NZIE are so proud and excited that Laura secured a job with her newly gained skills in digital marketing. She worked very hard to get to where she is and we’re excited to see her career growth from here onwards. Laura bought a great wealth of existing knowledge and experience from her home country in Brazil. As a result, she’s been able to diversify her skillset and successfully gain a Digital Marketing related role in New Zealand. Well done Laura!
First of all, tell us a bit about yourself and background before studying with NZIE.
I am Brazilian and did my Bachelor Degree in Journalism/Public Relations back in Brazil.
I first came to NZ to study English for 4 months. But I ended up falling in love with the country and decided to stay. Fast forward to now, I have been here for 5+ years and just recently completed the Digital Marketing Diploma.
“I describe myself as a creative and motivated Communications Specialist, with an outgoing and positive attitude”
I have experience as a Brand Manager and Account Executive, I managed internal and external corporate communications for different brands. Such as beauty, fashion, lifestyle, health, sustainability, nutrition, skincare and home décor.
Why did you choose to Study the Diploma in Digital Marketing at NZIE?
I am really passionate about communication so wanted to study something that would improve my knowledge in that area. I wanted something related to my comms, journalism and public relations background. Therefore digital marketing was a great match.
In addition it was actually a friend who recommend NZIE for me. After some research and looking into the programme curriculum I decided to go for it!
Did you face any challenges throughout your experience at NZIE and how did you deal with them?
Yes, after quite some time of being out of school, being back in class was a challenge. Plus studying in English, as my second language was challenging too. However, I asked for teacher’s help anytime I felt I needed it which was nice.
What’s the best advice for someone wanting to break into digital marketing and studying?
Advice: Study something that you really are interested about and ask for help when needed. You can find so much content online to support yourself too. Moreover, you can actually apply what you’ve learnt in the Digital Marketing Diploma in any area of work you choose. The choice is yours.
I would recommend [NZIE’s Digital Marketing Diploma] because it’s a good way of learning, it’s accessible, and you have different subjects. They [the tutors] try to help you as much as they can. In my case I had a really good team by my side, and they make the whole difference. Fortunately, they made the journey way easier and way nicer.
My favorite subject was probably content marketing. As a journalist I love writing and I love reading so it was nice. Learning a little bit more, getting more skills and knowing how to do it better. Learning SEO (search engine optimisation) was nice as well.
I got a job – I work as a marketing coordinator for a company that rents commercial vehicles. From this job, I’m gaining the experience I want to become more successful in my role.
Now that I’m qualified, I hope to keep working as a marketer. Furthermore, I hope to get more experience and eventually a better job and better position. And to keep making a difference in the world and the company I’m working for.
If you would like to add Digital Marketing to your skillset and diversify your existing skills, consider NZIE’s Diploma Programme. Study a Diploma in Digital Marketing and become qualified within 1 year.