Develop your own social media strategy in just 7 weeks

ONLINE MICRO-CREDENTIAL COURSE

Social Media Strategy Course

Learn how to develop and implement a social media marketing strategy in 7 weeks

NZIE’s professional short courses are designed for busy people who want to add to their digital marketing skill set. Once you’ve completed our Micro-credential, you’ll graduate with an actionable social media strategy plan that you can use straight away.    

Expand your marketing knowledge and skill-set with our Social Media Marketing course. You will learn how to plan and create a social media marketing strategy for either your current or future employer, client, or your very own business.  

NZIE’s Social Media Marketing Course is delivered online in the evenings to better fit around your life. It is value-packed with live classes and tutorial-style videos that are easy to follow and learn from.  

12th May 2021

Online

YES

7 weeks

Course Content

This course will teach you how to use social media channels to create, manage, and engage strategically with potential and existing business opportunities. In addition, you will also learn how to convert them into realised business outcomes.   

Learn about paid and organic posting, social media etiquette, scheduling and strategic time planning and audience demographic profiling.  

Undertake a gap analysis of current social media marketing activity and trends against potential growth, competitors and product demand.  

Learn social media fundamentals and strategy planning for a variety of channels including Facebook, Instagram, LinkedIn and Pinterest.   

Learn how to A/B split test and measure the effectiveness of your marketing campaigns.  

 

Map out the goals for a business of your choice. Identify the gaps in their current marketing to form the foundation of your social media strategy.
 

Create a social media strategy that integrates a business’s existing marketing activity and forecasted business growth.   

Build a social media marketing presence. We’ll look at who your ideal target audience is and what social media platform is the best to reach them online.

Develop a clear plan to interact and engage with an organisation’s target market customers on social media.

 

Let’s Get Strategic

This course is intended for people who want to learn how to create and develop a social media strategy. By the end of this course, you’ll be able to develop a clear plan to interact and engage with an organisation’s target market customers on social media.

Master a Skill

You’ll graduate with an actionable social media strategy plan that you can use straight away.

Gain Certification

Once you’ve completed our Micro-credential, you’ll earn a Certificate in Social Media Marketing Strategy (Micro-credential) Level 5 that you can share with your professional network including LinkedIn. If you’re job hunting then you can share this credential with prospective employers by adding the certificate to your CV.

Who is this Social Media Marketing Course for?

  • Small-medium business owners looking to increase engagement with their target market 
  • NGOs and Charities, who want to gain exposure, increase fundraising efforts and recruit potential volunteers, and even drive social change 
  • Corporates looking to upskill individuals or teams in social media marketing 
  • Marketing professionals looking to increase their knowledge and skill level and gain a credential in this space 
  • Influencers or bloggers who want to create a more structured approach to their strategy to grow their audience and increase revenue opportunities 
  • Freelancers wanting a better understanding of the drivers behind successful social media campaigns 
  • Ambitious high school leavers, university students and recent graduates, looking for hand-on skill to increase your employability  

Delivery Options

You can choose from two delivery options to fit your requirements:

Online

$950

100% online in our virtual campus.  You’ll have 4 hours of classes per week (live and simulated classes) plus 6 hours of self-directed learning which includes time to work on your strategy.  This option is available for individual enrolments. 

We’re now accepting Genoapay! Pay with weekly payments over 10 weeks! 

Group Training:

Price on Request

We offer group training (face to face and online/blended) to organisations

If your looking at training your team in this micro-credential then please contact our Course Advisors to find out more.

Your Tutor-Led Expert

Stephen J Punter

Expert Social Media Marketing Tutor

Stephen J Punter has over 20 years experience in Design and Marketing, working on campaigns for some of the worlds largest brands. He has worked in various agencies, private companies and freelance. His specialties lie in retail point of sale, corporate and brand identity design and full campaign ideation, creation and rollout across both digital and print mediums, as well as corporate training, mentoring and tutoring. With a vast knowledge of print and digital design systems, and in-depth knowledge of design theory and principles, you are in good hands. You can see some of his work at www.stephenpunter.co.nz

ONLINE MICRO-CREDENTIAL COURSE

Frequently Asked Questions

What are the benefits of taking a Social Media Marketing course?

