Learn how to use AI in Marketing to Save Time and Grow Business

ONLINE MICRO-CREDENTIAL COURSE

AI in Marketing Course

Integrate AI to Streamline Tasks and Enhance Your Marketing Efforts

When implemented successfully, AI tools can save you an average of 5-10 hours per week on routine marketing tasks, giving you the freedom to focus on strategy and creative innovation. A study by Accenture found that AI technologies can automate up to 80% of repetitive tasks, resulting in time savings of approximately 20% for professionals across a variety of industries.

Reclaim your time and harness the power of AI through this practical, in-depth 7-week course. Familiarise yourself with industry-leading AI tools like ChatGPT, Claude AI, Microsoft Copilot, Google Gemini (and similar), while developing critical skills in prompt engineering, content creation, and data-driven decision-making. 

Start Date

5 February 2025

Delivery Mode

Online

NZQA-Approved

Approved

Course Length

7 weeks

Course Content

ai in marketing

By the end of the course, you’ll gain a clear understanding of AI technology and hands-on experience with current industry tools like ChatGPT, Midjourney, and Canva AI. You’ll learn how to effectively use these tools in your marketing work, plus earn an NZQA Level 5 accredited Certificate in AI Marketing Practice. You’ll use AI to: 

  • Create compelling text, video, and graphics while developing skills in writing effective prompts and critically assessing AI-generated work.
  • Integrate tools smoothly into your marketing workflow to support content creation, research, and design while keeping your brand’s unique voice.
  • Automate data analysis and performance measurements that allow you to make more well-informed campaign decisions. 
  • Predict customer behaviour to spot trends and keep your marketing strategy ahead of the competition.
  • Improve reporting and automate repetitive tasks, providing deeper insights into campaign results.
  • Understand the ethical side of AI in marketing, learning how to use tools responsibly and in line with current regulations and best practices.

Who is this AI in Marketing course for?

  • Digital Marketers wanting to improve their existing strategies with AI tools and automation, enabling them to create more efficient and data-driven campaigns while staying at the forefront of their industry.
  • Business Owners who want to gain a deeper understanding of AI and how to implement it as an effective part of a marketing strategy to drive business growth, improve customer engagement, and maximise ROI through efficient automated processes.
  • Marketing Professionals needing to upskill or adapt their knowledge to fit the new digital landscape through incorporating AI tools into their workflow – whether it’s for content creation, customer analysis, or campaign optimisation.
  • Entrepreneurs looking to maximise their marketing impact through leveraging AI technologies, allowing them to compete effectively in their market space.
  • Freelancers wanting to stand out from the crowd with an in-depth practical knowledge of AI marketing tools and techniques, improving their value to potential clients.
  • Team Leaders/Managers seeking to enhance their team’s productivity, creativity and results through the use of new marketing technology.
  • Students/New Graduates entering the marketing field or studying digital marketing, and want practical, hands-on experience with AI tools and develop a competitive edge in the job market.

Delivery Options

You can choose from two delivery options to fit your requirements:

Online

$1200

100% online in our virtual campus.  You’ll have 4 hours of classes per week (live and simulated classes) plus 6 hours of self-directed learning which includes time to work on your strategy.  This option is available for individual enrolments. 

We’re now accepting ZIP! Pay in 4 interest free payments over 6 weeks.

Group Training:

Price on Request

We offer group training (face to face and online/blended) to organisations

If you’re looking at training your team in this micro-credential then please contact our Course Advisors to find out more.

Lasma Zorgenberga

Lasma is a well-rounded marketer with over 10 years of experience leading successful digital campaigns for enterprises across New Zealand, Australia, USA, South East Asia, and Europe.  Lasma is currently a tutor at NZIE, where she focuses on delivering courses in Search Engine Marketing (SEM) and Data Analytics for the Level 7 Diploma in Digital Marketing. Additionally, she serves as the lead for developing Artificial Intelligence (AI) courses and e-learning resources. Before joining NZIE, Lasma gained extensive experience at Pure SEO, New Zealand’s most awarded search agency and the only one to achieve Google All-Star status in the country. Her time at Pure SEO, along with experience from other agencies and in house roles, has equipped her with a deep understanding of digital marketing strategies, which she now brings to her teaching at NZIE.

