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COURSES

Diploma in Digital Marketing Level 7

There’s a massive shortage of Digital Marketing specialists in NZ. Help us change that.

Today’s marketing world is more digital than ever and there has never been a more important time to connect with businesses and people.

NZIE offers the first and most comprehensive Diploma in Digital Marketing programme where you’ll practice and build the skills you need to succeed in any Digital Marketing capacity.

We designed our Diploma in Digital Marketing with the help of industry experts to help you build skills that are relevant and needed in the industry right now. Course covers Content and Social Media Marketing, SEO, SEM and Data Analysis, Digital Design, Websites and eCommerce and more.

Apply for this course

  • LEVEL

7

  • COURSE CREDITS

120

  • DURATION

1 Year full time
2 Years part time

  • EMPLOYMENT RATE

96%

Course Highlights

In the Digital Marketing Diploma, you’ll learn from the best marketing practitioners in New Zealand. So that when you graduate, you will have gained all the skills needed to build a career in Digital Marketing industry or further develop your existing role within your company.

Watch Hamish Bourke on how the NZIE Diploma in Digital Marketing helped him to achieve his goals:

Why should you join Diploma in Digital Marketing?

  • Learn ways to optimise websites and social media platforms
  • Explore new strategies and techniques for improving digital media activity
  • Develop a deep understanding of online and digital trends
  • Increase your online and digital presence
  • Understand digital marketing effects and outcomes
  • Identify online media marketing opportunities
  • Develop measurement plans for your company
  • Learn how to determine business and digital marketing goals
  • Create your own online ads with design tools
  • Learn how to utilise digital marketing concepts, approaches and market planning
  • Build and implement effective digital marketing strategies
  • Analyse report data such as search engines, advertising, email and mobile marketing and eCommerce

Career Pathways

Digital Marketing is a career that can work around your family and other commitments.

Contract from home, start your own online business or work for one of the many progressive digital marketing companies who offer flexible hours.

  • Digital Marketing Coordinator/Specialist
  • Content Creator
  • Content Specialist
  • Social Media Marketing Coordinator
  • Digital Content Manager
  • Content Marketing Coordinator
  • Content and Delivery Executive
  • Content Producer
  • Digital Performance Marketing Specialist
  • Search Engine Optimization Specialist
  • Email Marketing Specialist

Course Content

2020 Start Dates: 17 February, 4 May, 20 July, 5 October

Digital Marketing Principles and Practice
Content Marketing and Media
Digital Designs Principles
Websites and eCommerce
Mobile Marketing
Social Media Marketing and Email
Search Engine Marketing
Data Analysis and Reporting

See the full course content

Domestic Fees

$8,056

Student loan available through Study Link. Check if you are eligible here.

Why NZIE?

  • A fully practical and interactive learning experience
  • Tuition by experienced industry experts
  • Career assistance through our Student Services
  • Part-time study options for domestic students
  • NZ work rights for international students
  • Approved and Accredited by NZQA and TEC

Key information for students

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NZIE is accredited and approved by:

NZQA

New Zealand Qualification Authority (NZQA)

This is a government department that sets the standards for courses and quality. https://www.nzqa.govt.nz/. NZIE is a Category 2 Provider. You can find the last EER report here.

Tertiary Education Commission

Tertiary Education Commission (TEC)

This government department funds institutes to accept local domestic students. This means that New Zealanders can study at NZIE and also access the Student Loan and Allowance scheme to support them through their studies. https://www.tec.govt.nz/

Call 0800 69 33 82

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Takapuna Campus

62 Anzac Street
Auckland
New Zealand
Ph: 0800 69 33 82

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Entry Criteria (Diploma of Applied Business)

Domestic and international students must have completed:

NZQF level 5, or
a 3-year Diploma, or
a Degree,

in a field related to the applicant’s chosen major for the Advanced Management, International Marketing, and Hospitality Management majors; in an engineering discipline for the Engineering Management major; or in a health care-related discipline for the Healthcare Management major.

In lieu of a formal qualification, applicants may apply if they have at least three years suitable work experience. Under this criteria it is expected the work experience be directly related to the field the applicant wishes to major. The suitability of the applicant will be assessed and decided by the NZIE Academic Board.

Applicants for whom English is not their first language are required to have an IELTS academic score of 6.0 with no band score lower than 5.5, or TOEFL (pBT) score of 550 (with an essay score of 5 TWE), or TOEFL (iBT) score of 60 (with writing score of 18), or Cambridge English Examinations FCE, or FCE for schools, or CAE, or CPE with a score of 169. No less than 162 in each skill, or NZCEL Level 4, with the academic endorsement, or Pearson Test of English (Academic) with an Academic score of 50, or City & Guilds IESOL, B2 communicator or with a score of 66. Results must come from one test conducted in the last 2 years.

Course Content

CREDITS 14
    |    LEVEL 7

Digital Marketing Principles and Practice

This course introduces students to the concepts and theories that underpin digital marketing approaches and their context within conventional marketing. It lays the foundation for understanding how to drive ROI-based digital marketing activities in order to achieve business objectives and goals.

CREDITS 15
    |    LEVEL 7

Content Marketing and Media

This course examines the importance of content marketing & media and analyses how to leverage digital content strategically to achieve organisational/campaign objectives. It provides students with the knowledge and skills to track and interpret online consumer behaviour and to develop appropriate content marketing campaigns based on ROI principles.

CREDITS 15
    |    LEVEL 7

Digital Design Principles

The aim of this course is to provide students with practical learning towards the development of online media using digital design principles and the application of media in the digital space. You will learn to use tools such as Adobe Photoshop, Adobe Illustrator, Adobe XD, Adobe Premier Pro and Canva. Developing a brand include logos, google display ads and social media videos.

CREDITS 15
    |    LEVEL 7

Websites and eCommerce

This course integrates knowledge and understanding of websites and eCommerce fundamentals. It further examines security, legal and ethical issues, and technology that underpins eCommerce, and advances practical skills in designing a technology solution for an eCommerce application. You will learn HTML to build a simple landing page. Then you will use WordPress to build an eCommerce live website as part of this course.

CREDITS 15
    |    LEVEL 7

Mobile Marketing

This course examines how mobile marketing fits into a brand’s overall strategy. Also, it covers current trends, laws and ethics from national and global perspectives, mobile advertising, and principles of developing an automated mobile marketing campaign. This course also looks at the future of Digital Marketing and the effect that this could have on your marketing strategy.

CREDITS 15
    |    LEVEL 7

Social Media Marketing and Email

This course examines the relevance of social media & email marketing in communications, digital communications landscape, and provides tactical knowledge and skills to create, manage, and deliver social media & email strategies to achieve business/campaign outcomes using tools such a Mail Chimp, Hootsuite and Facebook Business Manager. You will complete some Hubspot certificates as part of this course.

CREDITS 15
    |    LEVEL 7

Search Engine Marketing

The aim of this course is to gain a comprehensive understanding of the search engine business model with tools and techniques for lead generation and ROI. As part of this course, you will become certified in Google Ads at the foundation and advanced level.

CREDITS 15
    |    LEVEL 7

Data Analysis and Reporting

This course offers practical insights into the basics of Web Analytics and Measurement in order to help discover the digital insights hidden in web data and how these insights can be used to improve consumers’ online experience and achieve organisational objectives. As part of this course, you will become certified in Google Analytics at the foundation and advanced level.

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