With so many different social media platforms popping up these days, it has become increasingly difficult to effectively keep up with them all. Each platform attracts its own demographic audience and functions in different ways. In this course you will have a clear understanding of which platforms you and your organisation will benefit from the most, how to cater to the best practices of these social media platforms and how to implement strategies that meet your overarching goals. 

 Developed to meet the latest industry demands, this Social Media Marketing course is an excellent starting point for those looking to get into the Social Media space and or Marketing and Advertising industry. Or for those individuals who want to learn how better to advertise their business through different social media platforms and or create successful email marketing and social media marketing plans and campaigns for their business. It is also an excellent place for those marketers who are looking to advance their career within digital marketing by broadening their technical skill-set. 

What do I need to be able to take this course? Are any of the tools provided?
  • Laptop or desk computer (PC or Apple)  
  • Good internet connection  
  • Word processing and presentation programmes   
  • Social media accounts for at least Facebook, Instagram, Pinterest * optional   
  • Access to a business, (real or virtual) to which to apply learnings, strategies and interventions.  
Who meets the entry criteria for this programme?

Be employed or seeking employment in small to medium businesses or organisation.  You’ll need to meet the following English Language requirements:  

  • Successfully completed 3 years secondary education in English from one of the following countries: New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States; OR  
  • Successfully completed an NZQA level 3 study, or equivalent, in any subject in English from one of the following countries: New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States; OR  
  • Successfully attained an IELTS score of 5.5 with no band below 5 OR an equivalent test.  
How can I be sure this will work for me?

This short course is suitable for those who are ready to invest into their future and are open minded to an industry-driven course curriculum. All members need to be ready to work hard and make the most out of their course experience with us here at NZIE. 

 In saying that, every student will be supported by their tutor and the client success team throughout their course.. They’ll check your progress and help guide you to the right people for further help. 

 If you are still unsure feel free to give one of our course advisors a call: 0800 69 33 82 

What are the fees for this course?

The fee is $950 (including GST).  

Are there exams? How will I be assessed?

There are no exams.  Your assessment will be portfolio-based and you’ll develop this over the 7 week course.  At the conclusion of the programme, you will have developed a completed social media marketing strategy to address the identified industry issue. 

Is this training programme NZQA accredited?

Yes, this programme leads to the award of the Certificate in Social Media Marketing Strategy (Micro-Credential).  

Learners who successfully complete the requirements of this programme will be awarded the Certificate in Social Media Marketing Strategy and will be recorded on the Learner’s NZQA Record of Learning.   

To be awarded the Certificate in Social Media Marketing Strategy, learners must complete all assessment requirements.  

What’s the difference between this course and your Diploma in Digital Marketing?

This course focuses on a specific skill. In this case, developing a Social Media Strategy. Our Diploma in Digital Marketing is a longer format and goes more in-depth into disciplines of Digital Marketing. If you’re interested in our full-length Diploma then please talk to one of our friendly course advisors.  

Why study with NZIE?

We’re proud to be New Zealand’s longest running and largest Digital Marketing School. Our 100% online training courses are co-created with the Digital Marketing industry and taught by experts so you’ll get the latest knowledge and trends.  

We’re a boutique school so this means you’ll get the personal care and support to achieve your training goals.  

Plus, we’re 100% New Zealand-owned and operated and accredited with NZQA to give you the confidence in our standard of training.  

Ready to get your certified social media course underway?

Related Courses

Get in touch

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 4 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Applied Level 3 [3667] qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR B2 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizenship or permanent residency OR Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment; OR Have a student visa.

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 3 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Level 2 qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR mid B1 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizen or resident; or have Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment; or have a student visa.

Fees 2020

Student loans available through Study Link. Check if you are eligible here. 

Fees-Free Study.  

You are only eligible for Fees-Free if you haven’t previously undertaken more than 60 credits (half a year of equivalent full-time tertiary education, 0.5 EFTS) at Level 3 or above on the NZQF – New Zealand Qualifications Framework.

To check if you meet the requirements, visit the New Zealand Government’s Fees-Free website and enter your National Student Number (NSN)

If you do not have an NSN, contact your Student Support Advisor.

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