ONLINE MICRO-CREDENTIAL COURSE

Frequently Asked Questions

What are the benefits of taking an AI in Marketing course?

This practical course is designed to provide you with the skills to integrate AI technology into your digital marketing strategies. You will learn to develop content and measure its performance using AI tools, giving you a competitive edge in the fast-paced marketing landscape.
With a blend of AI and human intelligence, this course covers essential techniques in content creation and performance measurement.

What do I need to be able to take this AI in Marketing Course?
  • Laptop or desk computer (PC or Apple)    
  • Good internet connection    
  • Word processing and presentation programmes     
  • Access to a business to which you can apply learnings, strategies and interventions.    
Who meets the entry criteria for this AI in Marketing course?

To study this AI in Marketing course, you will need to meet the following requirements: 

1. Have the right to study in New Zealand. You may hold the following:

citizenship

residency/permanent residency

student visa

visitor visa* must have studying conditions

You can find more information on study visas and if you are eligible here: https://www.studywithnewzealand.govt.nz/en/how-to-apply/plan-your-study-experience/visas

2. Meet the English Language requirements:

3 years of secondary education in English from one of the following countries:

New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States; OR

Completed NZQA level 3 study, or equivalent, in any subject in English from one of the following countries: New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States; OR

IELTS score of 5.5 with no band below 5 OR an equivalent test.

You can also chat with our friendly Recruitment Advisor to learn more about your eligibility.

  1. Reside in New Zealand. This excludes those living in The Cook Islands, Tokelau and the Ross Ice Shelf or any other overseas country whilst studying.
How will this AI in Marketing course work for me?

This AI Marketing Practice short course is suitable for those ready to invest in their future and who are open-minded to an industry-driven course curriculum. You must be prepared to work hard and maximise your course experience with us here at NZIE.

In saying that, you will be supported and inspired by your tutor throughout the course. You will have regular check-ins regarding your progress and will be guided every step of the way.

 If you are still unsure, please call one of our course advisors: 0800 69 33 82.

What are the fees for this AI in Marketing course?

The fee is $1200 (including GST).    

Are there exams? How will I be assessed?
There are no exams.  Your assessment will be competency-based, and you’ll deliver a two-part presentation at the end of the 7-week course. 
Is this training programme NZQA accredited?

Yes, this programme leads to the award of the Certificate in AI Marketing Practice (Micro-Credential).

Learners who successfully complete the requirements of this programme will be awarded the Certificate in AI Marketing Practice and will be recorded on the Learner’s NZQA Record of Learning.

To be awarded the Certificate in AI Marketing Practice, you must complete all assessment requirements.

Why study with NZIE?

We’re proud to be New Zealand’s longest-running and largest Digital Marketing School. Our 100% online training courses are co-created with the Digital Marketing industry and taught by experts, so you’ll get the latest knowledge and trends.    

We’re a boutique school, so you’ll get the personal care and support to achieve your training goals.    

Plus, we’re 100% New Zealand-owned and operated and accredited with NZQA at Category 1 to give you confidence in our high standard of training.    

Ready to harness the power of AI in your marketing strategy?

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Entry Criteria:

To be admitted into NZ Certificate in English Language Level 4 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Applied Level 3 [3667] qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR B2 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizenship or permanent residency OR Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 3 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Level 2 qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR mid B1 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizen or resident; or have Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Fees 2020

Student loans available through Study Link. Check if you are eligible here. 

Fees-Free Study.  

You are only eligible for Fees-Free if you haven’t previously undertaken more than 60 credits (half a year of equivalent full-time tertiary education, 0.5 EFTS) at Level 3 or above on the NZQF – New Zealand Qualifications Framework.

To check if you meet the requirements, visit the New Zealand Government’s Fees-Free website and enter your National Student Number (NSN)

If you do not have an NSN, contact your Student Support Advisor.

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