NZIE News

How to start your career in Digital Marketing

by Nasreen Shaikh | 8 Feb 2018

With Digital Marketing being one of those most fastest growing industry’s, comes with it the growing need for skilled digital marketers. Whether you’re looking to enter a new career path, or are currently a business owner and want to know how to promote yourself through digital marketing, here are a few things that are guaranteed to help you start your career in Digital Marketing.

1. Be clear in your vision

There are so many different aspects to Digital Marketing, so its more helpful to be clear with the area you prefer to specialise in. Do some research and figure out what interests you the most. Social Media Marketing, Google Adwords, or Search Engine Optimisation? The list is endless.

2. Join a Digital Marketing Institute

Getting an education in Digital Marketing is one of the most powerful tips I can offer you. Speaking from experience, choosing to study the Digital Marketing Diploma at NZIE was one of the best decisions I’ve made. Its a great way to build your practical knowledge, and get the chance to network with other like-minded people.

3. Get your certifications

Certifications boost your employability by ten-fold, look into getting a Google Adwords, and Googe Analytics certification. Trust me, employers will love the fact that you’ll be Google certified!

google adwords certificationgoogle analytics certification

4. Social networks should be your best friend

If you want to be successful in your Digital Marketing career, you might want to crawl out from under that rock and get social – on the likes of Facebook, Twitter, Instagram etc. Treat yourself like your first client, learn the ropes on each platform and then market yourself. If you have a niche interest, like photography, travel or food, showcase it!

5. Keep an eye on industry patterns and trends

To be a Digital Marketing whizz, its a good idea to be educated in upcoming trends and changes in the industry. Knowing about the industry makes you that much more employable.

Like email marketing trends for example:

6. Try blogging

Get a feel for blog writing. You can start writing your own blog, or writing for someone else. It could be about anything! Travel? The Digital Marketing Industry? Or even one of your hobbies.

7. Join industry groups & communities on Facebook & LinkedIn

Being an active member of a group on either Facebook or Linked helps you voice your opinion, as well as expand your knowledge. You can also grow your network, which could end up in future job offers.

8. Figure out what your strengths are

It useful to know which aspects of Digital Marketing you’re best at. Once you know what you’re good at, market those qualities!

Trying to get your foot in the door may sound a little scary at first, but try implementing these tips to help ease you into the industry. There are growing opportunities out there for skilled Digital Marketers, its just a matter of finding the right one for you. When starting your career in Digital Marketing, it’s helpful to remember – success doesn’t come to you, you go to it!

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To be admitted into NZ Certificate in English Language Level 4 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Applied Level 3 [3667] qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR B2 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizenship or permanent residency OR Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 3 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Level 2 qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR mid B1 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizen or resident; or have Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

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