Digital Marketing Blog

Being authentic as a brand – making your audience feel like what you say about your products and services is real and that what you are offering is genuine and of good quality – has been a key trend of marketing in recent years, even more so recently when there are so many options to […]

There is a glamour often associated with a career in social media marketing. The buzz of influencer marketing, the drive for engagement by crafting creative content; and the quest to go viral by engaging followers to grow your fans. Amidst the realm of posting photos, creating reels and TikTok’s; stories; live video; comments; shares; and

Ever been scrolling through social media and seen a small business talking about how sales have skyrocketed because a celeb or major influencer mentioned their brand? You’ve probably thought, “I wish that would happen to my business”. Sadly the chances of that happening to most businesses are pretty low. Of course, you could always try

Hey Siri, OK Google, Alexa! What’s voice search and why should I be paying attention? Voice search lets you carry out internet searches or commands by talking rather than typing. It is commonly used on cellphones, but is also available on laptops and desktop computers if you are using a search engine like Google and

If you’ve ever lost a few hours watching Instagram Reels of celebs, cat videos on YouTube or people dancing on TikTok, you’ll know how engaging video can be. So are you using it in your digital marketing? If you aren’t you could be missing out. Why is video a good addition to your marketing strategy? 

This month, I checked out the webinar What’s in and What’s out in Social Media in 2024, hosted by Semrush. Hosted by industry experts: Cheska Castro, Jess Cook, Miri Buckland, and Julia Holmqvist: the webinar contained valuable insights and predictions for social media in 2024, and some interesting key takeaways about content creation, AI, engagement,

Have you ever looked at people posting on Facebook and Instagram and thought I could make that post better? Perhaps you already rule the audience figures among your friends on social platforms and you’d love to do it for a job? Do you love playing around with taking pictures or video on your phone and

A Google Business Profile (GBP) is a free local listing on Google. It is a way to manage how your business shows up on Google Maps and in Search. It is most relevant and useful to businesses who serve customers or clients in a particular location or designated area and is an important way to

A side hustle is a job someone takes on in addition to their primary job. For some, a side hustle can be a creative outlet. For others, it is a way to supplement your income. Whatever your motivation for starting a side hustle, digital marketing can be an excellent choice for a secondary business endeavour.

Do you have a passion for all things social media? Do you thrive in a dynamic environment? Do you have a flair for the artistic and creative? Do you enjoy producing graphics, video, and writing content? Then a social media marketing role might be the career for you. Whether you are at the beginning of