Digital Marketing Blog

Looking for an SEO course in NZ? Look no further than NZIE’s SEO Micro-credential. Meet your tutor, Bruno Hebling.

Start a blog, they said. It will be great for your small business brand and get you more visibility, they said. So you started a blog, and now, a couple of posts in, you’ve run out of things to write about already.  Sound familiar? Maybe you’ve read the posts other businesses write on their blogs

When you are a digital marketer immersed in SEO every day, it’s easy to forget that not everyone understands it as well as you.  But even though they might not grasp all the finer details, it is helpful to explain SEO to your clients. Explaining helps to:  create transparency as the client has a better

For beginners, certain digital marketing terms, phrases, and other jargon cause confusion. To make things easier, we define ten key terms and phrases here.

There are several online tools to assist in your online success. From developing a strategy to implementation, we share some digital marketing & SEO tools.

From optimised product pages to reaching new customers, this blog post looks at the key elements of digital marketing for e-commerce businesses.

Are you using Instagram in your digital marketing? Instagram is the seventh most visited site in the world right now, and one of the 10th most visited sites globally. I spent some time scanning the photo and video sharing platform to find out which New Zealand businesses are smashing it in the Insta space right now,

Kellianne Harris Lysaght Guest Writer & NZIE Graduate More New Zealanders are embracing Te Reo Māori as part of our culture and heritage. Therefore, businesses are seeking to adopt bilingual marketing strategies.  As marketers, we have a responsibility to approach multicultural marketing in an informed and respectful manner.   Read on to learn about ways

If you’re looking to succeed in digital marketing, creating a GMB profile is a great place to start. Learn about the features and benefits it provides.

As NZ digital marketing experts, we discuss some of the simple elements that create a user-friendly page experience to help small businesses.