Meet Hailey, a fantastic example of how the right digital marketing course can turn someone from a novice to a confident professional.
Hailey was looking to expand her knowledge and support the growth of her business online, but she felt lost about where to begin and what steps were necessary to help her company succeed. After struggling to create and optimise Facebook ads effectively, she found NZIE’s Digital Marketing Diploma.
“When I tried to use Facebook ads and all of the online advertisement tools, I just had no idea where to start!”
Trusting in Her Tutors’ Expertise
Recognising her need for structured guidance and professional training, Hailey enroled in the Diploma, aspiring to gain comprehensive insights and understanding of digital marketing and its diverse skill set. She opted to study full-time and completed the course in one year. While she did find it challenging at times, her love for the content and unwavering support from her tutors helped her finish her assignments and graduate at the end of it all.
“I was learning full-time and it was quite intense but I really enjoyed it. The teachers are experts, they know what they’re doing.”
Clearing Away The Confusion
Throughout the course, Hailey found herself completely engaged, exploring everything from email marketing to social media marketing, SEO and SEM, data analytics, and digital design – and heaps more! She particularly enjoyed learning to design her own website and found the Social Media paper incredibly valuable. The course helped her understand target audiences, identify appropriate channels and platforms for different messages, and develop strategies to achieve her business and campaign objectives.
“Before studying for the Digital Marketing course, I didn’t know which days to post, where to post, what topics to choose. I didn’t know how to increase my social following. I had no idea! The course gave me the full picture, the order in which to do things, what audiences suit which platforms and how to cater to them in different ways. It was a really good course.”
High Praise for the Course
After completing her year of full-time study and graduating with an NZQA-recognised qualification, Hailey is an enthusiastic advocate for the Digital Marketing Diploma. She sincerely recommends the course to anyone looking to enter digital marketing or improve their skills to benefit their business or workplace.
“When I see my friends or I run into colleagues, I tell them ‘oh this course is amazing! If you want to change careers – take this course! If you want to upskill in your profession – take this course!”
Digital Marketing can be unnerving if you’re not familiar with its ins and outs. We know this better than anyone, so let us help guide you through it and out the other side to a successful career! Enrol in our Digital Marketing Diploma today!
