Learn everything you need to know about Email Marketing Automation

ONLINE MICRO-CREDENTIAL COURSE

Email Marketing Automation  Course

Leverage Email Automation to Improve your Marketing and Business Strategy

This comprehensive course equips you with a solid foundation in email marketing automation, covering everything from setting up your first email campaign to optimisation techniques. 

Through hands-on practice, you’ll develop industry-relevant skills, including building email sequences, segmenting your audience and designing their customer journey, as well as improving campaign performance through analysis.

This programme is designed for anyone looking to streamline their email marketing strategy and drive better engagement and conversions. As you progress, you’ll apply your learning directly to real-world scenarios. Take control of your email marketing strategy and enrol today! 

Start Date

30 April 2025

Delivery Mode

Online

NZQA-Approved

Approved

Course Length

7 weeks

Course Content

online email marketing course

By the end of this course, you should be comfortable with all aspects of email marketing automation, from list building to creating and optimising email sequences. You’ll be equipped to automate campaigns, increase customer engagement, and drive better ROI. Plus, you’ll walk away with an NZQA-accredited Certificate in Email Marketing Automation (Micro-credential). 

  • Analyse & Evaluate a New Zealand-based company’s existing email strategy or develop tailored recommendations for businesses not yet using email marketing automation. This could include the company you work for or your own business. 
  • Examine trends and strategies being used in your chosen business’s industry and conduct a competitor analysis to better understand market gaps and opportunities.  
  • Project performance against industry benchmarks. 
  • Set Goals & Plan Campaigns to help establish clear email marketing objectives that align with business goals. Define key performance indicators (KPIs) for success. 
  • Create & Design effective email templates and designs for various types of campaigns, from newsletters to promotional emails. 
  • Optimise & Automate Campaigns – learn how to set up email sequences, segment audiences, and apply optimisation techniques to increase open rates, click-through rates, and conversions. 

Who is this Email Marketing Automation Course for?

This course is designed for marketers who are looking to understand the role of automation, whether they’re new to the process or have some experience in email marketing and automation, and want to: 

  • Improve their strategic approach and refine their email strategy to boost customer engagement and ROI 
  • Optimise email automation for better results 
  • Deepen their understanding of automation’s role in their business’s marketing success 

Delivery Options

You can choose from two delivery options to fit your requirements:

Online

$980

100% online in our virtual campus.  You’ll have 4 hours of classes per week (live and simulated classes) plus 6 hours of self-directed learning which includes time to work on your strategy.  This option is available for individual enrolments. 

We’re now accepting ZIP! Pay in 4 interest free payments over 6 weeks.

Group Training:

Price on Request

We offer group training (face to face and online/blended) to organisations

If you’re looking at training your team in this micro-credential then please contact our Course Advisors to find out more.

Leonardo Falasca

Leo has been a tutor of various subjects for over 15 years and got deeply involved with digital marketing for the past 6 years, also teaching in both the Email Marketing and Digital Marketing Principles and Practice courses in the Digital Marketing Diploma at NZIE. Proud to have completed his Postgraduate Diploma in Applied Business at NZIE in 2019, he conducted research in Social Media Marketing training needs for SMEs and published his research in the International Journal of Advanced Science and Technology. He's super involved in content production and strategies for social media and email marketing, alongside customer journey design.

ONLINE MICRO-CREDENTIAL COURSE

Frequently Asked Questions

Which email platforms will I gain expertise in?

You will be working with email marketing platforms such as Hubspot to set up and optimise campaigns, segment audiences, and track performance.

Will I have hands-on experience?

Yes. You will get hands-on practice with popular email marketing platforms to create and manage targeted email campaigns.

How is the course structured and assessed? 

There are no exams. Your assessment will be portfolio-based, and you’ll develop this over the 7-week course. At the conclusion of the programme, you will deliver your project by simulating a pitch to the company you have chosen. This will be done either as a written report format or as a live presentation, and here you will compile the entire project into your assessment document. 

What do I need to be able to take this Email Marketing Automation Course?
  • Laptop or desk computer (PC or Apple)      
  • Good internet connection    
  • Word processing and presentation programmes     
  • Access to a business (real or virtual) to which you can apply learnings, strategies and interventions.      
Who meets the entry criteria for this Email Marketing Automation course? 

To study this Email Marketing Automation course, you will need to meet the following requirements:   

  1. Have the right to study in New Zealand. You may hold the following: Citizenship residency/permanent residency student visa, visitor visa* must have studying conditions You can find more information on study visas and if you are eligible here: https://www.studywithnewzealand.govt.nz/en/how-to-apply/plan-your-study-experience/visas
  2. Meet the English Language requirements: 

3 years of secondary education in English from one of the following countries: New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States; OR Completed NZQA level 3 study, or equivalent, in any subject in English from one of the following countries: New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States; OR IELTS score of 5.5 with no band below 5 OR an equivalent test. You can also chat with our friendly Recruitment Advisor to learn more about your eligibility. Reside in New Zealand. This excludes those living in The Cook Islands, Tokelau and the Ross Ice Shelf or any other overseas country whilst studying.  

How will this Email Marketing Automation course work for me? 

This Email Marketing Automation short course is suitable for those ready to invest in their future and who are open-minded to an industry-driven course curriculum. You must be prepared to work hard and maximise your course experience with us here at NZIE. In saying that, you will be supported and inspired by your tutor throughout the course. You will have regular check-ins regarding your progress and will be guided every step of the way. If you are still unsure, please call one of our course advisors: 0800 69 33 82.  

What are the fees for this Email Marketing Automation course? 

The fee is $980 (including GST).     

Is this training programme NZQA accredited? 

Yes, this programme leads to the award of the Certificate in Email Marketing Automation(Micro-Credential). Learners who successfully complete the requirements of this programme will be awarded the Certificate in Email Marketing Automation and will be recorded on the Learner’s NZQA Record of Learning. To be awarded the Certificate in Email Marketing Automation, you must complete all assessment requirements.  

Why study with NZIE? 

We’re proud to be New Zealand’s longest running and largest Digital Marketing School. Our 100% online training courses are co-created with the Digital Marketing industry and taught by experts, so you’ll get the latest knowledge and trends. We’re a boutique school, so you’ll get the personal care and support to achieve your training goals. Plus, we’re 100% New Zealand-owned and operated and accredited with NZQA at Category 1 to give you confidence in our high standard of training.      

Ready to Launch High-Impact Email Campaigns? 

Related Courses

Thanks for your interest in studying digital marketing with NZIE. Drop us your details, and we’ll be in touch soon!​

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Entry Criteria:

To be admitted into NZ Certificate in English Language Level 4 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Applied Level 3 [3667] qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR B2 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizenship or permanent residency OR Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 3 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Level 2 qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR mid B1 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizen or resident; or have Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Fees 2020

Student loans available through Study Link. Check if you are eligible here. 

Fees-Free Study.  

You are only eligible for Fees-Free if you haven’t previously undertaken more than 60 credits (half a year of equivalent full-time tertiary education, 0.5 EFTS) at Level 3 or above on the NZQF – New Zealand Qualifications Framework.

To check if you meet the requirements, visit the New Zealand Government’s Fees-Free website and enter your National Student Number (NSN)

If you do not have an NSN, contact your Student Support Advisor.

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