Digital Marketing Blog

Does anyone in New Zealand still use Twitter as part of their brand’s social media strategy? I asked several social media managers and the members of the NZ Social Media Marketing Facebook Group, and it was challenging to find anyone who still uses Twitter to engage followers with their brand. The general response was, “I […]

Are you eager to upskill with our Digital Marketing Diploma but have some reasons holding you back? We debunk common misconceptions and answer your burning questions.    Considering studying for NZIE’s Diploma in Digital Marketing but have some concerns holding you back? Don’t worry; you’re not alone. Many prospective students often have questions before leaping into digital

Did you know that more than 2.6 million people use Instagram in New Zealand? That’s a huge potential audience to capture for your business! More than half of them are women, and the largest user group is people aged 18-24 years old, so if your business targets either of these sectors, then even better.   We’ve dug

Facebook marketing is changing. While previously it was essential to have a Facebook page, now many marketers are putting their energy into Facebook groups.   The change can be attributed to Facebook’s ever-changing algorithm. Before, our newsfeeds would be populated with content from our friends and family. Now, we’re fed content based on our interests,

As the world shifts towards digitalisation and New Zealand continues to grow rapidly, digital marketing has become a highly sought-after skill set in this country. If you are looking to pursue a rewarding career, here are eight compelling reasons why you should study digital marketing in New Zealand:   1. High Demand for Digital Marketing

Being a mother is one of the most fulfilling roles a woman can have. However, it can also be challenging to balance family and career.   According to Inhersight.com, “women tend to feel a much more significant burden than men when raising a family and working at the same time. They are often the ones

As businesses look for ways to save money while increasing their revenue, SEO strategy (search engine optimisation) has emerged as a valuable investment with relatively low costs.    According to BrightEdge, in 2023, 68% of online experiences begin with a search engine. In addition, 60% of marketers say that inbound (SEO, blog content, etc.) is their

Keen to learn more about the average Digital Marketing salaries across New Zealand?  With the rising cost of living and record inflation levels, many employees are seeking a pay rise to maintain their lifestyle. In addition, others may be looking to upskill into a better-paying career to gain financial security.    The New Zealand Digital

Content marketing has come a long way over the past few years, with businesses and marketers realising the importance of creating valuable content that resonates with their target audience.   As we enter 2023, this dynamic marketing landscape continues to evolve and shift, with new technologies and strategies emerging to help brands stand out in

TikTok has taken the world by storm. With over one billion active users, the social media platform has quickly become dominant in digital marketing. TikTok’s meteoric rise is not an anomaly, as social media activity has become integral to digital marketing. In this blog post, we’ll explore the importance and growth of TikTok and social