Our Diploma in Social Media Marketing (Content Creation) is structured to meet the evolving needs of the digital and social media marketing industries. Here are the highlights:

Industry-Relevant Skills: Gain hands-on experience in creating engaging content for various social media platforms including Facebook, Instagram, TikTok, and more.

Real-World Application: Develop your social media marketing skills through project-based learning that reflects actual industry demands.  You’ll learn everything from video production, podcasting to designing and developing your own social paid ads on Adobe products.

Cutting-Edge Techniques: Stay ahead in the field with lessons on emerging technologies including AI.

Expert Guidance: Learn from seasoned social media marketing professionals and guest speakers who bring the industry into the classroom.

Cultural Awareness and Diversity: Gain skills in crafting content that reflects and celebrates the rich tapestry of New Zealand’s diverse cultures, with a special focus on understanding and incorporating elements from Aotearoa’s Māori and Pasifika communities.

Virtual Campus: With an online delivery mode, our timetable is delivered in the evenings and lunchtimes.

*Source Marketing Week

Embarking on a career with our Social Media Marketing Level 5 Course opens doors to various jobs in the digital world. Graduates can pursue careers as Social Media Coordinators, Content Creators, Digital Marketing Specialists, and more. Getting a full-time job, freelancing, or starting your digital agency becomes a tangible reality. The skills acquired also make you an asset to any in-house marketing department or digital agency, with roles evolving from content creation to strategy development.

*based on The Digital Store New Zealand Salary Survey 2023

The course covers a broad range of content, ensuring a well-rounded skill set:

Authentic Content Creation: Our first course in the Social Media Marketing Diploma is a great introduction to the world of Content Creation. By the end of this course, you’ll be able to apply a creative design process to produce social media content assets that tell stories for an Aotearoa New Zealand cultural target audience.

Digital Design for Social Media: This course will teach you to create static content assets using technologies and techniques for a range of social media platforms. You’ll learn both the Adobe Creative Suite software and Canva.

Video Production: Video is a crucial skill for any content creator and social media marketer. This course will show you how to produce dynamic content assets for social media platforms, employing various techniques and strategies to engage and captivate an identified target audience.

Live Content Production: This course is all about producing live content! You’ll learn how to create dynamic and engaging human-led content pieces (such as podcasts, webinars and livestreams) for social media live stream or recorded publication.

Future Technology in Social Media: This course will teach you how to ethically utilise future technologies, including artificial intelligence (AI) and creatively apply them to add value to human-created content assets that address cultural values and perspectives relative to the topic context and audience.

Paid Social Media Advertising: On successfully completing this course, you’ll will be able to create a social media advertising campaign by designing ads with copy for a marketing strategy.

Presenting Social Media Data: Presenting Social Media data is crucial for any aspiring marketer. On this course, you’ll learn how to present social media campaign content asset data using infographics.

Industry Project: Our capstone industry project course, you’ll complete at the end of the Diploma, and on completion you’ll be able to independently create effective social media content assets that are culturally appropriate to an Aotearoa New Zealand cultural target audience respecting the principles of te ao Māori that address a marketing strategy and buyer persona.

Student loan available through Study Link. Check if you are eligible here.

Course Related Costs:

Adobe Creative Cloud Education Edition Approximately $25.00 per month or $300 per year which includes a 70% discount if you click on the link https://www.adobe.com/nz/creativecloud/buy/students.html

Canva Pro $180.00 per year https://www.canva.com/en_gb/

Microsoft Office 365 (Personal) $129.00 per year https://www.microsoft.com/en-NZ/microsoft-365/buy/compare-all-microsoft-365-products

Course Related Costs are subject to currency changes. Please check the fee at the time of enrolment.

Fees-Free is a funding scheme provided by the Tertiary Education Commission (TEC), which can allow you to get one year of tertiary study or two year’s training up to the value of $12,000. Check if you are eligible here. 

• A fully practical and interactive learning experience
• Tuition by experienced industry experts
• Career assistance through our Student Services
• Part-time study options for domestic students
• Approved and Accredited by NZQA and TEC