The NZIE Business, Management and Leadership Symposium 2019 took place in Auckland on 13-14 November and was hosted by the NZIE Business School. Our theme for 2019 was,
Development in applied business research and implications for
leadership, knowledge and business management practices
Our keynote speakers included NZIE industry partner Pam Elgar, Chief Executive of the Make-A-Wish Foundation® New Zealand. She spoke on how industry-academic engagement is vital for the not-for-profit sector and for society in general. Pam concentrated on the role NZIE students have in shaping and delivering business process projects at her organisation.
Other speakers also included Inna Piven, an NZIE Applied Business and Digital Marketing Tutor, on the seeking customer engagement on social media and Dr. Martin Robson, an NZIE Applied Business Senior Tutor, on the use of intuition by elite organisational leaders.
Best Academic Research Award
Academic research presented included our co-winners of the Best Academic Research Award, Oluwakemi Igiebor, a Ph.D. student from the University of Auckland, on “Understanding the persistent underrepresentation of women in academic leadership positions in Nigerian universities”. And Dr. Maryam Mirzaei, Patrick Dodd, Dr. Peter Mellalieu, and Craig Robertson, lecturers from Unitec Institute of Technology, on “Team optimisation”.
Best Postgraduate Research Award
Two NZIE postgraduate students received the Best Postgraduate Research Award:
Steffi Rodrigues, on “The relationship between perceived service quality, customer satisfaction and customer loyalty at the New Haven Motel”.
Svetlana Tsybizona, on “Identifying membership benefits of Takapuna Beach Business Association to provide improved services”.
Certificate of Outstanding Participation
A Certificate of Outstanding Participation was awarded to Leonardo Falasca, an alumnus of NZIE, for his presentation on “Understanding businesses’ needs regarding social media marketing training”.
NZIE alumni and current students presented research projects, including:
- Lizandra Barea Silveira on “An investigation about causes and impacts of customer satisfaction at Chemical Specialties Ltd”.
- Liubov Nikitina on “The impact of social media on wedding dress purchase intentions”.
- Laura Moritz Fernandes on “Business-related impacts of road constructions on Karangahape Road”.
- Jean Grace Perreira on the “Importance of an effective library management system, library automation and library as a creative learning environment”.
Our judging panels were headed by Dr. Martin Robson, the chair of our organizing committee, and included Pam Elgar and Dr. Smita Paul (The University of Auckland), for the Academic Research Awards, and Kevin Gomes and Mal Green (Massey University), for the Student Research Awards.
We had an extremely successful symposium that not only show-cased NZIE’s alumni and current postgraduate research but also highlighted scholarly collegiality in applied business research. We look forward to our 2020 Symposium!
The NZIE Symposium 2019 Organising Committee:
Dr. Martin Robson, Chair, NZIE Senior Tutor
Dr. Silvia Rösler de Souza, NZIE Academic Research Coordinator
Kevin Gomes, NZIE Tutor