“So much can change in a year.”
Wellington-based social media strategist Georgia Mae has had a “whirlwind” 12 months – and came full circle on Monday night when she featured as a guest speaker in NZIE’s Social Media class, from which she graduated less than 6 months prior.
She made the risk in 2021 to change careers from Graphic Design to Digital Marketing. Since upskilling with NZIE’s Digital Marketing Diploma, Georgia has landed a full-time role at Blackjet, a boutique social media management company in Wellington.
The Big Switch
After studying graphic design at University, Georgia was working in-house with several architecture firms. But, she felt that something was missing.
“Something that we did a lot in graphic design studies was strategizing and planning, but when you’re working in-house or on a project for a brand…you don’t get to do that as much. I missed the strategy part of it. I was looking around at what kind of job involved all of these aspects. Digital marketing ticked all of the boxes.”
She considered studying Digital Marketing at University but didn’t feel ‘inspired’ by the thought of another 3-year degree.
After researching Digital Marketing Courses, she came across NZIE. She ‘stalked’ the tutors, and chatted to Recruitment officer Phil about their backgrounds and experience.
My personal favourite was Jen. I enjoyed the enthusiasm, energy and vibrance that she brought to class. It was engaging. She has so much experience and knowledge to share: like I think most of the tutors do.”
Guest Speaking in Digital Marketing Diploma: Social Media class.
Landing her first Digital Marketing Role
Georgia’s new adventure as a Social Media Account Manager was made possible by NZIE’s extensive career support. She took advantage of the Client Success Team’s resources during her job search:
Valuable skills learnt at NZIE
A new chapter
Georgia has just begun an exciting new chapter. She feels nurtured and supported at Blackjet by her boss Christine, who is “really prepared to invest and help [me] grow. She’s always got my back.”
The Wellington Digital Marketing scene is an exciting space to be working in;
“What Wellington does so well is keeping its compact size: we have everything, and we have everything that you need. There’s so many creatives and innovators down here. I think the scene is going to grow and grow. It’s super exciting to be down here and be based to be able to witness that as it comes.”
A typical week at Blackjet includes collaboration with photographers, videographers, SEO strategists and a lot of in-house design and strategy work.
A bright future ahead
While Georgia looks forward to “packing up a suitcase and travelling”, that won’t happen anytime soon. She’s loving her new role and digging deep into Wellington’s networks.
“I’m excited to find out what the future brings because I think it will be big.”
NZIE would like to thank Georgia for featuring as a Student Success Story. We wish her all the best in her bright future ahead.