FREE MINI WORKSHOP

How to improve website visibility in 2022

with SEO Engineer/Tutor Lasma Zorgenberga

Discover how to maximise your website performance with the latest insights in search engine stats, post-covid buying behaviour, and the state of digital marketing in New Zealand.

Let's ditch the conflicting advice and start fresh with all the latest Q1 data and stats on how to improve website visibility in 2022! ​

how to build career in digital marketing

WORKSHOP CONTENT: 

  • Where the New Zealand market is at in terms of digital (Q1 statistics & data)
  • The top ways to be discovered through traditional & digital marketing mediums
  • What search engine users are searching for
  • How to appeal through the four types of search intents
  • The best traffic opportunity for website visibility in 2022
  • How to tap into local search marketing opportunities
Let’s boost your website visibility and go from invisible to in-demand!

Continually upskilling and broadening your knowledge in digital marketing is crucial for a career change, business boost, or just keeping up with a fast-changing industry.  

If you are feeling frustrated from putting lots of effort into your website, just for it to generate crickets… 🦗 or done with patiently waiting around for Google to send some website traffic your way. And feeling curious about where to focus your digital marketing efforts next, then this workshop is for you. 

NZIE will help you with the best next steps for you and your website! 

Frequently Asked Questions (FAQs): 

What is the best strategy to improve website visibility?

The best way to improve website visibility is by expanding your knowledge around how SEO works. SEO stands for Search Engine Optimisation and is a marketing approach where your efforts are focused around understanding how to show up on search engines like Google. SEO is quite a broad topic and there are many moving parts to achieving a better positioning on the search engine results page. 

Because there is a lot to learn about SEO, this means there is also a lot of outdated and inaccurate information floating around. Furthermore, search engines like Google are constantly updating their search algorithms. Meaning what may have been a relevant tactic last year, could very well be redundant this year. 

Even more reason as to why this website visibility workshop is the best place to start. Our information, from our SEO Engineer Lasma, is up to date with the latest industry reports, statistics post-covid and buyer behaviour predictions for 2022. 

Why is improving website visibility so important? 

Your website is your digital shopfront for your business, and backbone of your online presence. Furthermore, it creates a layer of credibility and shows potential customers that you are legitimate and trustworthy. However, for people to land on your website and have that interaction you need to be easily discoverable by search engines like Google.  

There’s nothing that boosts your credibility and trustworthiness more than when you show up on the first page of Google. Which is why prioritising website visibility is essential to ranking higher on search engines. 

It’s common for many businesses to rely on social media platforms for their main source of online advertisement. Or relying heavily on paid ads, which requires a never-ending ad budget to always stay on. Showing up on Google, whenever someone searches for something related to your business, product or service, is an even better way to generate sales/enquiries. That is because usually when someone is on Google, already looking, they’re more likely to be highly interested. In comparison to popping up on a social media newsfeed, where someone is browsing for their Facebook friends’ content. 

What happens when I sign up to the workshop? 

Upon signing up we will email access details to the workshop recording. Then you can watch it on-demand, whenever you have a moment to spare. After that we will email you a wrap up of key takeaways and highlights, from the workshop, with next steps on how to proceed with your new knowledge. 

We love staying in touch! Therefore, occasionally we will slide into your emails to let you know when our next free/paid resources are available. If you are no longer interested, feel free to unsubscribe at any time. 

Is this workshop for free?

Yes, you can access our free resources like this mini workshop for free. All we ask for in return is for your email address to deliver the goods to you. You are welcome to unsubscribe from our email communication at any time. Or alternatively, hang around for future freebies and workshops!  

Do you have paid resources?

Yes, we do. Currently, we offer a 7-week short course in Search Engine Optimisation (SEO) Strategy. The tutor-led expert who runs this workshop also teaches the strategy short course. In addition to the Search Engine Marketing with PPC and Data & Analytics courses in our year-long Digital Marketing Diploma. 
 

To get Social Media Diploma Brochure — submit your details below!

To get DDM Brochure — submit your details below!

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 4 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Applied Level 3 [3667] qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR B2 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizenship or permanent residency OR Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 3 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Level 2 qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR mid B1 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizen or resident; or have Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Fees 2020

Student loans available through Study Link. Check if you are eligible here. 

Fees-Free Study.  

You are only eligible for Fees-Free if you haven’t previously undertaken more than 60 credits (half a year of equivalent full-time tertiary education, 0.5 EFTS) at Level 3 or above on the NZQF – New Zealand Qualifications Framework.

To check if you meet the requirements, visit the New Zealand Government’s Fees-Free website and enter your National Student Number (NSN)

If you do not have an NSN, contact your Student Support Advisor.

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