Digital Marketing Blog

While many individuals associate marketing professionals with a creative and innovative mindset, there are several other characteristics that make a successful Digital Marketer.  Some of these critical traits that a successful Digital Marketer embodies are: Flexibility  The Digital Marketing Space is ever-evolving; hence, the best Digital Marketers can adapt to changing environments, situations, algorithms, and […]

Digital Marketing is an element of advertising. It consists of promoting a business, product, service or brand via a digital device using the internet. Digital Marketing is also leveraging the use of digital channels. Platforms such as social media, email, search engines (like Google) and other websites/apps purely to connect with customers.   There are many different strategies

Our latest Digital Marketing intake has officially kicked off! We welcomed our July intake with a jam-packed 2-day induction programme. DAY 1 The first day started with a beautiful Powhiri & morning tea plus a warm welcome from Managing Director Rob Marks. From there some formalities. Such as the programme and student handbook walk through

I use the word “post” lightly because globally it’s not over. A lot of countries are coming out of lock down and emerging back into the world.  Businesses are returning to a new normal with social distancing, track and trace and even face masks.  My 5 top tips are developed from the work I’ve been doing

This is the best way to practice your digital skills! Choose someone to be a star performer and have fun! This is a brilliant video by our students Hamish Bourke (editing) and Nnyl John Hubilla (performing) & Kane Hawkins​ (Best Producer Ever). Well done guys!

You may have heard the saying “Conversation is the new interface”.   And no, in a world of technology, it doesn’t mean that we’re going to start talking to each other more on a human-to-human, face-to-face level. Rather, it means that we will be talking more to robots, and artificial intelligence programs to help us get

We all want to create content that engages our audiences and keeps them interested in what we do. It all starts with creating a content marketing strategy that’s going to stick. Having well-written copy is a great start, but it doesn’t guarantee instant social media shares or high-quality backlinks. This is where your content marketing

To do business well is to connect with your target audience, and keep them engaged so that they choose you over your competitors. Looking for one of the most effective ways todo so? Email Marketing is where it’s at. It can offer your business a way to keep in touch with your audience, increase your

Whether we like it or not, we’re currently in the digital age of technology. It’s transformative, fast-paced, and ever-changing. It’s had a huge impact on our lifestyles as well as the way we learn, work and buy. Today, consumers are now dependent on search engines like Google, and social media to help them make even

When I finished my Bachelor of Arts in English and Politics several years ago, I had to ask myself a fairly serious question. What next?  I quickly worked out that my abilities lay in the communications and marketing industries. But the more I learnt, the more I realised all these jobs were going ‘digital’ and