This course connects you directly with the Digital Marketing industry. You’ll learn from professionals who share real campaign insights and tools used in the field every day.

Each of the 5 courses in the Diploma builds practical experience you can apply straight away. You’ll start with the foundations of digital marketing and design thinking, creating campaigns and visuals that connect with real audiences.

Build on this with AI tools, automation, and data-driven marketing strategies to plan campaigns across platforms such as Google and Meta.

You’ll then develop a range of creative content, ad campaigns, landing pages, and email strategies that work together to engage audiences. Finish with a capstone project where you design and present a full campaign for a real or simulated client, graduating with a professional portfolio that shows your digital marketing capability.

• The programme has been co-created with Digital Marketing specialists, so you’ll earn a recognised industry qualification.
• The programme is taught by industry practitioners, meaning your course content is current and relevant.
• You’ll be able to design and implement digital marketing strategies across a range of platforms, including Google, Meta (Facebook, Instagram), TikTok Tok and more.
• You’ll learn how to think creatively, manage projects, and present with impact, building the confidence and skills to stand out in today’s fast-changing Digital Marketing industry.
• Gain New Zealand’s only accredited Diploma qualification in Digital Marketing. On graduation, you’ll receive the NZIE Diploma in Digital Marketing (Level 6), which leads to the NZ Diploma in Digital Media and Design (Level 6).

I was employed in the Digital Marketing field before I finished studying, and subsequently was quickly offered another position in the field with Waikato Chamber of Commerce. This Diploma was super relevant to update my previous marketing qualifications and experience and would recommend to anyone.

Rebecca Wylie

10/10/25

I recently completed the Digital Marketing Strategy course at the New Zealand Institute of Education, and it was a great experience. Our tutor, Leo Falasca, was excellent – he made the concepts easy to understand and helped us apply them to real projects. The class activities were not only useful but also fun, and the analysis sessions afterward really helped deepen our understanding. I especially enjoyed the engaging and hands-on style of learning. NZIE’s Learning Hub is also a great platform to connect with others and keep learning outside of class. Highly recommend this course to anyone wanting to get into digital marketing.

Varsha G

30/04/25

I recently graduated from NZIE, and I couldn’t be happier with my experience studying Digital Marketing here. The tutors are truly amazing—supportive, knowledgeable, and incredibly understanding. Whether you're studying full-time or part-time, they make sure you feel seen and supported every step of the way. One thing that really stood out to me was how much they care about students’ mental wellbeing. Assignments are practical and relevant to the real world, but never overwhelming. The balance they create makes learning both effective and enjoyable. If you're considering a career in digital marketing, I genuinely recommend NZIE. It’s a place where you're not just a number—you’re part of a community that wants to see you succeed.

Ruzan Forrest

29/04/25

The level 7 Applied Diploma in Digital Marketing at NZIE has been an absolute game-changer for me. The course content is relevant and up-to-date with the latest industry trends, and has given me hands-on experience with real-world applications. The tutors are not only knowledgeable but also genuinely supportive, offering insights that have enhanced my digital marketing skills and my strategic thinking. Thanks Leo, Megan, Ty and Alison for your endless patience and sharing your knowledge so enthusiastically with us. I love the collaborative environment—working alongside students of different ages and from different backgrounds and walks of life has helped me learn while growing my professional network. The flexibility of the program is perfect for balancing with my family and other commitments, and the skills I've gained are immediately applicable in my current digital marketing projects. If you're serious about levelling up your digital marketing expertise, I highly recommend this course. It is practical, in-depth, and prepares you for the fast-paced world of digital marketing.

Odette Smith

06/10/24

The last time I studied, the only option available was to be on campus for every lecture - no one had heard of online learning! So I was apprehensive about getting my brain back into learning mode AND unsure how I would navigate the online learning world. I needn't have worried. NZIE has an easy-to-use online platform that makes the tutorials and resources very accessible. I have enjoyed the professionalism and personality of the tutor who has presented the course content with a great mix of theory and real-life experience. My knowledge has grown significantly, even in a short time. I have found the experience so favourable that my next step is to enroll with NZIE for their Digital Diploma course.

Kelly Newfield

12/03/24

The Diploma in Digital Marketing is an action-oriented course with a new approach to online learning.
It’s built around Learning Pods, weekly studio sessions, and hands-on problem solving. So you build real skills on top of your knowledge base.

A dedicated learning platform to support you throughout the journey. Your weekly study will include:

• Learning Pods – short, focused modules covering tools, skills, or industry insights
• Lectures –guided sessions that explain core marketing ideas and frameworks
• Studios – collaborative sessions where you apply your learning to real digital marketing challenges

Our Virtual Campus also gives you access to the Learning Hub, a space designed to support you with online study, announcements, and messaging tools to stay connected with tutors and classmates.

Here’s a summary of the content delivered across the 5 courses in the Diploma:

Digital Marketing Principles and Practice
A foundational course introducing concepts and theories behind digital marketing, and how to apply them in real business settings. Learn the value of KPIs and data-driven decision making.

Content Marketing and Media
Learn how to make content resonate through authentic storytelling and design.  Build effective content strategies and learn how to automate and optimise content planning.

Digital Design
Apply design skills using Affinity and Canva. Learn how to create a range of brand assets such as brand visuals, ads, and social media videos.

Websites
Get behind the scenes of websites by taking a look at the web ecosystem, helpful plugins, the principles of User Experience (UX) and User Interface (UI), as well as web messaging. Design interactive landing pages ready for your next campaign.

AI Marketing and Automation
Explore how AI interacts with Digital Marketing by learning about generative search, quality prompt design, building agents, and AI’s ethical implementations.

Email Marketing
Learn segmentation, email trends, and campaign automation. Explore the balance between strategy, data, and ethics.

Social Media Marketing
Understand how to navigate Social Media. Learn how to build communities, manage content across different platforms, and implement social media strategies to meet campaign goals.

SEO and SEM
Learn SEO fundamentals (including how AI is transforming the SEO landscape). You’ll also learn how to develop Google Ads campaign strategies with the option to become Google Ads certified (foundation + advanced).

Data Analysis and Reporting
Dive into Digital Marketing analytics. Gain insight from data by utilising AI to drive improvements in strategy. With the option to become Google Analytics certified (foundation + advanced).

Professional Soft Skills
Alongside Digital Marketing, you’ll build practical soft skills in areas such as Design Thinking, Presentations and Project Management, so you’re ready to lead, collaborate, and stay ahead as AI and future technology reshape the industry.

Student loan available through Study Link. Check if you are eligible here. 

Course Related Costs:

Canva is billed in Australian Dollars, meaning the end price is variable.

Chat GPT is billed in US Dollars, meaning the end price is variable.

Fees-Free Scheme

If you are a first-time tertiary learner, you may be able to get Fees Free for your final year of study, up to $12,000.

Practical and interactive learning
Our diploma is built around real projects, studio sessions and a capstone experience. You will graduate with a portfolio of work that shows employers what you can do.

 Taught by industry experts
Learn from tutors who have hands-on experience in digital marketing, design, and strategy. They bring current industry practice into every class.

Career-focused support
Our Student Success Team provides academic, cultural, and well-being support. You will also receive career advice and guidance to help you connect with opportunities in the industry.