COURSES

Diploma in Digital Marketing Level 7

There’s a massive shortage of Digital Marketing Specialists in NZ. Help us change that.

Today’s marketing world is more digital than ever and there has never been a more important time to connect with businesses and people.

New Zealand Institute of Education offers the first and most comprehensive Diploma in Digital Marketing programme where you’ll practice and build the skills you need to succeed in any Digital Marketing capacity.

We designed our Digital Marketing Course with the help of industry experts to help you build skills that are relevant and needed in the industry right now. The course covers Content and Social Media Marketing, SEO or Search Engine Optimisation, SEM or Search Engine Marketing and Data Analysis, Digital Design, Websites and eCommerce and more.

7

120

1 Year full time
2 Years part time.

96%

7

100% Online

1 Year full time
2 Years part time.

96%

22nd November, 2021

Diploma in Digital Marketing Level 7

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New Zealand Institute of Education is committed to growing the capability of New Zealand businesses. And we see digital marketing as one of the most powerful tools to drive that growth. Our goal is to develop capable digital marketers who can help any business harness the digital advantage. Our personal approach means the student will be fully equipped with the skills and confidence to help business grow.

In the Digital Marketing Diploma, you’ll learn from the best marketing practitioners in New Zealand. So that when you graduate, you will have gained all the skills needed to build a career in Digital Marketing industry or further develop your existing role within your company.

  • The program has been co-created with digital marketing specialists, so you’ll earn a recognised industry qualification.
  • The program is taught by industry practitioners. This means that the course content you’ll learn is current and relevant to what is happening now and in the future.
  • You’ll be able to design, implement, and execute a digital marketing strategy on a range of platforms including Google, Facebook, Instagram, and the Adobe Creative Suite.
  • You’ll be able to develop online advertisements which will save a company time and money.
  • You’ll earn New Zealand’s first and only NZQA (New Zealand Qualifications Authority) Approved and Accredited Qualification in Digital Marketing.

Over the years Emily (our very talented & lovable programme leader) has seen many different walks of life come through our Diploma programme and all for many different reasons. These are the top 7 reasons based on our previous alumi, their mixed backgrounds and motives for getting into the Digital Marketing industry.

The last reason being “You’re just into Digital Marketing!”

Which one do you fall into? Its also worth mentioning that some people crossed over into more than one category too. Which is great because NZIE is one big melting pot of talented students and graduates!

 

  • Learn ways to optimise websites and social media platforms
  • Explore new strategies and techniques for improving digital media activity
  • Develop a deep understanding of online and digital trends
  • Increase your online and digital presence
  • Understand digital marketing effects and outcomes
  • Identify online media marketing opportunities
  • Develop measurement plans for your company
  • Learn how to determine business and digital marketing goals
  • Create your own online ads with design tools
  • Learn how to utilise digital marketing concepts, approaches and market planning
  • Build and implement effective digital marketing strategies
  • Analyse report data such as search engines, advertising, email and mobile marketing and eCommerce

Digital Marketing is a career that can work around your family and other commitments.

Contract from home, start your own online business or work for one of the many progressive digital marketing companies who offer flexible hours.

  • Digital Marketing Coordinator/Specialist
  • Content Creator
  • Content Specialist
  • Social Media Marketing Coordinator
  • Digital Content Manager
  • Content Marketing Coordinator
  • Content and Delivery Executive
  • Content Producer
  • Digital Performance Marketing Specialist
  • Search Engine Optimization Specialist
  • Email Marketing Specialist

Are you thinking about a career in Digital Marketing but not sure of what types of Digital Marketing Roles and jobs there are within the Digital Marketing Industry or which role may be right for you?

Read our blog about some common Digital Marketing Entry-Level, Intermediate-Level, and Senior-Level Roles you could possibly get into after completing NZIE® Digital Marketing Diploma.

Alexandra Samylova

Digital Marketing Coordinator

Anna Garmash

Digital Content Specialist

Eukeni Udaeta-Lopez

Social Paid Manager

Alex Aroa

Ad Operations Specialist

  • Digital Marketing Principles and Practice

Essentially this is your introduction to Digital Marketing as a WHOLE a taste test of what you then learn more thoroughly and in depth throughout the next subjects.

  • Content Marketing and Media

You know the stuff you scroll past on social media from businesses and companies you follow, articles that pop up when you google search a question, videos you engage with on youtube etc. That is all Content (and Marketing) and that’s what this subject is all about.

  • Digital Designs Principles

Aesthetics in branding matter and a visual online presence can be the difference of whether a potential client notices you or not. Learn how to use Adobe Creative Cloud and pick up some graphic design skills to help you become a stand-out marketer.

  • Websites and eCommerce

Want to learn how to *actually* create and develop your own wordpress website and digital storefront? Such an awesome skill to have! Knowledge of content management systems (CMS) like WordPress are in high-demand in many job applications these days. 

  • Mobile Marketing

From apps, to mobile immersive experiences and future digital marketing trends. You learn about how the all important mobiles fit into a digital marketing strategy and how to leverage these opportunities for the best campaign results. 

  • Social Media Marketing and Email

Not all social media platforms are cut out for your intended target audience. Learn about which channels are best for which types of people and how to implement an influencer marketing strategy. Email marketing is not one to overlook either with many e-commerce businesses absolutely thriving off this low-cost tool.

