New Zealand Institute of Education is committed to growing the capability of New Zealand businesses. And we see digital marketing as one of the most powerful tools to drive that growth. Our goal is to develop capable digital marketers who can help any business harness the digital advantage. Our personal approach means the student will be fully equipped with the skills and confidence to help business grow.

In the Digital Marketing Diploma, you’ll learn from the best marketing practitioners in New Zealand. So that when you graduate, you will have gained all the skills needed to build a career in Digital Marketing industry or further develop your existing role within your company.

• The program has been co-created with digital marketing specialists, so you’ll earn a recognised industry qualification.
• The program is taught by industry practitioners. This means that the course content you’ll learn is current and relevant to what is happening now and in the future.
• You’ll be able to design, implement, and execute a digital marketing strategy on a range of platforms including Google, Facebook, Instagram, and the Adobe Creative Suite.
• You’ll be able to develop online advertisements which will save a company time and money.
• You’ll earn New Zealand’s first and only NZQA (New Zealand Qualifications Authority) Approved and Accredited Qualification in Digital Marketing.

• Learn ways to optimise websites and social media platforms
• Explore new strategies and techniques for improving digital media activity
• Develop a deep understanding of online and digital trends
• Increase your online and digital presence
• Understand digital marketing effects and outcomes
• Identify online media marketing opportunities
• Develop measurement plans for your company
• Learn how to determine business and digital marketing goals
• Create your own online ads with design tools
• Learn how to utilise digital marketing concepts, approaches and market planning
• Build and implement effective digital marketing strategies
• Analyse report data such as search engines, advertising, email and mobile marketing and eCommerce

Digital Marketing is a career that can work around your family and other commitments.

Contract from home, start your own online business or work for one of the many progressive digital marketing companies who offer flexible hours.

• Digital Marketing Coordinator/Specialist
• Content Creator
• Content Specialist
• Social Media Marketing Coordinator
• Digital Content Manager
• Content Marketing Coordinator
• Content and Delivery Executive
• Content Producer
• Digital Performance Marketing Specialist
• Search Engine Optimization Specialist
• Email Marketing Specialist

• Digital Marketing Principles and Practice

Essentially this is your introduction to Digital Marketing as a WHOLE a taste test of what you then learn more thoroughly and in depth throughout the next subjects.

• Content Marketing and Media

You know the stuff you scroll past on social media from businesses and companies you follow, articles that pop up when you google search a question, videos you engage with on youtube etc. That is all Content (and Marketing) and that’s what this subject is all about.

• Digital Designs Principles

Aesthetics in branding matter and a visual online presence can be the difference of whether a potential client notices you or not. Learn how to use Adobe Creative Cloud and pick up some graphic design skills to help you become a stand-out marketer.

• Websites and eCommerce

Want to learn how to *actually* create and develop your own wordpress website and digital storefront? Such an awesome skill to have! Knowledge of content management systems (CMS) like WordPress are in high-demand in many job applications these days. 

• Mobile Marketing

From apps, to mobile immersive experiences and future digital marketing trends. You learn about how the all important mobiles fit into a digital marketing strategy and how to leverage these opportunities for the best campaign results. 

• Social Media Marketing and Email

Not all social media platforms are cut out for your intended target audience. Learn about which channels are best for which types of people and how to implement an influencer marketing strategy. Email marketing is not one to overlook either with many e-commerce businesses absolutely thriving off this low-cost tool.

• Search Engine Marketing

Learn how to set up your website and content marketing efforts to rank high and show up when people Google (not just you or your business name) but questions and queries for information they are seeking. Learn all about Google Ads and Pay-Per-Click (PPC) too.

• Data Analysis and Reporting

Data doesn’t lie and data-driven decisions are where it’s at! With the huge technological advancements and so much data at your fingertips, learn how to use this information to your advantage and to make better business decisions.

Student loan available through Study Link. Check if you are eligible here.

$20,500

Fees-Free is a funding scheme provided by the Tertiary Education Commission (TEC), which can allow you to get one year of tertiary study or two year’s training up to the value of $12,000.

• A fully practical and interactive learning experience
• Tuition by experienced industry experts
• Career assistance through our Student Services
• Part-time study options for domestic students
• Approved and Accredited by NZQA and TEC
• Student Handbook 2021