Digital Marketing Blog

How did you get into the digital marketing scene and discover your area of expertise? When I think about it, I’ve always been a marketer. As a kid, I enjoyed watching television commercials, I’ve always been drawn to magazine ads, and though I’m a massive fan of American football and definitely watch the Super Bowl […]

Identifying Digital Marketing as a top growth industry is vital when looking at a career change or contemplating studying in this area. A recent LinkedIn report summarised the top popular marketing skills for 2023, compiled from data collected from actual employers and job postings. After the initial COVID-19 outbreak, these findings indicate that the demand

Social media marketing (SMM) is a great way to promote your company and connect with customers online. But what exactly is social media marketing, and how can it help you grow your business?   Defining Social Media Marketing  Social media marketing is the process of promoting a company’s products and services through social media. In the

It’s no secret that content marketing is key to a successful blog. In fact, Content marketing costs 62% less than traditional marketing and generates about three times as many leads. Without content, you can’t expand your brand’s visibility. For instance, you’ll be nearly unsearchable on search engines like Google.   On the other hand, what if your

Overwhelming challenges in Digital Marketing Businesses today know that Digital Marketing is essential for their success. As the Digital Marketing landscape evolves, so many more options are becoming available. Therefore, it’s not surprising that so many businesses and entrepreneurs are suffering from Digital Marketing overwhelm.  It doesn’t matter if you’re just starting out and want

Have you ever wondered if there’s an easier way of being found on Google other than hiring an SEO specialist or Agency? Furthermore, you might even be asking if it’s possible to do SEO yourself.  So, the answer to the question is YES. We believe it is possible to do SEO yourself. However, there are

Ever wondered what sort of career you can have with the skills gained from a Diploma in Digital Marketing? Jenni Harrison, a featured success story became a Virtual Assistant with a specialty in Digital Marketing. She uses her skills gained from the Digital Marketing Diploma to help businesses with their online marketing. We interviewed Jenni (again) on her job as a Virtual Assistant

The biggest challenge marketers face today Arguably one of the biggest challenges’ marketers face today is trying to meet the demands of providing marketing services that are Good, Cheap & Fast. But in the real world, yes this includes the digital marketing world too, realistically you can only be TWO. Do you agree?  Ollie Such

Over the last couple of decades, the growth of the internet has steadily been eating away at traditional advertising revenue. For instance, marketing channels like newspaper, magazine, and billboard ads have taken a big hit. It’s safe to say that the marketing landscape has undergone a monumental shift and will never be the same again.