With over, 2.2 billion users on Facebook worldwide, there’s no question that it’s one of the most powerful platforms to connect with people. This is why Facebook is one of the most effective online marketing platforms out there. Chances are, a majority of your target audience will be users on the social platform. I mean, who doesn’t have a Facebook profile these days?
However, recently, it’s getting increasingly harder for businesses to stand out on Facebook. Especially considering the new algorithm updates that place less importance on business posts and more on personal posts. So it’s even more important to pick up your Facebook game to get your audience engaging with your content.
Here are some tips on how to optimise your Facebook business page:
Videos
Videos are grabbing peoples’ attention on Facebook newsfeeds. The algorithm favours video content, meaning your videos will get more eyeballs as well as more engagement.
One thing to note is that the algorithm also prioritises videos that have been posted natively to Facebook. This means it’s better to upload your video file straight to Facebook rather than using third party apps such as Youtube, Buffer or Hootsuite.
Small Business Trends carried out a study to test the theory, and found that native Facebook videos reach 2.04 times more people, receive 2.38 times more likes, 2.67 times more shares, and 7.43 times more comments.
Photos
It’s important to choose photos that reflect your brand – in terms of colour scheme, look and feel. You want to deliver the right message to your Facebook audience, and the best way to do that is to keep your branding consistent.
Adding branding to your graphics in the form of your logo, or website URL, or phone number helps people find you, and most importantly – remember you.
Its all about Sharing
The best outcome from posting your content on Facebook is getting people to share it. In order to get those shares, you’ll need to post frequently. But most importantly, the posts should be entertaining, and valuable for your target audience.
Get creative! They can be videos, photos, GIFs, or cinemagraphs – try to think outside the box. That way you’re more likely to stand out and grab your audience’s attention.
Update your About Section
Your About Section should serve as a resource for your visitors. So make sure that every section is filled to give your visitors as much information about your business as possible. This is also where you can start adding in your tone of voice and show off your business’ personality in your descriptions. Making your business sound genuine rather than robotic helps in connecting with your audience.
Facebook Ads
Engaging in Facebook Ads is an effective way to connect with your target audience, especially with Facebook’s custom audience targeting features. It does wonders in promoting brand awareness and connecting with customers.
For a step-by-step on how to create Facebook Ads, check out Social Media Examiner’s guide.
We all know that Facebook is one of the best platforms to reach people, but to do so effectively, keeping these tips in mind to optimise your business page will help you in not only reaching out to your audience, but getting them engaged and interested in what your business has to offer.
If you’ve got your Facebook business page sorted, and are thinking of using Instagram as another marketing tool, check out our 10 tips for businesses starting out on Instagram!
by Nasreen Shaikh | 15 Feb 2018
