Digital Marketing Blog

Marketing budgets are limited. Are you targeting yours in the right direction? Or are you working without a map? Knowing your target audience is a key part of planning your marketing. Without it, whether you are selling dog food, digital marketing or diamonds, you risk taking some expensive wrong turns, just like heading on a […]

Love it, hate it or sit on the fence. Know all the right prompts or don’t really understand it. Artificial Intelligence (AI) has arrived. And it looks like it’s going to be around for a while. So, should you leverage AI in your social media marketing and if so, how can you do it in

Keeping up with the rapid pace of digital marketing can be challenging. Luckily, we can leverage technology to make our lives easier. We’ve all heard of Canva and ChatGPT, but what other tech apps can fill the gaps in our digital marketing toolbox to help us work smarter, not harder? The best recommendations often come

Did someone say no essays? That’s right! Did you know that our Level 5 Social Media Marketing Diploma offers students the flexibility to submit their assessments in any format that works for them? As long as students cover the prerequisites of the brief, they can choose to submit a conversation with their tutor, a presentation,

Instagram is often equated with visual content. That makes it great for highly visual industries like fashion, beauty, food and travel. But what if you don’t work in one of those fabulous-looking sectors? Does that mean you should give Instagram a miss?  Nope. It just means you might need to think a bit more about

Ever watched a trend blow up on social media and sighed, wishing you’d thought to jump on it quickly enough? Getting involved in a trend can have big benefits for engagement and reach. But it’s not always worth the effort. So should you hop on the next ice bucket challenge or meme-fest? 3 Benefits of

So, shiny digital marketing qualification in hand, you’re ready to unleash your skills on clients. But how? Most people choose one of these three paths – become an employee for an organisation, work in-house for an agency or go solo as a freelancer. Each has its pros and cons and only you can know which might work best. Working as

To some people sending email newsletters sounds like an old-fashioned marketing technique, compared to a shiny social media account. But email marketing still has plenty of benefits. Three key benefits of email marketing 1. You are talking directly to your customers If someone has chosen to opt in to your email newsletter, they are choosing

Being successful with digital marketing requires the right tools! In this comprehensive guide, we unveil 8 of the top Google webtools every digital marketer should have in their toolkit. From keyword research, analytics, key trends, full website analysis and audits, these tools will help you optimise your digital marketing and drive more traffic to your

Being authentic as a brand – making your audience feel like what you say about your products and services is real and that what you are offering is genuine and of good quality – has been a key trend of marketing in recent years, even more so recently when there are so many options to