Which analytics tools will I gain experience in?
You’ll primarily work with Google Analytics 4 (GA4), with exposure to complementary tools for marketing data analysis.
Will I work with real marketing data?
Yes! If you don’t have access to a company’s analytics, we’ll provide a Google Analytics demo account for hands-on learning.
How is the course structured and assessed?
There are no exams. For your assessment you will develop a marketing analytics report over the 7-week course, demonstrating your ability to analyse data and provide strategic insights.
What do I need to take this course?
- A laptop or desktop computer (PC or Mac)
- A stable internet connection
- Access to Google Analytics 4 (GA4)
- Basic proficiency in spreadsheets and data visualisation tools
Who meets the entry criteria for this Marketing, Analytics and Reporting course?
To study this Marketing, Analytics and Reporting course, you will need to meet the following requirements:
- Have the right to study in New Zealand. You may hold the following: Citizenship residency/permanent residency student visa, visitor visa* must have studying conditions You can find more information on study visas and if you are eligible here: https://www.studywithnewzealand.govt.nz/en/how-to-apply/plan-your-study-experience/visas
- Meet the English Language requirements:
3 years of secondary education in English from one of the following countries: New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States; OR Completed NZQA level 3 study, or equivalent, in any subject in English from one of the following countries: New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States; OR IELTS score of 5.5 with no band below 5 OR an equivalent test. You can also chat with our friendly Recruitment Advisor to learn more about your eligibility. Reside in New Zealand. This excludes those living in The Cook Islands, Tokelau and the Ross Ice Shelf or any other overseas country whilst studying.
How will this Marketing, Analytics and Reporting course work for me?
This Marketing, Analytics and Reporting short course is suitable for those ready to invest in their future and who are open-minded to an industry-driven course curriculum. You must be prepared to work hard and maximise your course experience with us here at NZIE. In saying that, you will be supported and inspired by your tutor throughout the course. You will have regular check-ins regarding your progress and will be guided every step of the way. If you are still unsure, please call one of our course advisors: 0800 69 33 82.
What are the fees for this Marketing, Analytics and Reporting course?
The fee is $980 (including GST).
Is this training programme NZQA accredited?
Yes, this programme leads to the award of the Certificate in Marketing, Analytics and Reporting (Micro-Credential). Learners who successfully complete the requirements of this programme will be awarded the Certificate in Marketing, Analytics and Reporting (micro-credential) and will be recorded on the Learner’s NZQA Record of Learning. To be awarded the Certificate in Paid Search Advertising, you must complete all assessment requirements.
Why study with NZIE?
We’re proud to be New Zealand’s longest–running and largest Digital Marketing School. Our 100% online training courses are co-created with the Digital Marketing industry and taught by experts, so you’ll get the latest knowledge and trends. We’re a boutique school, so you’ll get the personal care and support to achieve your training goals. Plus, we’re 100% New Zealand-owned and operated and accredited with NZQA at Category 1 to give you confidence in our high standard of training.
