Digital Marketing Blog

Interested in studying Social Media Marketing? Keen to dive into the world of content creation? Maybe you’re looking to start your own business but need to wrap your head around marketing yourself first. NZIE’s Diploma in Social Media Marketing is an applied diploma, meaning you’ll get valuable, hands-on experience using current industry tools – from […]

Written By: Matt Wort, NZIE 2025 is sure to be a year full of advances and twists in the world of social media. DataReportal is our go-to for all our digital marketing data updates – it allows us to plan out the quarter ahead, look back to identify patterns, and prepare for long-term trends.  

Once the forgotten platform of social media, LinkedIn has surged in recent years and now, according to stats, has nearly 3 million users in New Zealand. That’s still some way behind social media behemoth Facebook, but more than Instagram. And its user numbers appear to be growing particularly among the 25-50 age group.  So if

With the launch of Google’s AI Overview (AIO), many have wondered what this means for SEO, blogging, and content creation as we know it. Originally launched in the USA, AIO are the summaries you now see at the top of your browser when you type in a search query.   It draws from the content on

Digital marketing is a fast-growing industry. Technology continues to change and evolve – it can be hard to keep up. Listening to podcasts is an engaging way to stay up to date with industry trends and insights. Podcasts can be a valuable resource for continuous learning and provide plenty of inspiration for your own marketing.   

Of all the things involved in setting up a business as a freelance digital marketer, working out pricing that will net you a profit but won’t send potential clients running for the hills is often the trickiest of the lot. So how do you come up with that elusive figure?  Four Types of Pricing Options to Consider  1.

There’s nothing more stress-inducing than knowing you should be all over your socials but not having a clue what to write about. Or realising you missed a fab trend that could have sent your engagement spiralling. Planning a social media content calendar can help you avoid all these issues! What is a social content calendar? 

With Black Friday sales in full swing and Christmas around the corner, it’s time to start putting into action your digital marketing plan for your ecommerce business. Digital marketing for an ecommerce business is the practice of driving internet users to an online store with the aim of converting them into buyers. Having a good

Facebook is still the world’s most used social media platform. However, the algorithm has changed, meaning the average engagement for an organic Facebook post now only reaches 2.5 – 1.5% of your followers. These days most social media platforms operate on a pay-to-play model, and Facebook is no exception. This means you can post all

Think the only people who need social media skills are teenagers, influencers and social media managers? Think again.  In today’s world social media has reach into many different sectors and there are plenty of jobs where knowing how to work a social media channel is becoming an essential skill.  Here are six jobs where social