Learn the Digital Marketing Strategies to Drive Results in Any Industry

ONLINE MICRO-CREDENTIAL COURSE

Digital Marketing Strategy Course 

Build and implement a digital marketing strategy that leads to digital success

NZIE’s Digital Marketing Strategy course is designed for people who want to leverage the power of digital marketing to drive business growth but need a solid strategy to start. If you’re ready to create your own Digital Marketing plan this course is for you.  

Go from unsure to confident, and we help you create a strategy suited to your business needs, excluding the unnecessary jargon that won’t serve you.   

By the end of the course, you will graduate with a solid understanding of digital marketing practices and a tangible digital marketing strategy that you can implement immediately. Plus, an NZQA Level 5 accredited Certificate in Digital Marketing Strategy.   

NZIE’s Digital Marketing Strategy Course is delivered online in the evenings to fit your life better. It is value-packed with live classes led by an engaging and passionate tutor, plus tutorial-style videos that are easy to follow and learn from. 

Start Date

10 April 2024

Delivery Mode

Online

NZQA-Approved

Approved

Course Length

7 weeks

Course Content

Working together as a team. Brainstorm marketing strategy analysis Documentation and digital work in the office
  • Create a digital marketing strategy that aligns with your organisation’s goals and objectives.   
  • Analyse digital marketing trends, strategies, and channels to identify growth opportunities, understand the customer journey, assess competitors, and meet product demand.  
  • Understand  diverse marketing channels as you explore the different digital marketing channels and  select the most suitable ones to reach your target audience effectively. Review how different channels are connected to form a cohesive strategy. 
  • Explore essential topics such as social media marketing, search engine optimisation (SEO), search engine marketing (SEM), email marketing, and content marketing.  
  • Stay ahead of the curve as we dive into the latest trends, including the impact of artificial intelligence (AI) on digital marketing strategies.  
  • Dive into each relevant digital marketing channel’s benefits, limitations, and strategies when working with buyer personas, customer journeys, and target markets, and learn how to utilise them in a digital marketing strategy effectively.  
  • Conduct market research, define target audience segments, set objectives, and establish measurable goals (i.e., SMART goals).  
  • Select appropriate digital marketing channels with budgets and timelines to create a strategy that aligns with organisational goals and objectives, considering legal, cultural, and ethical considerations.  

Who is this Digital Marketing Strategy course for?

  • Professionals of any industry who want to learn how to use digital marketing effectively to promote their business or personal brand. This course provides a solid foundation in digital marketing, teaching beginners how to create an effective strategy.   
  • Business owners who know they need digital marketing and wish to work with contractors but are unaware of the jargon and terminology, as well as which tools and strategies they need to succeed.  
  • Traditional marketers who have been thrown into the world of digital yet lack a foundation of knowledge in this growing industry.   
  • Managers who are looking to upskill individuals or teams in developing a digital marketing strategy for their brand.  
  • Freelancers wanting a better understanding of the drivers behind successful digital marketing campaigns.   
  • Ambitious high school leavers, university students and recent graduates looking for hands-on skills to increase employability.     

Delivery Options

You can choose from two delivery options to fit your requirements:

Online

$950

100% online in our virtual campus.  You’ll have 4 hours of classes per week (live and simulated classes) plus 6 hours of self-directed learning which includes time to work on your strategy.  This option is available for individual enrolments. 

We’re now accepting ZIP! Pay in 4 interest free payments over 6 weeks.

Group Training:

Price on Request

We offer group training (face to face and online/blended) to organisations

If your looking at training your team in this micro-credential then please contact our Course Advisors to find out more.

Leonardo Falasca

Leo has been a tutor of various subjects for over 15 years and got deeply involved with digital marketing for the past 6 years, also teaching in both the Email Marketing and Digital Marketing Principles and Practice courses in the Digital Marketing Diploma at NZIE. Proud to have completed his Postgraduate Diploma in Applied Business at NZIE in 2019, he conducted research in Social Media Marketing training needs for SMEs and published his research in the International Journal of Advanced Science and Technology. He's super involved in content production and strategies for social media and email marketing, alongside customer journey design.

ONLINE MICRO-CREDENTIAL COURSE

Frequently Asked Questions

What are the benefits of taking a Digital Marketing Strategy Course?

You will acquire essential knowledge and skills to navigate the complex digital marketing landscape. This course will provide insights into various digital channels and market trends, enabling you to develop an effective strategy that reaches and engages your target audience. You will remain competitive in the digital space by staying updated on the latest industry trends and technological advancements.   

