Michaela is a Search Engine Optimisation (SEO) specialist, with a track record spanning over fifteen years. Michaela’s path into SEO began with a creative twist – managing digital content for a London illustration agency – before venturing out on her own. As a consultant, she wore many digital hats – from website portfolios to blogs, email newsletters, and social media management. Her journey continued in New Zealand, where she immersed in the Kiwi digital marketing scene. For the last two years, Michaela has held the Head of SEO title and discovered her passion for teaching and skill development. She has joined NZIE to lead our SEO course, where she is dedicated to providing our students with a comprehensive understanding of SEO, and equipping them with the tools to make informed strategic decisions based on their unique business objectives, time, and budget.