Digital Marketing Blog

Ever watched a trend blow up on social media and sighed, wishing you’d thought to jump on it quickly enough? Getting involved in a trend can have big benefits for engagement and reach. But it’s not always worth the effort. So should you hop on the next ice bucket challenge or meme-fest? 3 Benefits of […]

So, shiny digital marketing qualification in hand, you’re ready to unleash your skills on clients. But how? Most people choose one of these three paths – become an employee for an organisation, work in-house for an agency or go solo as a freelancer. Each has its pros and cons and only you can know which might work best. Working as

To some people sending email newsletters sounds like an old-fashioned marketing technique, compared to a shiny social media account. But email marketing still has plenty of benefits. Three key benefits of email marketing 1. You are talking directly to your customers If someone has chosen to opt in to your email newsletter, they are choosing

Being successful with digital marketing requires the right tools! In this comprehensive guide, we unveil 8 of the top Google webtools every digital marketer should have in their toolkit. From keyword research, analytics, key trends, full website analysis and audits, these tools will help you optimise your digital marketing and drive more traffic to your

Being authentic as a brand – making your audience feel like what you say about your products and services is real and that what you are offering is genuine and of good quality – has been a key trend of marketing in recent years, even more so recently when there are so many options to

There is a glamour often associated with a career in social media marketing. The buzz of influencer marketing, the drive for engagement by crafting creative content; and the quest to go viral by engaging followers to grow your fans. Amidst the realm of posting photos, creating reels and TikTok’s; stories; live video; comments; shares; and

Ever been scrolling through social media and seen a small business talking about how sales have skyrocketed because a celeb or major influencer mentioned their brand? You’ve probably thought, “I wish that would happen to my business”. Sadly the chances of that happening to most businesses are pretty low. Of course, you could always try

Hey Siri, OK Google, Alexa! What’s voice search and why should I be paying attention? Voice search lets you carry out internet searches or commands by talking rather than typing. It is commonly used on cellphones, but is also available on laptops and desktop computers if you are using a search engine like Google and

If you’ve ever lost a few hours watching Instagram Reels of celebs, cat videos on YouTube or people dancing on TikTok, you’ll know how engaging video can be. So are you using it in your digital marketing? If you aren’t you could be missing out. Why is video a good addition to your marketing strategy? 

This month, I checked out the webinar What’s in and What’s out in Social Media in 2024, hosted by Semrush. Hosted by industry experts: Cheska Castro, Jess Cook, Miri Buckland, and Julia Holmqvist: the webinar contained valuable insights and predictions for social media in 2024, and some interesting key takeaways about content creation, AI, engagement,