- LEVEL
7
- DELIVERY METHOD
100% Online
- DURATION
1 Year full time
2 Years part time.
- EMPLOYMENT RATE
96%
- START DATE
Today’s marketing world is more digital than ever and there has never been a more important time to connect with businesses and people.
New Zealand Institute of Education offers the first and most comprehensive Diploma in Digital Marketing programme where you’ll practice and build the skills you need to succeed in any Digital Marketing capacity.
We designed our Digital Marketing Course with the help of industry experts to help you build skills that are relevant and needed in the industry right now. The course covers Content and Social Media Marketing, SEO or Search Engine Optimisation, SEM or Search Engine Marketing and Data Analysis, Digital Design, Websites and eCommerce and more.
7
100% Online
1 Year full time
2 Years part time.
96%
New Zealand Institute of Education is committed to growing the capability of New Zealand businesses. And we see digital marketing as one of the most powerful tools to drive that growth. Our goal is to develop capable digital marketers who can help any business harness the digital advantage. Our personal approach means the student will be fully equipped with the skills and confidence to help business grow.
In the NZIE Digital Marketing Course, you’ll learn from the best marketing practitioners in New Zealand. So that when you graduate, you will have gained all the skills needed to build a career in Digital Marketing industry or further develop your existing role within your company.
I graduated with a Diploma in Digital Marketing this year, after undertaking this course part-time over two years. I found the subjects offered to be highly relevant and the lecturers were extremely knowledgable, approachable and went out of their way to assist all students. Despite the lockdown mid-course we were all able to continue with online lectures. Highly recommended course.
I chose the Level 7 Digital Marketing Certification programme from NZIE basis a few things:a) it provided a combination of relevant digital marketing subjectsb) it is the first NZQA certified Level 7 programme in this disciplinec) I felt welcome and connected during the orientation programmeMy favourite subjects were Website Design by Emily Cordwell and Digital Design by Steve Punter.
I enjoyed NZIE's Digital Marketing program. Courses such as Web Design, SEO, Data Analytics, Social Media and Content Marketing made me a well rounded marketing professional. Tutors are approachable and helpful to my questions. I recommend NZIE to those wanting to add digital into their marketing skills.
I studied the Diploma of Digital Marketing at NZIE where I gained industry knowledge about the foundations of digital marketing. Throughout the diploma, I attained practical digital marketing skills and experience from talented and intellectual tutors. With the use of the knowledge and skills I gained throughout the diploma, I was able to contionously apply my learnings towards enhancing my family business's digital landscape. Overall, I would definitely recommend studying at NZIE as it provides a great stepping-stone for one's career.
Currently I'm on my last term of the Digital Marketing Program at NZIE and can estimate all the traversed learning path, as a quite broad, comprehensive and difficult. Mostly it because I'm a perfectionist and always do my best. Nevertheless, as outcomes, I gained a holistic understanding of the industry, completed an intership and now work as a digital marketer.
I have been in NZIE since the start of this year. Have gone through the adapting phase to a new country, to experiencing this crazy pandemic and new studying methods and appraisals. NZIE, its tutors and staff members, showed me that caring for one another is as important, or more, as having a good diploma. I was able to overcome some personal difficulties with the help of its great staff, which now I consider my friends.
I feel blessed to be able to study from NZIE. I have just completed Digital Marketing Level 7 and started working as a Digital Assistant and Digital Consultant in two different companies, and there are a lot of other opportunities on my way. I feel confident working on my job tasks all because of the practical experience that I have got from NZIE. It could not have been a better journey from anywhere else. I would definitely recommend NZIE, since it has got the best tutors and course structures which will add a real value to your career.
I have recently graduated from NZIE Digital Marketing course and I had a great opportunity to meet amazing people and learn new skills that helped me to find a job in the field. Emily Cordwel being the new coordinator has made a huge difference to the Course. I recommend this course if you want to learn all aspects of Digital Marketing.
Meet Rob Marks, our Managing Director. He’ll take you through you why NZIE’s Diploma in Digital Marketing is the best way to future-proof your career.
With 93% of our graduates employed in the industry, we offer New Zealand’s first and most comprehensive Diploma in Digital Marketing.
Unlike lengthy university degrees, this Diploma will take you just 1 year full-time or 2 years part-time. It’s accredited by NZQA and TEC, government bodies that set the standards for courses and qualifications across the whole of New Zealand. Plus, it’s 100% online.
Check out the video to learn more.
*based on Hays Salary Guide 22/23
Digital Marketing is a career that can work around your family and other commitments.
Contract from home, start your own online business or work for one of the many progressive digital marketing companies who offer flexible hours.
Are you thinking about a career in Digital Marketing but not sure of what types of Digital Marketing Roles and jobs there are within the Digital Marketing Industry or which role may be right for you?
Read our blog about some common Digital Marketing Entry-Level, Intermediate-Level, and Senior-Level Roles you could possibly get into after completing NZIE® Digital Marketing Diploma.
Essentially this is your introduction to Digital Marketing as a WHOLE a taste test of what you then learn more thoroughly and in depth throughout the next subjects.
In a world full of content learn how to make your posts stand out in a crowded newsfeed. Gain an understanding of how to make your content resonate with and engage your audience, as well as achieve overarching business goals. Learn how to leverage digital content with a in-depth content strategy plan and calendar schedule to set you up for content success.
