It’s no secret that almost everything is turning digital nowadays, making businesses of today realise the increasing need to go digital. They’re finding that in order to succeed and stay relevant, they’re going to need to have an online presence.
With that, comes the need for skilled digital marketers who can help them succeed in the digital world.
Still unsure what digital marketing is all about? Read on to learn more about this exciting new industry.
What is Digital Marketing?
Digital Marketing is a force to be reckoned with. It goes beyond traditional marketing, focusing more on forms of marketing done through online mediums. Businesses can now leverage digital channels such as search engines, social media, email, and their websites to connect and engage with their current and prospective customers.
Think about how much time you spend online – more than you’d like to admit, am I right?
This has had a huge impact on the way we shop and buy. With in 2016, and expectations for this to increase to 2.14 billion in 2021, it’s clear to see that offline marketing isn’t as effective as it used to be.
Marketing is all about connecting with your audience in the right place and at the right time. And today, that place is the Internet.
Here are some general areas a digital marketing professional is likely to touch on during their training or career:
- Video/audio production
- Interactive technology (such as AI)
- Mobile marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media
- Email marketing
- Marketing automation
- Content management and curation
- Web development
- Web design
- Copywriting and editing
- Business/marketing strategy
In Digital Marketing, the best way to go is to specialise in the areas you’re better at or enjoy most. It’s great being a jack-of-all-trades, but in reality, employers will be looking for experts in one or two of these areas.
What skills are in demand?
Right now, the digital marketing industry is thriving. With more businesses understanding how essential it is to invest in a digital marketing strategy, there’s a much higher demand for skilled digital marketers.
According to Smart Insights, some of the most in-demand skills for 2017 were digital advertising, content creation, content strategy and considering we’re in the social media age – professionals in social media is in huge demand at the moment.
Don’t worry it’s not just the creative skills that are in demand. Technical aspects such as SEO (Search Engine Optimisation), and SEM (Search Engine Marketing) are still in demand, and have quite a high earning potential.
Why choose a career in Digital Marketing?
The big question is, what’s in it for you?
A career in Digital Marketing consists of so many different aspects – whether you’re a technical genius, creative cat, or a business mogul – there’s something fitted to your skills. It’s an exciting field that’s constantly evolving, meaning there’s always space for learning and expanding your skillset.
You could end up working in an agency, where you’ll be kept on your toes, or you could start contracting as a web developer, content creator or whichever area you choose to specialise in.
Here a few more reasons why Digital Marketing is a great career option:
The industry needs people like you
As Digital Marketing is a growing industry, theres a gap between the supply and demand of qualified digital marketing professionals. It needs people with relevant skills that are ready to take on what the industry has to offer. The demand isn’t only high, but it’s expected to grow exponentially, making it a smart career move.
If you specialise in a certain aspect of digital marketing and decide to change it later down the track – it’s super easy! You’re likely to only need small amount of training in order to make the switch. Not only that, you can also expand your existing skills while still learning new ones, all while staying in the same field. The great thing about digital marketing is that a lot of its areas are interconnected and fit together in different ways – so when you learn a new skill you’re able to apply it in multiple areas.
The Industry is always evolving
There’s always something new and interesting to learn in digital marketing, as the industry is constantly evolving with new technologies. You’ll always be adding to your skillset, no matter which area you choose to specialise in.
With a skills shortage in the field, there’s high demand for qualified Digital Marketers. And so there’s more opportunity to negotiate remuneration. As long as you’ve got an impressive portfolio to showcase, you’ll be able to bid higher and higher the more experience you get. According to payscale, the average salary for digital marketing professionals starting out is at least $45,000, and jobs in SEO start at about $50,000.
Gets your creative juices flowing
There are so many opportunities to get your creative juices flowing. Writing, designing, creating content, producing video and audio – the list is endless. You’ll be cooking up new, interesting ways to market products, solve client problems, and engage audiences.
How to become a Digital Marketing Professional
If you’re looking for a complete career change or are fresh out of high school and are looking to get into the Digital Marketing industry, a great place to start is getting some Digital Marketing training.
Our Digital Marketing diploma here at NZIE is a hands-on, practical course taught by industry experts – guaranteed to get you ready for a career in Digital Marketing.
The same goes for those who are currently working in the marketing industry but want to expand in digital. You’re off to a great start! You’ve already got plenty of transferable skills to offer in the industry. However, specific training in digital marketing will do wonders for your career.
To learn more about our Digital Marketing course, visit our Digital Marketing School and take your first step in a career in Digital Marketing!