Digital Marketing Blog

Do you want to be on TikTok? We had a chat with Rachel Klaver, content marketing coach, strategist, author, and columnist for Stuff, about some optimal strategies for TikTok marketing. TikTok is about community. TikTok isn’t a platform to sell your business, it’s about relationships and building a community Rachel says. She explains that if […]

From the intricacies of crafting the right paid ad content or hitting a viral trend to knowing how to get the right keywords in the right places, everyone knows that to be a successful digital marketer your technical skills need to be on point.   But did you know that beyond those technical skills, there is

Threads is a Twitter (“ahem” I mean X.com) clone app, developed by Meta’s Instagram team, that can be used for sharing text updates. You log in using Instagram; create text posts that are up to 500 characters in length, and can include links, photos, and video. Just like on Instagram, you’ll be able to follow

It’s tempting to think that your brand needs to be on all of the social media platforms all of the time. But do you really? Probably not.  If you are working as a professional digital marketer, then you do at least need to know how all the different platforms work. That way you can recommend

LinkedIn is the world’s largest professional network. If you want to expand your professional network, learn from other’s successes, engage in meaningful discussion, and get access to exclusive content and mentorship then, simply put, you need to be following the right people on LinkedIn.   No matter where you are in your career, check out

For a long time, hardly anyone used LinkedIn. It wasn’t common to share content because it was seen as bland compared to platforms. Facebook, Pinterest and Instagram were more popular. But that’s all changed now!  Today, around 2.5 million people use LinkedIn in New Zealand. Stats from 2022 show 32% of people aged 30-49 are

If you’re in business then you need to be on LinkedIn!  Globally LinkedIn has around 900 million members. In New Zealand there are around 2.5 million people signed up and in the 18-29 and 30-49 year old age groups at least 30% use it at least once a week.  So if you are building a

Does anyone in New Zealand still use Twitter as part of their brand’s social media strategy? I asked several social media managers and the members of the NZ Social Media Marketing Facebook Group, and it was challenging to find anyone who still uses Twitter to engage followers with their brand. The general response was, “I

Are you eager to upskill with our Digital Marketing Diploma but have some reasons holding you back? We debunk common misconceptions and answer your burning questions.    Considering studying for NZIE’s Diploma in Digital Marketing but have some concerns holding you back? Don’t worry; you’re not alone. Many prospective students often have questions before leaping into digital

Did you know that more than 2.6 million people use Instagram in New Zealand? That’s a huge potential audience to capture for your business! More than half of them are women, and the largest user group is people aged 18-24 years old, so if your business targets either of these sectors, then even better.   We’ve dug