Which advertising platforms will I gain expertise in?
You will be working primarily with Google Ads (including partner sites & Ad extensions) & Keyword Planner, Bing, YouTube Ads and similar.
Will I have hands-on experience running live ad campaigns?
Yes. You will get hands-on practice with platforms like Google Ads (and similar) to learn how to create targeted ad campaigns, ad creatives, select keywords, manage bidding strategies, and track performance.
How is the course structured and assessed?
There are no exams. Your assessment will be a paid search proposal that you will develop over the 7 week course tailored to your marketing objectives. At the conclusion of the programme, you will have developed a paid search advertising proposal tailored to your marketing objectives.
What do I need to be able to take this Paid Search Advertising Course?
- Laptop or desk computer (PC or Apple)
- Good internet connection
- Word processing and presentation programmes
- Access to a business (real or virtual) to which you can apply learnings, strategies and interventions.
- Google Account
Who meets the entry criteria for this Paid Search Advertising course?
To study this Paid Search Advertising course, you will need to meet the following requirements:
- Have the right to study in New Zealand. You may hold the following: Citizenship residency/permanent residency student visa, visitor visa* must have studying conditions You can find more information on study visas and if you are eligible here: https://www.studywithnewzealand.govt.nz/en/how-to-apply/plan-your-study-experience/visas
- Meet the English Language requirements:
3 years of secondary education in English from one of the following countries: New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States; OR Completed NZQA level 3 study, or equivalent, in any subject in English from one of the following countries: New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States; OR IELTS score of 5.5 with no band below 5 OR an equivalent test. You can also chat with our friendly Recruitment Advisor to learn more about your eligibility. Reside in New Zealand. This excludes those living in The Cook Islands, Tokelau and the Ross Ice Shelf or any other overseas country whilst studying.
How will this Paid Search Advertising course work for me?
This Paid Search Advertising short course is suitable for those ready to invest in their future and who are open-minded to an industry-driven course curriculum. You must be prepared to work hard and maximise your course experience with us here at NZIE. In saying that, you will be supported and inspired by your tutor throughout the course. You will have regular check-ins regarding your progress and will be guided every step of the way. If you are still unsure, please call one of our course advisors: 0800 69 33 82.
What are the fees for this Paid Search Advertising course?
The fee is $980 (including GST).
Is this training programme NZQA accredited?
Yes, this programme leads to the award of the Certificate in Paid Search Advertising (Micro-Credential). Learners who successfully complete the requirements of this programme will be awarded the Certificate in Paid Search Advertising and will be recorded on the Learner’s NZQA Record of Learning. To be awarded the Certificate in Paid Search Advertising, you must complete all assessment requirements.
Why study with NZIE?
We’re proud to be New Zealand’s longest-running and largest Digital Marketing School. Our 100% online training courses are co-created with the Digital Marketing industry and taught by experts, so you’ll get the latest knowledge and trends. We’re a boutique school, so you’ll get the personal care and support to achieve your training goals. Plus, we’re 100% New Zealand-owned and operated and accredited with NZQA at Category 1 to give you confidence in our high standard of training.
