Digital Marketing Blog

It’s tempting to think that your brand needs to be on all of the social media platforms all of the time. But do you really? Probably not.  If you are working as a professional digital marketer, then you do at least need to know how all the different platforms work. That way you can recommend […]

LinkedIn is the world’s largest professional network. If you want to expand your professional network, learn from other’s successes, engage in meaningful discussion, and get access to exclusive content and mentorship then, simply put, you need to be following the right people on LinkedIn.   No matter where you are in your career, check out

For a long time, hardly anyone used LinkedIn. It wasn’t common to share content because it was seen as bland compared to platforms. Facebook, Pinterest and Instagram were more popular. But that’s all changed now!  Today, around 2.5 million people use LinkedIn in New Zealand. Stats from 2022 show 32% of people aged 30-49 are

If you’re in business then you need to be on LinkedIn!  Globally LinkedIn has around 900 million members. In New Zealand there are around 2.5 million people signed up and in the 18-29 and 30-49 year old age groups at least 30% use it at least once a week.  So if you are building a

Does anyone in New Zealand still use Twitter as part of their brand’s social media strategy? I asked several social media managers and the members of the NZ Social Media Marketing Facebook Group, and it was challenging to find anyone who still uses Twitter to engage followers with their brand. The general response was, “I

Are you eager to upskill with our Digital Marketing Diploma but have some reasons holding you back? We debunk common misconceptions and answer your burning questions.    Considering studying for NZIE’s Diploma in Digital Marketing but have some concerns holding you back? Don’t worry; you’re not alone. Many prospective students often have questions before leaping into digital

Did you know that more than 2.6 million people use Instagram in New Zealand? That’s a huge potential audience to capture for your business! More than half of them are women, and the largest user group is people aged 18-24 years old, so if your business targets either of these sectors, then even better.   We’ve dug

Facebook marketing is changing. While previously it was essential to have a Facebook page, now many marketers are putting their energy into Facebook groups.   The change can be attributed to Facebook’s ever-changing algorithm. Before, our newsfeeds would be populated with content from our friends and family. Now, we’re fed content based on our interests,

As the world shifts towards digitalisation and New Zealand continues to grow rapidly, digital marketing has become a highly sought-after skill set in this country. If you are looking to pursue a rewarding career, here are eight compelling reasons why you should study digital marketing in New Zealand:   1. High Demand for Digital Marketing

Being a mother is one of the most fulfilling roles a woman can have. However, it can also be challenging to balance family and career.   According to Inhersight.com, “women tend to feel a much more significant burden than men when raising a family and working at the same time. They are often the ones