Sai Chaitanya, a seasoned marketing professional with a passion for continuous learning, recently embarked on a journey to upskill herself in the field of SEO.
Through NZIE’s SEO Strategy short course, guided by experienced tutor Bruno Hebling, Sai gained valuable insights and practical knowledge that have propelled her digital marketing expertise to new heights. Let’s explore Sai’s firsthand account of her experience and discover how the SEO course has empowered her to drive impactful results.
Why Take the SEO Course?
Initially, Sai’s interest in SEO came from a desire to upskill and upgrade her professional profile. She wanted to make herself more competitive in the job market, and she knew that having a qualification in SEO would give her an edge. Sai said,
“When I moved from India to New Zealand and started looking for jobs, interviews, and everything, I understood that having an in-house course in New Zealand makes a massive difference in profiling myself and upskilling myself.”
What’s more, this course was an upgrade for her, comparing it to an Apple upgrade.
Background in Marketing
Sai has an impressive background in marketing, with ten years of experience in both offline and online marketing. She worked as an assistant manager at Cambridge University Press, where she took care of the academics section of Indian Cambridge. Importantly, most of her career has been in marketing, including offline and digital marketing. Not to mention Sai studied for her master’s postgraduate in marketing and completed an executive MBA in digital marketing from one of India’s leading universities. She also has some knowledge of Google Analytics GSC. Impressive, right?
What Did Sai Gain from Studying at NZIE?
Sai found the NZIE SEO short course to be comprehensive and precise, with a good balance of theory and practical learning. She enjoyed learning from her instructor, Bruno, who made the class enjoyable and interactive.
“I loved it completely. From day one to the seventh and final week of the course, I was waiting for class every week. Bruno makes the course so interesting. I love the course. It was very precise, comprehensive at the same time, and also very practical.”
She appreciated the practical examples and options that Bruno provided, which allowed her to apply her learnings to her job at Quanton.
Sai’s Job at Quanton
“As New Zealand’s leading Robotic Process Automation (RPA) provider, we help enterprise organisations to transform their operating models through digital process automation. Through digital automation, we aid our partners to improve operating performance, enhance their customer experience and enable speed and agility.” – Quanton
Currently, Sai works as a marketing manager at IT services and consulting firm Quanton, where she is a marketing team of just one! When she joined last year, the website was not up to the standards of the market. She took up redesigning the entire website and, after boosting the website, decided to focus on SEO to drive traffic to the site.
Recognising the value of SEO as a cost-effective tool to drive website traffic and attract visitors, Sai decided to invest her time and effort into mastering SEO strategies. With the knowledge gained from the course, Sai aims to optimise keywords, perform in-depth page analysis, and identify areas for improvement in order to maximise the company’s digital marketing potential.
Sai said, “SEO is a free kind of tool when we get visitors traffic and everything, and you don’t have to invest money.” She knew that investing her time in SEO would benefit the company and her career.
A 12-Month Plan for Success
Significantly, one of the key benefits of the SEO course was the comprehensive 12-month plan it provided. Sai’s role at Quanton involves showcasing the company’s consulting services and talent rather than selling tangible products. The course equipped Sai with the skills to manage keywords effectively, analyse performance, and set measurable goals. With a well-defined plan in place, Sai instilled confidence in the company, demonstrating the direction and growth expected in the next 12 months.
Equipped with a 12-month plan crafted during the course, Sai gained the confidence and vision to steer Quanton’s digital marketing efforts toward success.
Company Support and Financial Benefits
Quanton recognised the value of Sai’s upskilling and graciously sponsored the course, reflecting the company’s commitment to investing in its employees. By empowering Sai with SEO knowledge, the company was able to save expenses that would have otherwise been spent whilst hiring a specialised SEO professional. Sai’s ability to handle SEO tasks in-house not only saved the company money but also provided valuable insights, ensuring Quanton’s growth aligns with the industry’s best practices.
Networking Opportunities and Future Prospects
Aside from the knowledge gained, Sai also valued the connections and friendships established during the course. Self-confessed as the social butterfly of the group, Sai was happy to see her network on LinkedIn expand after the course, further enhancing her professional profile. Looking ahead, Sai envisions taking on SEO projects as a freelancer, leveraging her newly acquired skills to further propel her career growth and explore new opportunities.
Transforming with SEO
Through NZIE’s SEO Strategy short course, Sai Chaitanya has undergone a remarkable transformation, elevating her digital marketing capabilities and contributing to Quanton’s online success. With the support of her employer and the guidance of tutor Bruno Hebling, Sai has emerged as a proficient SEO strategist. Armed with a comprehensive plan and valuable insights, Sai’s career prospects have been catapulted to new heights. The journey of upskilling through NZIE’s SEO course has empowered Sai to make a lasting impact in the dynamic world of digital marketing.
