Digital Marketing Blog

The Top-5 Resistant Jobs in NZ post COVID: Without a doubt, COVID-19 has been a brutal disruption to the entire world. The virus has turned everything upside down and continues to affect our daily lives, the global economy, and national GDP.  Earlier this year we did some market research and chatted to a few industry […]

Did you know? If you have a career within Digital Marketing and or if you have attained a couple of years of marketing experience, you don’t necessarily have to live the corporate “9am – 5pm” work life. With Digital Marketing, no matter what you specialise in, there are plenty of various working options. For instance,

While many individuals associate marketing professionals with a creative and innovative mindset, there are several other characteristics that make a successful Digital Marketer.  Some of these critical traits that a successful Digital Marketer embodies are: Flexibility  The Digital Marketing Space is ever-evolving; hence, the best Digital Marketers can adapt to changing environments, situations, algorithms, and

Digital Marketing is an element of advertising. It consists of promoting a business, product, service or brand via a digital device using the internet. Digital Marketing is also leveraging the use of digital channels. Platforms such as social media, email, search engines (like Google) and other websites/apps purely to connect with customers.   There are many different strategies

Our latest Digital Marketing intake has officially kicked off! We welcomed our July intake with a jam-packed 2-day induction programme. DAY 1 The first day started with a beautiful Powhiri & morning tea plus a warm welcome from Managing Director Rob Marks. From there some formalities. Such as the programme and student handbook walk through

I use the word “post” lightly because globally it’s not over. A lot of countries are coming out of lock down and emerging back into the world.  Businesses are returning to a new normal with social distancing, track and trace and even face masks.  My 5 top tips are developed from the work I’ve been doing

This is the best way to practice your digital skills! Choose someone to be a star performer and have fun! This is a brilliant video by our students Hamish Bourke (editing) and Nnyl John Hubilla (performing) & Kane Hawkins​ (Best Producer Ever). Well done guys!

You may have heard the saying “Conversation is the new interface”.   And no, in a world of technology, it doesn’t mean that we’re going to start talking to each other more on a human-to-human, face-to-face level. Rather, it means that we will be talking more to robots, and artificial intelligence programs to help us get

We all want to create content that engages our audiences and keeps them interested in what we do. It all starts with creating a content marketing strategy that’s going to stick. Having well-written copy is a great start, but it doesn’t guarantee instant social media shares or high-quality backlinks. This is where your content marketing

To do business well is to connect with your target audience, and keep them engaged so that they choose you over your competitors. Looking for one of the most effective ways todo so? Email Marketing is where it’s at. It can offer your business a way to keep in touch with your audience, increase your