New Zealand Institute of Education is committed to growing the capability of New Zealand businesses. And we see digital marketing as one of the most powerful tools to drive that growth. Our goal is to develop capable digital marketers who can help any business harness the digital advantage. Our personal approach means the student will be fully equipped with the skills and confidence to help business grow.

In the NZIE Digital Marketing Course, you’ll learn from the best marketing practitioners in New Zealand. So that when you graduate, you will have gained all the skills needed to build a career in Digital Marketing industry or further develop your existing role within your company.

• The programme has been co-created with digital marketing specialists, so you’ll earn a recognised industry qualification.
• The programme is taught by industry practitioners. This means that the course content you’ll learn is current and relevant to what is happening now and in the future.
• You’ll be able to design, implement, and execute a digital marketing strategy on a range of platforms including Google, Facebook, Instagram, and the Adobe Creative Suite.
• You’ll be able to develop online advertisements which will save a company time and money.
• You’ll earn New Zealand’s first and only NZQA (New Zealand Qualifications Authority) Approved and Accredited Qualification in Digital Marketing.

NZIE taught me all the theory and practical skills I needed to successfully find a job in the marketing industry. I love all of the courses and the tutors are amazing! 100% recommend for anyone thinking of learning digital marketing ⭐️⭐️⭐️⭐️⭐️

Sophie Bell

Had a great experience studying with NZIE. The tutors offer a world of knowledge. I now feel confident to go out there and apply all the skills I've learned this year!

Blake Churchill

I graduated with a Diploma in Digital Marketing this year, after undertaking this course part-time over two years. I found the subjects offered to be highly relevant and the lecturers were extremely knowledgable, approachable and went out of their way to assist all students. Despite the lockdown mid-course we were all able to continue with online lectures. Highly recommended course.

Michael Vale

I chose the Level 7 Digital Marketing Certification programme from NZIE basis a few things:a) it provided a combination of relevant digital marketing subjectsb) it is the first NZQA certified Level 7 programme in this disciplinec) I felt welcome and connected during the orientation programmeMy favourite subjects were Website Design by Emily Cordwell and Digital Design by Steve Punter.

Moumita Das Roy

I enjoyed NZIE's Digital Marketing program. Courses such as Web Design, SEO, Data Analytics, Social Media and Content Marketing made me a well rounded marketing professional. Tutors are approachable and helpful to my questions. I recommend NZIE to those wanting to add digital into their marketing skills.

Matthew Ocampo

A very good private institute! I did Diploma in Digital Marketing from them. The course is very applied, I learnt everything I really needed for work! Strongly recommended!

Elena Turunkina

I studied the Diploma of Digital Marketing at NZIE where I gained industry knowledge about the foundations of digital marketing. Throughout the diploma, I attained practical digital marketing skills and experience from talented and intellectual tutors. With the use of the knowledge and skills I gained throughout the diploma, I was able to contionously apply my learnings towards enhancing my family business's digital landscape. Overall, I would definitely recommend studying at NZIE as it provides a great stepping-stone for one's career.

Neevashni Ram

I had a wonderful experience studying a diploma in digital marketing. The tutors are very helpful and have real world experience in their fields. I would strongly recommend this course to anyone thinking of studying digital marketing.

John Parkin

Currently I'm on my last term of the Digital Marketing Program at NZIE and can estimate all the traversed learning path, as a quite broad, comprehensive and difficult. Mostly it because I'm a perfectionist and always do my best. Nevertheless, as outcomes, I gained a holistic understanding of the industry, completed an intership and now work as a digital marketer.

Tanya Lebedeva

I have been in NZIE since the start of this year. Have gone through the adapting phase to a new country, to experiencing this crazy pandemic and new studying methods and appraisals. NZIE, its tutors and staff members, showed me that caring for one another is as important, or more, as having a good diploma. I was able to overcome some personal difficulties with the help of its great staff, which now I consider my friends.

Filipe Lima

I feel blessed to be able to study from NZIE. I have just completed Digital Marketing Level 7 and started working as a Digital Assistant and Digital Consultant in two different companies, and there are a lot of other opportunities on my way. I feel confident working on my job tasks all because of the practical experience that I have got from NZIE. It could not have been a better journey from anywhere else. I would definitely recommend NZIE, since it has got the best tutors and course structures which will add a real value to your career.

