Digital Marketing Blog

The “Covid” regional restrictions forced a large number of entrepreneurs and small business owners to stop operating; however, this doesn’t always mean the end of your business. There are alternative ways to overcome the restrictions, mainly through embracing a more digital way of operating. Jessica Devi is the owner of Yoga Within, a yoga and […]

What’s it like to be the #1 fastest growing technology company in NZ on the Deloitte Fast 500 and #29 on the Deloitte Fast 50 after just seven years? Anthony Baxter, CEO of Firefly Digital, knows how this feels, especially since he saw an opportunity for digital marketing and hasn’t looked back. Adrian Yap, CFO

In recent weeks, there has been a lot of negative news about Facebook. However, our attention is mainly focused on the latest #facebookdown outage. You know, the one that brought the world of social media to a halt. The fact that this occurred with Facebook, one of the most popular networks, surprised many people. However,

When you think of Digital Marketing, what do you think of? Website design, SEO, Google Ads…? These are probably the first things that come to mind. But these are just a few things that digital marketers do.  If you consider digital marketing as a career, it’s essential to know the many options available. In this

How did you get into the digital marketing scene and discover your area of expertise? When I think about it, I’ve always been a marketer. As a kid, I enjoyed watching television commercials, I’ve always been drawn to magazine ads, and though I’m a massive fan of American football and definitely watch the Super Bowl

Identifying Digital Marketing as a top growth industry is vital when looking at a career change or contemplating studying in this area. A recent LinkedIn report summarised the top popular marketing skills for 2023, compiled from data collected from actual employers and job postings. After the initial COVID-19 outbreak, these findings indicate that the demand

Social media marketing (SMM) is a great way to promote your company and connect with customers online. But what exactly is social media marketing, and how can it help you grow your business?   Defining Social Media Marketing  Social media marketing is the process of promoting a company’s products and services through social media. In the

It’s no secret that content marketing is key to a successful blog. In fact, Content marketing costs 62% less than traditional marketing and generates about three times as many leads. Without content, you can’t expand your brand’s visibility. For instance, you’ll be nearly unsearchable on search engines like Google.   On the other hand, what if your

Overwhelming challenges in Digital Marketing Businesses today know that Digital Marketing is essential for their success. As the Digital Marketing landscape evolves, so many more options are becoming available. Therefore, it’s not surprising that so many businesses and entrepreneurs are suffering from Digital Marketing overwhelm.  It doesn’t matter if you’re just starting out and want