Optimize Your Social Media For Maximum Impact


Social Media Audit Course 

Conduct a Social Media Audit with our Step By Step Guide

NZIE’s Social Media Audit course is designed for anyone who wants a healthy and optimized social media, ready to bring them the results they deserve. Be guided as you thoroughly audit your Facebook, Instagram, TikTok, LinkedIn and Twitter – plus a take home audit template that you can use across all channels.

Once you’ve completed this course, you’ll graduate with an actionable understanding of how to complete a Social Media Audit across all platforms, with skills and a template that you can utilise for either your current or future employer, client, or your very own business.  

NZIE’s Social Media Audit Course is delivered in online modules that you can take at your own pace and fit around your busy schedule. It is value-packed with quizzes and tutorial-style videos that are easy to follow and learn from. 

how to do social media audit
Delivery Mode

100% online



Course Certificate




Course Content

Social media audit course

Uncover the “What” and “Why” of a Social Media Audit:
Discover the purpose and benefits of conducting a social media audit and identify the key components that are essential to success. Learn how to utilize the results of your audit to improve your social media presence and take your strategy to the next level
Qualitative and Quantitative Analysis:
Go beyond the surface of data analysis and get familiar with the difference between qualitative and quantitative data. Grasp when and how to use each method in a social media audit and develop the skills to perform both. With this knowledge, you’ll gain a comprehensive understanding of your social media performance
Develop Your Buyer Personas:
Discover the power of buyer personas in social media marketing and learn how to create detailed personas for your target audience. Use these buyer personas to produce content that resonates with your audience and skyrocket your engagement
Set up and Master Xtensio:
Get hands-on experience with Xtensio, the leading platform for creating customizable social media reports and presentations. Learn how to operate the platform and gather valuable data to analyze your social media presence, so you can make informed decisions for your brand
Gather Data and Evaluate Your Socials:
Learn how to collect the right data from your social media accounts and perform an in-depth analysis of your social media performance using key metrics and insights. Identify areas where you can improve your social media presence and create a more effective strategy
Consistency vs Frequency:
Discover the critical importance of consistency and frequency in social media marketing. Gain the skills to maintain a consistent brand identity across your social media channels and develop a posting schedule that strikes the right balance between regular posting and brand consistency
Analyze Your Competitors:
Explore the power of competitor analysis and learn how to research and analyze your competitors’ social media presence. Use this information to identify opportunities for growth and improvement in your own social media strategy, and stay one step ahead of the competition.

Who is this Social Media Audit course for?

  • Business owners: to better understand how to optimise their social media presence for social media marketing. Learn to evaluate their social media accounts’ performance, identify areas for improvement, and create an effective social media strategy to reach their target audience.
  • Digital marketers: by learning how to perform an in-depth analysis of their clients’ social media profiles. This can help them identify gaps in their social media strategy, pinpoint opportunities for growth, and develop an effective social media marketing plan.
  • Social media managers: to improve their skills in social media analysis and strategy development. They can learn to assess their clients’ or company’s social media performance, identify key performance indicators, and implement changes to improve engagement and reach.
  • Content creators: to learn how to optimize their content for social media platforms. They can learn how to evaluate the performance of their social media content, understand their target audience, and create a social media strategy to increase engagement and grow their following.
  • Freelancers: such as social media consultants or digital marketing consultants, can take this social media audit course to develop their expertise in social media analysis and strategy development. This can help them provide better services to their clients, increase their marketability, and improve their earning potential.
  • Individuals seeking personal branding: can benefit from this social media audit They can learn to evaluate their social media accounts, understand their audience, and develop a strategy to improve their online presence, whether for professional or personal purposes.


The most affordable way to upskill in Digital Marketing


  • Designed to give you the specific skill you need now.
  • Gain access to the complete course in an instant.
  • Earn a qualification that can be shared directly to Linkedin.
  • No time limit: finish course at your own pace.
  • Valid for 12 months.

Your Tutor-Led Expert

Mariska Steyn

Social Media Audit Course Tutor

Mariska is a seasoned marketing professional with 23 years of experience in public relations, photography, and marketing. As the founder and owner of Metrics Marketing Ltd, a digital marketing agency based in New Zealand, Mariska has helped numerous businesses achieve success through her extensive knowledge and expertise in the field. Mariska specializes in a variety of marketing services, including public relations management, marketing strategy development, web design, search engine optimization (SEO), corporate identity development, brand engagement, and social media marketing. In addition to her work at Metrics Marketing Ltd, Mariska is also a respected educator in the field of digital marketing. As a Digital Marketing tutor at NZIE and a guest lecturer at Auckland University, she shares her extensive knowledge and experience with the next generation of marketing professionals.