Bhargavi Matta

I have recently graduated from NZIE Digital Marketing course and I had a great opportunity to meet amazing people and learn new skills that helped me to find a job in the field. Emily Cordwel being the new coordinator has made a huge difference to the Course. I recommend this course if you want to learn all aspects of Digital Marketing.

Fabiana Bompet

• Learn ways to optimise websites and social media platforms
• Explore new strategies and techniques for improving digital media activity
• Develop a deep understanding of online and digital trends
• Increase your online and digital presence
• Understand digital marketing effects and outcomes
• Identify online media marketing opportunities
• Develop measurement plans for your company
• Learn how to determine business and digital marketing goals
• Create your own online ads with design tools
• Learn how to utilise digital marketing concepts, approaches and market planning
• Build and implement effective digital marketing strategies
• Analyse report data such as search engines, advertising, email and mobile marketing and eCommerce

*based on Hays Salary Guide 22/23

Digital Marketing is a career that can work around your family and other commitments.

Contract from home, start your own online business or work for one of the many progressive digital marketing companies who offer flexible hours.

• Digital Marketing Coordinator/Specialist
• Content Creator
• Content Specialist
• Social Media Marketing Coordinator
• Digital Content Manager
• Content Marketing Coordinator
• Content and Delivery Executive
• Content Producer
• Digital Performance Marketing Specialist
• Search Engine Optimization Specialist
• Email Marketing Specialist

• Digital Marketing Principles and Practice

Essentially this is your introduction to Digital Marketing as a WHOLE a taste test of what you then learn more thoroughly and in depth throughout the next subjects.

• Content Marketing and Media

In a world full of content learn how to make your posts stand out in a crowded newsfeed. Gain an understanding of how to make your content resonate with and engage your audience, as well as achieve overarching business goals. Learn how to leverage digital content with a in-depth content strategy plan and calendar schedule to set you up for content success.

• Digital Designs Principles

Aesthetics in branding matter and a visual online presence can be the difference of whether a potential client notices you or not. Learn how to use Adobe Creative Cloud and pick up some graphic design skills to help you become a stand-out marketer.

• Websites and eCommerce

Want to learn how to *actually* create and develop your own wordpress website and digital storefront? Such an awesome skill to have! Knowledge of content management systems (CMS) like WordPress are in high-demand in many job applications these days. 

• Email Marketing

Unlock the full potential of email marketing and find out how your online business can thrive off this effective tool. From list building to campaign strategy and leveraging current email marketing trends. Learn how to tailor your email marketing strategy to your business goals, target audience and marketing plans backed by data.

• Social Media Marketing

Social media marketing has grown by leaps and bounds in the last few years, with no signs of slowing down. Especially with people spending more time on their smartphones than ever before. Learn about which channels and platforms are best for which types of people and how to create, manage, and deliver social media strategies to achieve business and campaign goals.

• Search Engine Marketing

Learn how to set up your website and content marketing efforts to rank high and show up when people Google (not just you or your business name) but questions and queries for information they are seeking. Learn all about Google Ads and Pay-Per-Click (PPC) too.

• Data Analysis and Reporting

Data doesn’t lie and data-driven decisions are where it’s at! With the huge technological advancements and so much data at your fingertips, learn how to use this information to your advantage and to make better business decisions.

Student loan available through Study Link. Check if you are eligible here. 

Course Related Costs:

Adobe Creative Cloud Education Edition Approximately $25.00 per month or $300 per year which includes a 70% discount if you click on the link https://www.adobe.com/nz/creativecloud/buy/students.html

Course Related Costs are subject to currency changes. Please check the fee at the time of enrolment.

Check your Fees Free eligibility.

If you are a first-time tertiary learner, you may be able to get up to $12,000 of your fees covered for one year’s study or two years’ training. Check if you are eligible by visiting FeesFree.govt.nz.

Note: The Government has confirmed Fees Free for the first year of study will finish at the end of 2024 and will operate under transition rules until 31 December 2025.   A final-year Fees Free scheme will replace first-year Fees Free starting from 1 January 2025. Learn more by visiting FeesFree.govt.nz.

• A fully practical and interactive learning experience
• Tuition by experienced industry experts
• Career assistance through our Student Services
• Approved and Accredited by NZQA and TEC
• Student Handbook