Master the Art of Captivating Content Marketing.


Content Creation for Social Media  

Uncover ways to grab your follower’s attention.

NZIE’s Content Creation for Social Media course will guide you in content marketing for various social media platforms using accessible tools and easy-to-implement techniques. 

Once you’ve completed this course, you’ll graduate with an actionable understanding of Social Media Content Creation, with ideas that you can utilise in real-time. 

Learn to create engaging posts with our 100% online course. With flexible, self-paced modules, hands-on activities, and expert video tutorials, you’ll be equipped with practical skills and strategies to enhance your socials in real-time. 

Delivery Mode

100% online



Course Certificate




Course Content

content marketing course
  • Master Video Content Creation: This comprehensive course teaches everything you need to know about video content marketing: creating high-quality videos for social media, from camera techniques to editing and lighting. You will develop the skills to engage your audience and grow your brand. 
  • Eye-catching Images: Learn how to use photography and graphic design tools to produce stunning visuals that are consistent with your brand’s style and help achieve marketing goals. 
  • Free Tools for Content Enhancement: Get valuable insights into the latest tools and techniques for producing top-quality social media content. Discover the best free tools for video production, image editing and more. 
  • Different Types of Content for Each Platform: This course covers images, videos, text, and interactive content and provides tips on how to use each type effectively on different social media platforms
  • Hands-on Content Creation: The course is hands-on and interactive, with exercises to challenge you and help you develop your own style.
  • Social Media Scheduling Strategy: Learn how to develop a scheduling strategy to manage your content calendar and identify the best times to post to keep your audience engaged
  • Invaluable Skills for Your Social Media Presence: This course covers everything from creating a content strategy to measuring results and provides tips and advice on how to promote your personal brand or business on social media. 

Resources: Guided tutorials on Answer The Public, Canva, Shotcut, Admockups, Co-schedule headline analyser, Da Vinci Resolve plus access to free video, photo and music libraries.  

Who is this Content Creation course for?

  • Social media and content marketers without prior experience or looking to develop a strategy to expand their network. 
  • Influencers and content creators aiming to expand their customer base and boost revenue. 
  • Small to medium business owners seeking to leverage their company’s social media for growth.
  • Freelancers wanting to improve their content marketing and drive business success.
  • Marketing professionals seeking to enhance their knowledge and skills and acquire valuable credentials.
  • Aspiring students and graduates seeking content marketing skills to strengthen their resumes and boost employability.
  • Corporations looking to upskill teams in content creation and broaden marketing capabilities. 


The most affordable way to upskill in Digital Marketing


  • Designed to give you the specific skill you need now.
  • Gain access to the complete course in an instant.
  • Earn a qualification that can be shared directly to Linkedin.
  • No time limit: finish course at your own pace.
  • Valid for 12 months.

Stephen J Punter

Expert Social Media Marketing Tutor

Stephen J Punter has over 20 years experience in Design and Marketing, working on campaigns for some of the worlds largest brands. He has worked in various agencies, private companies and freelance. His specialties lie in retail point of sale, corporate and brand identity design and full campaign ideation, creation and rollout across both digital and print mediums, as well as corporate training, mentoring and tutoring. With a vast knowledge of print and digital design systems, and in-depth knowledge of design theory and principles, you are in good hands.


Frequently Asked Questions

What are the benefits of taking a Content Creation course?

Completing this Content Creation for Social Media course has numerous benefits for individuals and businesses alike.

By enrolling in our Content Creation course, you’ll learn how to create engaging and effective content for various social media platforms, which will help you reach your target audience and increase your online presence.  

You’ll also learn how to repurpose content, make use of free tools, and implement a scheduling strategy to make your social media management more efficient.  

Furthermore, by acquiring new skills and knowledge in content marketing, you’ll have a competitive edge in the job market or enhance your personal brand.  

Whether you’re a small business owner, marketer, influencer, or student, a content creation course is an investment in your future that will pay off in the long run. 

What do I need to be able to take this course?
  • Laptop or desktop computer (PC or Apple)   
  • Good internet connection   
  • Social Media accounts, or the ability to create them 
  • You will need to create a free account for the below websites:
  • Canva
  • Answer the Public
  • Shotcut
  • Davinci Resolve
  • Ad mock ups
  • Coschedule
Who meets the entry criteria for this programme?

There are no entry criteria for this course – anyone can take it! It’s recommended to anyone who has and passion and/or interest in Digital Marketing.  

It’s important to note the course is in English only. Subtitles are included and the speed is adjustable. However, we do not recommend the course to anyone with below intermediate level English.  

What are the fees for this course?

The fee is $240 (including GST).

How long do I have access to my course?

Your course will be accessible 12 months from the date of purchase.

How long does this course take?

Content Creation for Social Media Course length varies depending on your existing skillset and expertise. We estimate the course takes on average between 2 and 4 weeks to complete.

Are there exams? How will I be assessed?

There are no exams. You will, however, have the option to complete a short quiz at the end of each topic. This is designed to test your knowledge, but it does not matter if you pass or fail, and you can take the quiz as many times as you like. When you complete all modules in the course, you will receive a Content Creation for Social Media Course certificate.

What’s the difference between this course and your Diploma and Micro credentials in Digital Marketing?

This Content Creation for Social Media Course focuses on a specific skill and is done on your own time, at your own pace. Unlike our Diploma, NZQA-accredited-accredited at Level 7, this course is open to all levels of learning.

Our Diploma in Digital Marketing offers live classes and is a longer format. Expect to go in-depth into a wide range of disciplines of Digital Marketing. If you’re interested in our full-length Diploma then please talk to one of our friendly course advisors.

Our Micro-Credential courses are 7 weeks in length and offer a live class format with assessments at the end of each week. Each micro-credential covers just one topic, either SEO or Social Media Strategy, in-depth, with practical exercises and assessments.

Is this training programme NZQA accredited?

While OnDemand Courses are not NZQA-accredited, we do offer other Digital Marketing Courses that are. Check out our Diploma in Digital Marketing, SEO Micro-credential and Social Media Strategy Micro-credential.

Why study with NZIE?

We’re proud to be New Zealand’s longest-running and largest Digital Marketing School. Our 100% online training courses are co-created with the Digital Marketing industry and taught by experts so you’ll get the latest knowledge and trends.

Plus, we’re 100% New Zealand-owned and operated, and connected to industry all over the country.

Ready to Make Your Content Shine?

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Entry Criteria:

To be admitted into NZ Certificate in English Language Level 4 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Applied Level 3 [3667] qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR B2 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizenship or permanent residency OR Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 3 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Level 2 qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR mid B1 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizen or resident; or have Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Fees 2020

Student loans available through Study Link. Check if you are eligible here. 

Fees-Free Study.  

You are only eligible for Fees-Free if you haven’t previously undertaken more than 60 credits (half a year of equivalent full-time tertiary education, 0.5 EFTS) at Level 3 or above on the NZQF – New Zealand Qualifications Framework.

To check if you meet the requirements, visit the New Zealand Government’s Fees-Free website and enter your National Student Number (NSN)

If you do not have an NSN, contact your Student Support Advisor.

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