Digital Marketing Blog

As businesses look for ways to save money while increasing their revenue, SEO strategy (search engine optimisation) has emerged as a valuable investment with relatively low costs.    According to BrightEdge, in 2023, 68% of online experiences begin with a search engine. In addition, 60% of marketers say that inbound (SEO, blog content, etc.) is their […]

Keen to learn more about the average Digital Marketing salaries across New Zealand?  With the rising cost of living and record inflation levels, many employees are seeking a pay rise to maintain their lifestyle. In addition, others may be looking to upskill into a better-paying career to gain financial security.    The New Zealand Digital

Content marketing has come a long way over the past few years, with businesses and marketers realising the importance of creating valuable content that resonates with their target audience.   As we enter 2023, this dynamic marketing landscape continues to evolve and shift, with new technologies and strategies emerging to help brands stand out in

TikTok has taken the world by storm. With over one billion active users, the social media platform has quickly become dominant in digital marketing. TikTok’s meteoric rise is not an anomaly, as social media activity has become integral to digital marketing. In this blog post, we’ll explore the importance and growth of TikTok and social

Digital marketing jobs are more in demand than ever; as digital marketing has rapidly become one of the most important components of any business’s growth strategy. With more businesses turning to the digital realm to push their products and services, the need for skilled digital marketers has skyrocketed.   While traditional digital marketing jobs like social

Introducing our Social Media Marketing guru, Matt Wort! With 6+ years of marketing experience, He has a BA in Creative Writing from MIT and has worked as a commercial writer, copywriter, account manager, and freelance social media specialist. Matt has a diverse portfolio of work for clients and has experience with local charities, movie launches,

Ever wanted career advice from a Google employee? Look no further! Emma Shen Huang works in Google New Zealand as a Programmatic Media Lead. She has work experience across Japan and New Zealand. Her skills lie in Programmatic Media, business development, marketing, and e-commerce  – just to name a few.   So how did Emma land

The development of AI technology has revolutionised the way we interact with machines. One of the fascinating applications of this technology is the use of AI chatbots, which can converse with people naturally without requiring human intervention. ChatGPT, a large language model trained by OpenAI, has significantly impacted the digital marketing industry. This blog post

Digital marketing is an ever-changing field that requires constant adaptation to stay ahead of the curve. As technology continues to evolve, so do the strategies used by marketers to reach and engage with their target audiences. We look at 4 digital marketing trends we’re likely to see shaping the industry in 2023.  1. Personalised Content

We don’t have to tell you that TikTok is the number 1 entertainment app globally, influencing other social media sites to catch up to its highly addictive short-form video format.   Users spend, on average, a massive 95 minutes per day (over 1.5 hours) on TikTok. With over 1 billion users – that’s a lot of advertising potential!