Digital Marketing Blog

At NZIE, we have students from various backgrounds who come to study the Diploma in Digital Marketing.  Such as: Business owners looking to learn how to better their marketing Marketing professionals who want to upskill and University graduates who are looking to get their foot into the digital marketing industry  We got the chance to pick […]

2020 has been a challenging year. Covid-19 disruptions has forced us to re-evaluate our relationship with work. Namely, how to work from home more effectively. Here at NZIE, we have shifted to studying online. This has been a challenge, that has also provided me with an opportunity. I no longer have to sit in traffic

Are you thinking of embarking in a career in Digital Marketing but not quite sure of what types of Digital Marketing Roles and jobs there are within the Digital Marketing Industry or which role may be right for you? Whether you’re a Digital Marketing Graduate or whether you’re looking to get into the Digital Marketing

Are you interested in becoming a Qualified Digital Marketer, but not quite sure of the requirements and qualifications needed to become one? Well, you’ve come to the right spot!  Like several marketing roles, Digital Marketers will often have a tertiary qualification, such as a degree/conjoint degree or diploma in marketing, advertising, media studies, communications, copywriting

The Top-5 Resistant Jobs in NZ post COVID: Without a doubt, COVID-19 has been a brutal disruption to the entire world. The virus has turned everything upside down and continues to affect our daily lives, the global economy, and national GDP.  Earlier this year we did some market research and chatted to a few industry

Did you know? If you have a career within Digital Marketing and or if you have attained a couple of years of marketing experience, you don’t necessarily have to live the corporate “9am – 5pm” work life. With Digital Marketing, no matter what you specialise in, there are plenty of various working options. For instance,

While many individuals associate marketing professionals with a creative and innovative mindset, there are several other characteristics that make a successful Digital Marketer.  Some of these critical traits that a successful Digital Marketer embodies are: Flexibility  The Digital Marketing Space is ever-evolving; hence, the best Digital Marketers can adapt to changing environments, situations, algorithms, and

Digital Marketing is an element of advertising. It consists of promoting a business, product, service or brand via a digital device using the internet. Digital Marketing is also leveraging the use of digital channels. Platforms such as social media, email, search engines (like Google) and other websites/apps purely to connect with customers.   There are many different strategies

Our latest Digital Marketing intake has officially kicked off! We welcomed our July intake with a jam-packed 2-day induction programme. DAY 1 The first day started with a beautiful Powhiri & morning tea plus a warm welcome from Managing Director Rob Marks. From there some formalities. Such as the programme and student handbook walk through

I use the word “post” lightly because globally it’s not over. A lot of countries are coming out of lock down and emerging back into the world.  Businesses are returning to a new normal with social distancing, track and trace and even face masks.  My 5 top tips are developed from the work I’ve been doing