Digital Marketing Blog

It’s October again. The month when every brand suddenly discovers… the colour orange. Cue the annual content flood: pumpkin emojis, “spooky deals,” and social posts so predictable you can set your calendar by them.Let’s be honest, most Halloween marketing looks like it was generated by a random “Spooky Template Generator” (and not in the good […]

Let’s cut to it: you don’t need a piece of paper to post on TikTok. Nobody’s checking your credentials before you hit upload. But here’s the catch — being a content creator isn’t the same thing as being a successful content creator. And that’s where things get interesting. Because if “just post more” was the golden rule,

Artificial Intelligence (AI) is no longer a futuristic concept – it’s already reshaping how small businesses in New Zealand operate, market, and scale. From product photography to customer engagement, Kiwi entrepreneurs are proving that those who lean in early are gaining a competitive edge. Levelling the Playing Field AI is helping NZ small businesses punch

Interested in studying Social Media Marketing? Keen to dive into the world of content creation? Maybe you’re looking to start your own business but need to wrap your head around marketing yourself first. NZIE’s Diploma in Social Media Marketing is an applied diploma, meaning you’ll get valuable, hands-on experience using current industry tools – from

Written By: Matt Wort, NZIE 2025 is sure to be a year full of advances and twists in the world of social media. DataReportal is our go-to for all our digital marketing data updates – it allows us to plan out the quarter ahead, look back to identify patterns, and prepare for long-term trends.  

Once the forgotten platform of social media, LinkedIn has surged in recent years and now, according to stats, has nearly 3 million users in New Zealand. That’s still some way behind social media behemoth Facebook, but more than Instagram. And its user numbers appear to be growing particularly among the 25-50 age group.  So if

With the launch of Google’s AI Overview (AIO), many have wondered what this means for SEO, blogging, and content creation as we know it. Originally launched in the USA, AIO are the summaries you now see at the top of your browser when you type in a search query.   It draws from the content on

Digital marketing is a fast-growing industry. Technology continues to change and evolve – it can be hard to keep up. Listening to podcasts is an engaging way to stay up to date with industry trends and insights. Podcasts can be a valuable resource for continuous learning and provide plenty of inspiration for your own marketing.   

Of all the things involved in setting up a business as a freelance digital marketer, working out pricing that will net you a profit but won’t send potential clients running for the hills is often the trickiest of the lot. So how do you come up with that elusive figure?  Four Types of Pricing Options to Consider  1.

There’s nothing more stress-inducing than knowing you should be all over your socials but not having a clue what to write about. Or realising you missed a fab trend that could have sent your engagement spiralling. Planning a social media content calendar can help you avoid all these issues! What is a social content calendar?