on LinkedIn New Zealand
For a long time, hardly anyone used LinkedIn. It wasn’t common to share content because it was seen as bland…
Top LinkedIn Tips to Level Up Your Profile
If you’re in business then you need to be on LinkedIn! Globally LinkedIn has around 900 million members. In New…
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