Add SEO Strategy to your skill set in just 7 weeks.

ONLINE COURSE

SEO Course

Master SEO skills and walk away with an extensive 12-month optimisation strategy.

NZIE’s professional courses are designed for busy people who want to add to their digital marketing skill set. Once you’ve completed our SEO Course, you’ll graduate with an extensive 12-month implementation strategy that you can use straight away.

You will learn how to plan and create a SEO strategy for either your current or future employer, client, or your very own business from holistic SEO Audit to Optimisation Plan. 

SEO Course is delivered online in the evenings to better fit around your life. It is value-packed with live classes and tutorial-style videos that are easy to follow and learn from.   

SEO course

15th June 2022

Online

YES

7 weeks

Course Content

SEO Course at NZIE

Learn about:

  • Google Algorithms/Mental Models/Website architecture
  • On page SEO, Silo Structuring & Content Gaps
  • Inbound links and off page SEO
  • Schema & product schema tags

Explore SEO tools including conducting a holistic website audit 

Learn Keyword Marketing and develop an organic keyword portfolio for a website to address a specific marketing objective 

Study metadata and the understanding of multiple data sources to make informed decisions 

Complete meta data optimisation project and backlink detox

Learn about ethical elements involved with SEO and apply ethical principles to the search engine optimisation design process 

Learn how SEO strategy effects a website’s Google ranking 

Implement an extensive 12-month implementation strategy aligned with business objectives 

Who is this SEO Course for?

  • Small-medium business owners who want to learn and take control of their SEO strategy.  
  • NGOs and Charities, who want to gain more exposure on web rankings, increase fundraising efforts and recruit potential volunteers, and even drive social change 
  • Corporates looking to upskill individuals or teams in SEO marketing professionals looking to increase their knowledge and skill level and gain a credential in this space 
  • Influencers or bloggers who want to create a more structured approach to their SEO strategy to grow their audience and increase revenue opportunities 
  • Freelancers wanting a better understanding of the drivers behind successful SEO campaigns 
  • Ambitious high school leavers, university students and recent graduates, looking for hand-on skill to increase your employability  

Delivery Options

You can choose from two delivery options to fit your requirements:

Online

$1450

100% online in our virtual campus.  You’ll have 4 hours of classes per week (live and simulated classes) plus 6 hours of self-directed learning which includes time to work on your strategy.  This option is available for individual enrolments. 

We’re now accepting Genoapay! Pay with weekly payments over 10 weeks! 

Group Training:

Price on Request

We offer group training (face to face and online/blended) to organisations

If your looking at training your team in this micro-credential then please contact our Course Advisors to find out more.

Your Tutor-Led Expert

Lasma Zorgenberga

Lasma is a well-rounded marketer with over 7 years of experience leading successful digital campaigns for enterprises across New Zealand, Australia, Indonesia, and Europe.  Currently, Lasma works as a senior technical account manager at Pure SEO — New Zealand’s most awarded and leading Search agency, and the only agency to receive Google All-Star status in New Zealand. Lasma has joined NZIE to lead our SEO and SEM course for eager marketers who want a deep dive into Search Engine Optimisation and Marketing, and the future of the digital space. She specialises in taking complex digital challenges and distilling them into holistic strategies that improve ROI and digital presence in Search, for both local and international businesses.

ONLINE COURSE

Frequently Asked Questions

What are the benefits of taking a Search Engine Optimisation Course?

Developed to meet the latest industry demands, this Search Engine Optimisation course is designed for those looking to get into adding SEO to their Digital Marketing skill-set 

 We’ll break SEO down so it’s easy to understand and manage so you can start driving organic traffic to your website. 

 You’ll finish with a comprehensive knowledge base, a certification to add to your resume, and new pieces to add to your online portfolio to showcase your new skills. 

What do I need to be able to take this course? Are any of the tools provided?
  • Laptop or desk computer (PC or Apple)  
  • Good internet connection  
  • Word processing and presentation programmes   
  • Free Google account such a Gmail  
  • Access to a business, (real or virtual) to which to apply learnings, strategies and interventions.  
Who meets the entry criteria for this programme?

Be employed or seeking employment in small to medium businesses or organisation.  You’ll need to meet the following English Language requirements:  

  • Successfully completed 3 years secondary education in English from one of the following countries: New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States; OR  
  • Successfully completed an NZQA level 3 study, or equivalent, in any subject in English from one of the following countries: New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States; OR  
  • Successfully attained an IELTS score of 5.5 with no band below 5 OR an equivalent test.  
How can I be sure this will work for me?

This short course is suitable for those who are ready to invest into their future and are open minded to an industry-driven course curriculum. All members need to be ready to work hard and make the most out of their course experience with us here at NZIE. 

In saying that, every student will be supported by their tutor and client success team throughout their course.. They’ll check your progress and help guide you to the right people for further help. 

If you are still unsure feel free to give one of our course advisors a call: 0800 69 33 82 

What are the fees for this course?

The fee is $1450 (including GST).  

Are there exams? How will I be assessed?

There are no exams.  Your assessment will be portfolio-based and you’ll develop this over the 7 week course.  At the conclusion of the programme, you will have developed a completed a seo strategy ready to implement.  

Is this training programme NZQA accredited?

Yes, This programme leads to the award of the Certificate in Search Engine Optimisation (Micro Credential). 

Learners who successfully complete the requirements of this programme will be awarded the Certificate in Search Engine Optimisation (Micro Credential) and will be recorded on the Learner’s NZQA Record of Learning.   

To be awarded the Certificate in Search Engine Optimisation, learners must complete all assessment requirements.  

What’s the difference between this course and your Diploma in Digital Marketing?

This seo course focuses on a specific skill. In this case, developing a Search Engine Optomisation  Strategy. Our Diploma in Digital Marketing is a longer format and goes more in-depth into disciplines of Digital Marketing. If you’re interested in our full-length Diploma then please talk to one of our friendly course advisors.  

Why study with NZIE?

We’re proud to be New Zealand’s longest running and largest Digital Marketing School. Our 100% online training courses are co-created with the Digital Marketing industry and taught by experts so you’ll get the latest knowledge and trends 

We’re a boutique school so this means you’ll get the personal care and support to achieve your training goals.  

Plus, we’re 100% New Zealand-owned and operated and accredited with NZQA to give you the confidence in our standard of training.  

Ready to get your certified SEO course underway?

Related Courses

Get in touch

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 4 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Applied Level 3 [3667] qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR B2 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizenship or permanent residency OR Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 3 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Level 2 qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR mid B1 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizen or resident; or have Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Fees 2020

Student loans available through Study Link. Check if you are eligible here. 

Fees-Free Study.  

You are only eligible for Fees-Free if you haven’t previously undertaken more than 60 credits (half a year of equivalent full-time tertiary education, 0.5 EFTS) at Level 3 or above on the NZQF – New Zealand Qualifications Framework.

To check if you meet the requirements, visit the New Zealand Government’s Fees-Free website and enter your National Student Number (NSN)

If you do not have an NSN, contact your Student Support Advisor.

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