Nicola Yates brings over 20 years of global digital marketing experience to her role as a Digital Paid Ads Tutor. Having worked across the UK, Australia, Hong Kong, and New Zealand, Nicola has helped some of the world’s leading brands leverage digital strategies to drive business growth. Nicola’s expertise covers all aspects of paid media strategy, programmatic advertising, search and social marketing, and analytics. She has worked across agency and client-side and is passionate about helping businesses and the next generation of digital marketers navigate the ever-evolving digital landscape to develop strategic, results-driven paid media campaigns. Beyond her technical expertise, Nicola is passionate about mentorship and education, with a track record of leading teams, coaching emerging talent, and driving digital maturity within organisations. As a tutor, she brings a hands-on, practical approach to learning, helping students navigate the complexities of the digital advertising landscape with confidence.