Moreover, the course offers networking opportunities where you can connect and collaborate with industry professionals, opening doors to valuable connections. Completing a Digital Marketing Strategy Course with NZIE will enhance your professional credibility, giving you the confidence to ‘walk the talk’ in digital marketing and make decisions that will benefit your business or workplace, such as working with contractors or outsourcing digital tasks.   

What do I need to be able to take this Digital Marketing Strategy course?
  • Laptop or desk computer (PC or Apple)    
  • Good internet connection    
  • Word processing and presentation programmes     
  • Access to a business to which to apply learnings, strategies and interventions.    
Who meets the entry criteria for this Digital Marketing Strategy course?

To study this Digital Marketing Strategy course, you will need to meet the following requirements:  

1. Have the right to study in New Zealand. You may hold the following:  

  • citizenship  
  • residency/permanent residency  
  • student visa  
  • visitor visa* must have studying conditions  

You can find more information on study visas and if you are eligible here: https://www.studywithnewzealand.govt.nz/en/how-to-apply/plan-your-study-experience/visas   

2. Meet the English Language requirements:    

  • 3 years of secondary education in English from one of the following countries:   
  • New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States; OR    
  • Completed NZQA level 3 study, or equivalent, in any subject in English from one of the following countries: New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States; OR    
  • IELTS score of 5.5 with no band below 5 OR an equivalent test.    

You can also chat with our friendly Recruitment Advisor to learn more about your eligibility.  

3. Reside in New Zealand. This excludes those living in The Cook Islands, Tokelau and the Ross Ice Shelf or any other overseas country whilst studying.   

  

How will this Digital Marketing Strategy course work for me?

This short Digital Marketing Strategy course is suitable for those ready to invest in their future and open-minded to an industry-driven course curriculum. All students must be prepared to work hard and maximise their course experience with us here at NZIE.   

In saying that, every student will be supported and inspired by their tutor throughout their course. You have regular check-ins with your progress and be guided every step of the way.  

 If you are still unsure, please call one of our course advisors: 0800 69 33 82.  

What are the fees for this Digital Marketing Strategy course?

The fee is $950 (including GST).    

Are there exams? How will I be assessed?

There are no exams. Your assessment will be portfolio-based, and you’ll develop this over the 7-week course. At the conclusion of the programme, you will have developed a completed digital marketing strategy to apply to your business or workplace.  

Is this training programme NZQA accredited?

Yes, this Digital Marketing Strategy course leads to the award of the Certificate in Digital Marketing Strategy (Micro-Credential).    

Learners who successfully complete the requirements of this course will be awarded the Certificate in Digital Marketing Strategy course and will be recorded on the Learner’s NZQA Record of Learning.     

To be awarded the Certificate in Digital Marketing Strategy, learners must complete all assessment requirements.    

What's the difference between this course and your Diploma in Digital Marketing?

This course focuses on a specific skill. In this case, developing a Digital Marketing Strategy. Our Diploma in Digital Marketing is a longer format and goes more in-depth into the disciplines of Digital Marketing.   

This course is 7 weeks long and registered at Level 5; assessments are on a pass-or-fail basis. In contrast, our Diploma in Digital Marketing is Level 7, 1 year full-time and 2 years part-time, with graded assessments.    

If you’re interested in our full-length Diploma, please talk to a friendly course advisor: 0800 69 33 82.  

Why study with NZIE?

We’re proud to be New Zealand’s longest-running and largest Digital Marketing School. Our 100% online training courses are co-created with the Digital Marketing industry and taught by experts, so you’ll get the latest knowledge and trends.    

We’re a boutique school, so you’ll get the personal care and support to achieve your training goals.    

Plus, we’re 100% New Zealand-owned and operated and accredited with NZQA at Category 1 to give you confidence in our high standard of training.    

Ready to get ahead with digital marketing?

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Entry Criteria:

To be admitted into NZ Certificate in English Language Level 4 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Applied Level 3 [3667] qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR B2 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizenship or permanent residency OR Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 3 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Level 2 qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR mid B1 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizen or resident; or have Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Fees 2020

Student loans available through Study Link. Check if you are eligible here. 

Fees-Free Study.  

You are only eligible for Fees-Free if you haven’t previously undertaken more than 60 credits (half a year of equivalent full-time tertiary education, 0.5 EFTS) at Level 3 or above on the NZQF – New Zealand Qualifications Framework.

To check if you meet the requirements, visit the New Zealand Government’s Fees-Free website and enter your National Student Number (NSN)

If you do not have an NSN, contact your Student Support Advisor.

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