Real-world Skills Over Theory:  Whether you’re producing content, leveraging AI tools, or crafting marketing strategies, this course emphasizes practical, hands-on experience over theory. It will equip you for future success by connecting you with existing businesses, enabling you to address and resolve their real-world challenges using multiple industry tools.

Creation-Focused Learning: The best way to learn is to do! In this course, you’ll get the opportunity to utilise the skills you learn immediately, by developing real content and digital assets, executing campaigns, and designing marketing strategies – EVERY week! This consistent practice will allow you to refine your abilities faster and gain a deeper understanding of industry-relevant techniques through practical application.

Diverse Industry Tools & Techniques: There’s a huge amount of variation when it comes to marketing software – it can be hard to know where to start and which ones to invest time and money into. Luckily our expert tutors keep their fingers on the pulse of current trends and technology, and so will you!

You will learn various marketing tools from the industry – from well-known ones like Canva and Adobe Creative Suite (Premiere Pro, Photoshop, InDesign, and similar), to newer AI integrations like ChatGPT, Perplexity, Google Gemini, Microsoft Copilot, to social media management tools like Meta Business suite, TikTok & Google Ads Managers, Notion, and heaps more!

Flexible Leaning – If essays aren’t your thing, no worries! This course is all about playing to your strengths while still reaching those learning outcomes. What makes our assessments unique is the freedom we give students to choose the way they want to submit their work. Whether you’re into writing, presenting, making awesome graphics, or creating a captivating video to get your point across, YOU get to pick the format that works best for you. It’s all about playing to your strengths while still hitting the learning goals!

Whether you strive to become a social media influencer, build a powerful personal brand, or stand out in a competitive corporate environment, our Diploma in Social Media Marketing and Content Creation will equip you with the essential skills to become an in-demand digital marketer and content creator.

Graduates of this course can look forward to pursuing a variety of exciting career paths that support flexible working, are lifestyle-driven and allow you to work anywhere, anytime!

Common Social Media and Content Marketing Roles: 

• Social Media Coordinators
• Content Marketing Coordinators
• Content Creators
• Digital Marketing Specialists
• Junior content producer
• Junior brand advisor
• Junior account manager
• Social media planner

*based on The Digital Store New Zealand Salary Survey 2023

The course covers a broad range of content, ensuring a well-rounded skill set:

Authentic Content Creation: Our first course in the Social Media Marketing Diploma is a great introduction to the world of Content Creation. By the end of this course, you’ll be able to apply a creative design process to produce social media content assets that tell stories for an Aotearoa New Zealand cultural target audience.

Digital Design for Social Media: This course will teach you to create static content assets using technologies and techniques for a range of social media platforms. You’ll learn both the Adobe Creative Suite software and Canva.

Video Production: Video is a crucial skill for any content creator and social media marketer. This course will show you how to produce dynamic content assets for social media platforms, employing various techniques and strategies to engage and captivate an identified target audience.

Live Content Production: This course is all about producing live content! You’ll learn how to create dynamic and engaging human-led content pieces (such as podcasts, webinars and livestreams) for social media live stream or recorded publication.

Future Technology in Social Media: This course will teach you how to ethically utilise future technologies, including artificial intelligence (AI) and creatively apply them to add value to human-created content assets that address cultural values and perspectives relative to the topic context and audience.

Paid Social Media Advertising: On successfully completing this course, you’ll will be able to create a social media advertising campaign by designing ads with copy for a marketing strategy.

Presenting Social Media Data: Presenting Social Media data is crucial for any aspiring marketer. On this course, you’ll learn how to present social media campaign content asset data using infographics.

Industry Project: Our capstone industry project course, you’ll complete at the end of the Diploma, and on completion you’ll be able to independently create effective social media content assets that are culturally appropriate to an Aotearoa New Zealand cultural target audience respecting the principles of te ao Māori that address a marketing strategy and buyer persona.

Student loan available through Study Link. Check if you are eligible here.

Course Related Costs:

Adobe Creative Cloud Education Edition Approximately $25.00 per month or $300 per year which includes a 70% discount if you click on the link https://www.adobe.com/nz/creativecloud/buy/students.html

Canva Pro $180.00 per year https://www.canva.com/en_gb/

Microsoft Office 365 (Personal) $129.00 per year https://www.microsoft.com/en-NZ/microsoft-365/buy/compare-all-microsoft-365-products

Course Related Costs are subject to currency changes. Please check the fee at the time of enrolment.

Check your Fees Free eligibility.

If you are a first-time tertiary learner, you may be able to get up to $12,000 of your fees covered for one year’s study or two years’ training. If you are eligible, we’ll organise payment with the Tertiary Education Commission.

Check if you are eligible by visiting FeesFree.govt.nz.

• A fully practical and interactive learning experience
• Tuition by experienced industry experts
• Career assistance through our Student Services
• Part-time study options for domestic students
• Approved and Accredited by NZQA and TEC