Aesthetics in branding matter and a visual online presence can be the difference of whether a potential client notices you or not. Learn how to use Adobe Creative Cloud and pick up some graphic design skills to help you become a stand-out marketer.
Want to learn how to *actually* create and develop your own wordpress website and digital storefront? Such an awesome skill to have! Knowledge of content management systems (CMS) like WordPress are in high-demand in many job applications these days.
Unlock the full potential of email marketing and find out how your online business can thrive off this effective tool. From list building to campaign strategy and leveraging current email marketing trends. Learn how to tailor your email marketing strategy to your business goals, target audience and marketing plans backed by data.
Social media marketing has grown by leaps and bounds in the last few years, with no signs of slowing down. Especially with people spending more time on their smartphones than ever before. Learn about which channels and platforms are best for which types of people and how to create, manage, and deliver social media strategies to achieve business and campaign goals.
Learn how to set up your website and content marketing efforts to rank high and show up when people Google (not just you or your business name) but questions and queries for information they are seeking. Learn all about Google Ads and Pay-Per-Click (PPC) too.
Data doesn’t lie and data-driven decisions are where it’s at! With the huge technological advancements and so much data at your fingertips, learn how to use this information to your advantage and to make better business decisions.
Fees-Free is a funding scheme provided by the Tertiary Education Commission (TEC), which can allow you to get one year of tertiary study or two year’s training up to the value of $12,000.
The easy way to see qualification info
This is a government department that sets the standards for courses and quality. https://www.nzqa.govt.nz/. NZIE is a Category 2 Provider. You can find the last EER report here.
This government department funds institutes to accept local domestic students. This means that New Zealanders can study at NZIE and also access the Student Loan and Allowance scheme to support them through their studies. https://www.tec.govt.nz/
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This course introduces students to the concepts and theories that underpin digital marketing approaches and their context within conventional marketing. It lays the foundation for understanding how to drive ROI-based digital marketing activities in order to achieve business objectives and goals.
This course examines the importance of content marketing & media and analyses how to leverage digital content strategically to achieve organisational/campaign objectives. It provides students with the knowledge and skills to track and interpret online consumer behaviour and to develop appropriate content marketing campaigns based on ROI principles.
The aim of this course is to provide students with practical learning towards the development of online media using digital design principles and the application of media in the digital space. You will learn to use tools such as Adobe Photoshop, Adobe Illustrator, Adobe XD, Adobe Premier Pro and Canva. Developing a brand include logos, google display ads and social media videos.
This course integrates knowledge and understanding of websites and eCommerce fundamentals. It further examines security, legal and ethical issues, and technology that underpins eCommerce, and advances practical skills in designing a technology solution for an eCommerce application. You will learn HTML to build a simple landing page. Then you will use WordPress to build an eCommerce live website as part of this course.
This course examines how email marketing fits into an organisation’s overall business and marketing strategy. It covers current trends of email marketing using audiences and data to develop relevant campaigns and content. This includes segmentation of strategies, understanding common types of email campaigns and the laws and ethics from national and global perspectives.
This course examines the relevance of social media in the digital communications landscape, and provides tactical knowledge and skills to create, manage, and deliver social media strategies to achieve business/campaign outcomes.
The aim of this course is to gain a comprehensive understanding of the search engine business model with tools and techniques for lead generation and ROI. As part of this course, you will become certified in Google Ads at the foundation and advanced level.
This course offers practical insights into the basics of Web Analytics and Measurement in order to help discover the digital insights hidden in web data and how these insights can be used to improve consumers’ online experience and achieve organisational objectives. As part of this course, you will become certified in Google Analytics at the foundation and advanced level.
To be admitted into NZ Certificate in English Language Level 4 Academic, all applicants must meet the following requirements:
a) Be a speaker of English as an additional language; and
b) Hold a NZCEL Applied Level 3 [3667] or the NZCEL General Level 4) [1882]) qualification; or
c) Pass an NZIE entry test that meets the requirements for the CEFR B2 requirements or equivalent; and
d) Be of a minimum age of 16 years or older; and
e) Be a New Zealand citizenship or permanent residency OR Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment; OR Have a student visa
To be admitted into NZ Certificate in English Language Level 4 General, all applicants must meet the following requirements:
a) Be a speaker of English as an additional language; and
b) Hold a NZCEL Applied Level 3 [3667] qualification; or
c) Pass an NZIE entry test that meets the requirements for the CEFR B2 requirements or equivalent; and
d) Be of a minimum age of 16 years or older; and.
e) Be a New Zealand citizenship or permanent residency OR Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.
To be admitted into NZ Certificate in English Language Level 3 General, all applicants must meet the following requirements:
a) Be a speaker of English as an additional language; and
b) Hold a NZCEL Level 2 qualification; or
c) Pass an NZIE entry test that meets the requirements for the CEFR mid B1 requirements or equivalent; and
d) Be of a minimum age of 16 years or older; and.
e) Be a New Zealand citizen or resident; or have Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.
Student loans available through Study Link. Check if you are eligible here.
You are only eligible for Fees-Free if you haven’t previously undertaken more than 60 credits (half a year of equivalent full-time tertiary education, 0.5 EFTS) at Level 3 or above on the NZQF – New Zealand Qualifications Framework.
To check if you meet the requirements, visit the New Zealand Government’s Fees-Free website and enter your National Student Number (NSN).
If you do not have an NSN, contact your Student Support Advisor.