COURSES
Diploma in Digital Marketing (Level 6)
Retrain without putting life on hold.
One year full-time. Two years part-time.
100% online, combining live classes, guest speakers, and guided self-directed project work, so you can study from anywhere in New Zealand.
Structured independence. Not self-teaching. Learning that respects your time.
Created with industry input, this diploma develops marketers who can plan strategies, analyse data, solve problems, and communicate results with confidence. Strategy first. Tools second.
AI and automation are integrated throughout, with live, project-led learning that mirrors real marketing work.
You finish the diploma with end-to-end campaign work, including strategy, assets, performance analysis, and optimisation decisions, ready to present to employers or clients.
Diploma in Digital Marketing (Level 6)
What you’ll graduate able to do
- Plan and run campaigns across Google, Meta, and TikTok
- Use data, AI tools, and automation to make informed decisions
- Build joined-up campaigns across content, paid media, landing pages, and email
- Take work from brief to execution, optimisation, and review
- Plan, execute, and defend a full digital marketing campaign for a real or simulated client, demonstrated through a capstone project and professional portfolio
The qualification
- Built with input from digital marketing specialists
- Taught by people actively working in the field
- Graduate with New Zealand’s only NZQA-accredited Diploma focused solely on digital marketing – the NZIE Diploma in Digital Marketing (Level 6), which leads to the NZ Diploma in Digital Media and Design (Level 6)
Structured independence. Learning that respects your time.
Project-led learning in small teams
Around 6 hours of live sessions each week
8–12 hours of self-directed project work per week
Every module ends with work you can show and explain
Practical assessments only. No essays.
You are never left to figure it out alone.
Clear weekly briefs with defined outcomes and criteria
Live check-ins to unblock work and pressure-test ideas
Ongoing tutor feedback during projects, not just at submission
Templates, exemplars, and rubrics so you know what good looks like
Small-team accountability to maintain momentum
Not tied to a campus. Tied to the industry.
The course reflects the pace and expectations of real marketing roles, without feeling rigid or academic. You’re taught by industry practitioners who bring current tools, workflows, and standards straight into the work.
Learning mirrors how marketing actually runs: clear briefs, realistic deadlines, feedback while work is in progress, and guidance that builds confidence before you’re expected to fly solo.
Digital is everywhere.
Serious digital education is only here.
Digital is all we do. For over ten years. We’re a specialist provider focused solely on digital marketing, shaped by a decade of industry change and built around the work employers actually expect.
NZQA Category 1 accredited. The highest quality rating in New Zealand. Independently reviewed. Nationally recognised. Held to clear academic and industry standards.
Live, structured, and human-led. Taught online, in real time, with clear weekly briefs, regular feedback, and active tutor support.
Online, but never hands-off. When the work stretches you, support does not disappear. Tutors check in, pressure-test ideas, and help unblock progress so you can keep moving forward.
Capability over theory. No essays. You build campaigns, ads, content, and performance reports that mirror the work done in industry.
Strategy before software. Tools change. Platforms shift. We teach the thinking, judgement, and decision-making that outlasts them.
Built for real career movement. Whether starting out, switching careers, or upskilling, graduates leave able to do the work, explain their decisions, and operate with confidence.
Hear from CEO Rob Marks on why the Diploma in Digital Marketing continues to deliver strong outcomes.
Even in a challenging job market, 86 percent of graduates are employed, freelancing, or applying their skills in their own businesses. Study fully online, from anywhere in New Zealand, and complete the diploma in one year full-time.
*based on The Hays Salary Guide 25/26
Digital marketing skills give you options. How you work. Where you work. And how your career fits around your life. Graduates move into agency or in-house roles, build freelance or portfolio careers, or use their skills directly in their own businesses.
The mix of strategy, creativity, and data supports flexible working styles across roles including Digital Marketing Coordinator or Specialist, Content Creator, Social Media Manager, Performance or Paid Media Specialist, SEO Specialist, and Email Marketing Specialist.
Digital Marketing Foundations
Core principles of digital marketing applied to real business contexts. Set objectives, define KPIs, and make decisions using data, not guesswork.
Content Strategy and Media
Plan and create content that resonates. Build content strategies grounded in storytelling, design, and automation, with a focus on optimisation and scale.
Digital Design for Marketers
Create brand assets using Affinity and Canva, including ads, social content, and visual campaign elements used in day-to-day marketing work.
Websites and Landing Pages
Understand how websites function, from UX and UI principles to messaging and plugins. Design and build landing pages ready to support campaigns.
AI Marketing and Automation
Apply AI across digital marketing, including generative search, prompt design, agent workflows, and ethical implementation in real-world scenarios.
Email Marketing and Automation
Design and run email campaigns using segmentation, automation, and performance data, balancing strategy, effectiveness, and responsible use.
Social Media Strategy
Manage content across platforms, build communities, and implement social strategies aligned to campaign goals and audience behaviour.
Search and Paid Media
Learn SEO fundamentals, including how AI is reshaping search, and develop Google Ads strategies. Optional Google Ads certification (foundation and advanced).
Analytics and Reporting
Analyse performance data and turn insight into action using analytics and AI tools. Optional Google Analytics certification (foundation and advanced).
Professional Skills
Build practical skills in design thinking, presentations, and project management, preparing you to collaborate, lead, and operate confidently in modern marketing teams.
2026 Course Tuition Fees: $9824
Student loan available through Study Link. Check if you are eligible here.
Course Related Costs:
| Item | Cost $ (approximate) |
| Chat GPT | $410 |
| Canva | $200 |
| Optional Course Costs | |
| Adobe Creative Cloud | $600 |
| Microsoft Office | $150 |
Canva is billed in Australian Dollars, meaning the end price is variable.
Chat GPT is billed in US Dollars, meaning the end price is variable.
Fees-Free Scheme
If you are a first-time tertiary learner, you may be able to get Fees Free for your final year of study, up to $12,000.
Clear structure, every week
Weekly briefs, defined outcomes, and a consistent rhythm mean you always know what’s expected and when.
Taught by people doing the work
You learn from industry practitioners who bring current tools, workflows, and standards into every session.
Feedback while the work is happening
Ideas are challenged and refined during projects, not just at submission.
Support that keeps momentum
Practical check-ins and guidance help unblock work and keep progress moving when pressure hits.
Confidence, earned
You build, explain, and present real work, developing confidence as capability grows.
Key information for students
The easy way to see qualification info
NZIE is accredited and approved by:
New Zealand Qualification Authority (NZQA)
This is a government department that sets the standards for courses and quality. https://www.nzqa.govt.nz/. NZIE is a Category 1 Provider. You can find the last EER report here.
Tertiary Education Commission (TEC)
This government department funds institutes to accept local domestic students. This means that New Zealanders can study at NZIE and also access the Student Loan and Allowance scheme to support them through their studies. https://www.tec.govt.nz/