Frequently Asked Questions

What are the benefits of taking a Social Media Audit course?

While Marketers know they need to be active on Social Media, they rarely get the chance to stop and reflect on the results and effectiveness of their social media marketing.

By taking this Social Media Audit Course, marketers can walk through audit essentials; determine their strengths, weaknesses and future plans for social media marketing success.

This course will be your Social Media Audit guide. Impress your boss or future employer with a tangible certificate upon completion, ready to share with your network. You’ll get templates, tricks and insights that can be applied to any social media platform; including but not limited to Facebook, Instagram, TikTok, LinkedIn and Twitter.

What do I need to be able to take this Social Media Audit course?
  • Laptop or desk computer (PC or Apple)
  • Good internet connection
  • 1 or more of the following;
  • Facebook/TikTok/LinkedIn/Pinterest/Instagram/Twitter account with at least 1 month’s worth of activity/posts
  • Google sheets or Excel
  • Google docs or Word  
  • Xtensio free account
Who meets the entry criteria for this Social Media Audit course?

There is no entry criteria for Social Media Audit course – anyone can take it! It’s recommended to anyone who has and passion and/or interest in Digital Marketing. It’s important to note the course is in English only. Subtitles are included and the speed is adjustable. However, we do not recommend the course to anyone with below the intermediate level English.

What are the fees for this Social Media Audit course?

The fee is $350 (including GST). Bundles are available for $664 for 3 courses.

How long do I have access to my this Social Media Audit course?

Your course will be accessible 12 months from the date of purchase.

How long does this course take?

Course length varies depending on your existing skillset and expertise. We estimate this Social Media Audit course takes on average between 1 and 4 weeks to complete.

Are there exams? How will I be assessed?

There are no exams. You will, however, have the option to complete a short quiz at the end of each topic. This is designed to test your knowledge, but it does not matter if you pass or fail, and you can take the quiz as many times as you like. When you complete all modules in the course, you will receive a certificate.

What’s the difference between this Meta Ads Manager course and your Diploma and Micro-credentials in Digital Marketing?

This course focuses on a specific skill and is done your own time, at your own pace. Unlike our Diploma in Digital Marketing, NZQA Category 1 accredited at Level 7, this course is open to all levels of learning.

Our Diploma in Digital Marketing offers live classes and is a longer format. Expect to go in-depth into a wide range of disciplines of Digital Marketing. If you’re interested in our full-length Diploma then please talk to one of our friendly course advisors.

Our Micro-Credential courses are 7 weeks in length and offer a live class format with assessments at the end of each week. Each micro-credential covers just one topic, either SEO or Social Media Strategy, in-depth, with practical exercises and assessments. Interested?

Why study with NZIE?

We’re proud to be New Zealand’s longest-running and largest Digital Marketing School. Our 100% online training courses are co-created with the Digital Marketing industry and taught by experts so you’ll get the latest knowledge and trends.

Plus, we’re 100% New Zealand-owned and operated, and connected to industry all over the country.

Take Your Socials to the Next Level.

Related Courses

Get in touch

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 4 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Applied Level 3 [3667] qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR B2 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizenship or permanent residency OR Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Entry Criteria:

To be admitted into NZ Certificate in English Language Level 3 General, all applicants must meet the following requirements:

a) Be a speaker of English as an additional language; and

b) Hold a NZCEL Level 2 qualification; or

c) Pass an NZIE entry test that meets the requirements for the CEFR mid B1 requirements or equivalent; and

d) Be of a minimum age of 16 years or older; and.

e) Be a New Zealand citizen or resident; or have Certificate of Refugee Status and evidence of eligibility to study for the duration of enrolment.

Fees 2020

Student loans available through Study Link. Check if you are eligible here. 

Fees-Free Study.  

You are only eligible for Fees-Free if you haven’t previously undertaken more than 60 credits (half a year of equivalent full-time tertiary education, 0.5 EFTS) at Level 3 or above on the NZQF – New Zealand Qualifications Framework.

To check if you meet the requirements, visit the New Zealand Government’s Fees-Free website and enter your National Student Number (NSN)

If you do not have an NSN, contact your Student Support Advisor.

Test Content