  • Search Engine Marketing

Learn how to set up your website and content marketing efforts to rank high and show up when people Google (not just you or your business name) but questions and queries for information they are seeking. Learn all about Google Ads and Pay-Per-Click (PPC) too.

  • Data Analysis and Reporting

Data doesn’t lie and data-driven decisions are where it’s at! With the huge technological advancements and so much data at your fingertips, learn how to use this information to your advantage and to make better business decisions.

See the full course content
$8,144

Student loan available through Study Link. Check if you are eligible here.

Fees-Free is a funding scheme provided by the Tertiary Education Commission (TEC), which can allow you to get one year of tertiary study or two year’s training up to the value of $12,000.

  • A fully practical and interactive learning experience
  • Tuition by experienced industry experts
  • Career assistance through our Student Services
  • Part-time study options for domestic students
  • Approved and Accredited by NZQA and TEC
  • Student Handbook

Key information for students

The easy way to see qualification info

NZIE is accredited and approved by:

New Zealand Qualification Authority (NZQA)

This is a government department that sets the standards for courses and quality. https://www.nzqa.govt.nz/. NZIE is a Category 2 Provider. You can find the last EER report here.

Tertiary Education Commission (TEC)

This government department funds institutes to accept local domestic students. This means that New Zealanders can study at NZIE and also access the Student Loan and Allowance scheme to support them through their studies. https://www.tec.govt.nz/

Grab your Digital Marketing Career Guide

Not sure what Digital Marketers *actually* do? Their salary expectations and career pathway opportunities? This eBook has all your answers backed with New Zealand statistics and data from recruitment agencies. Enter your email below and we’ll send you an email with all the goods!
digital marketing eBook

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 4 Academic, all applicants must meet the following requirements:  

a) Be a speaker of English as an additional language; and
 
b) Hold a NZCEL Applied Level 3 [3667] or the NZCEL General Level 4) [1882]) qualification; or 
 
c) Pass an NZIE entry test that meets the requirements for the CEFR B2 requirements or equivalent; and
 
d) Be of a minimum age of 16 years or older; and
 
e) Be a New Zealand citizenship or permanent residency OR Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment; OR Have a student visa

Course Content

CREDITS 15
    |    LEVEL 7

Digital Marketing Principles and Practice

This course introduces students to the concepts and theories that underpin digital marketing approaches and their context within conventional marketing. It lays the foundation for understanding how to drive ROI-based digital marketing activities in order to achieve business objectives and goals.

CREDITS 15
    |    LEVEL 7

Content Marketing and Media

This course examines the importance of content marketing & media and analyses how to leverage digital content strategically to achieve organisational/campaign objectives. It provides students with the knowledge and skills to track and interpret online consumer behaviour and to develop appropriate content marketing campaigns based on ROI principles.

CREDITS 15
    |    LEVEL 7

Digital Design Principles

The aim of this course is to provide students with practical learning towards the development of online media using digital design principles and the application of media in the digital space. You will learn to use tools such as Adobe Photoshop, Adobe Illustrator, Adobe XD, Adobe Premier Pro and Canva. Developing a brand include logos, google display ads and social media videos.

CREDITS 15
    |    LEVEL 7

Websites and eCommerce

This course integrates knowledge and understanding of websites and eCommerce fundamentals. It further examines security, legal and ethical issues, and technology that underpins eCommerce, and advances practical skills in designing a technology solution for an eCommerce application. You will learn HTML to build a simple landing page. Then you will use WordPress to build an eCommerce live website as part of this course.

CREDITS 15
    |    LEVEL 7

Mobile Marketing

This course examines how mobile marketing fits into a brand’s overall strategy. Also, it covers current trends, laws and ethics from national and global perspectives, mobile advertising, and principles of developing an automated mobile marketing campaign. This course also looks at the future of Digital Marketing and the effect that this could have on your marketing strategy.

CREDITS 15
    |    LEVEL 7

Social Media Marketing and Email

This course examines the relevance of social media & email marketing in communications, digital communications landscape, and provides tactical knowledge and skills to create, manage, and deliver social media & email strategies to achieve business/campaign outcomes using tools such a Mail Chimp, Hootsuite and Facebook Business Manager. You will complete some Hubspot certificates as part of this course.

CREDITS 15
    |    LEVEL 7

Search Engine Marketing

The aim of this course is to gain a comprehensive understanding of the search engine business model with tools and techniques for lead generation and ROI. As part of this course, you will become certified in Google Ads at the foundation and advanced level.

CREDITS 15
    |    LEVEL 7

Data Analysis and Reporting

This course offers practical insights into the basics of Web Analytics and Measurement in order to help discover the digital insights hidden in web data and how these insights can be used to improve consumers’ online experience and achieve organisational objectives. As part of this course, you will become certified in Google Analytics at the foundation and advanced level.

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 4 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Applied Level 3 [3667] qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR B2 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizenship or permanent residency OR Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 3 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Level 2 qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR mid B1 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizen or resident; or have Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Fees 2020

Student loans available through Study Link. Check if you are eligible here. 

Fees-Free Study.  

You are only eligible for Fees-Free if you haven’t previously undertaken more than 60 credits (half a year of equivalent full-time tertiary education, 0.5 EFTS) at Level 3 or above on the NZQF – New Zealand Qualifications Framework.

To check if you meet the requirements, visit the New Zealand Government’s Fees-Free website and enter your National Student Number (NSN)

If you do not have an NSN, contact your Student Support Advisor.

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