Ana Uak

Artificial Intelligence (AI) has raised concerns among many, because of its potential impact on jobs, lack of regulation, and ethics. I must admit, as a copy and content writer, when AI dropped, I was deeply concerned about what it meant for my career. It didn’t help that several colleagues compared my role as a copywriter […]

Marketing is about exchange. In a general sense, commercial marketing is straightforward. For example, I will give you $2 and you will give me a chocolate bar. However, marketing for behavioural change is a more complex task. How do you convince someone that if they exercise for 30 minutes a day, they will reduce their

One of the coolest parts of working in digital marketing is the fact that the sector is always evolving and there’s always something new to get excited about. Let’s take a look at some of the emerging digital marketing trends and how you can work them into your own marketing strategies. Audio marketing Audio marketing

Thinking about setting up your own digital marketing business? Leeann Bassett from Face Up Now says “surround yourself with experienced people.” Running your own digital marketing business can be both exciting and challenging. We spoke to Leeann about her personal experience and gathered some useful tips and insights for anyone embarking on their own business

When you’ve crafted an amazing blog post or gathered compelling data for an infographic, you want to maximise its reach. One effective strategy is to adapt and share your content across various platforms and channels. In this blog, we’ll take a look at what repurposing content means and how you can do it for maximum

Do you want to be on TikTok? We had a chat with Rachel Klaver, content marketing coach, strategist, author, and columnist for Stuff, about some optimal strategies for TikTok marketing. TikTok is about community. TikTok isn’t a platform to sell your business, it’s about relationships and building a community Rachel says. She explains that if

From the intricacies of crafting the right paid ad content or hitting a viral trend to knowing how to get the right keywords in the right places, everyone knows that to be a successful digital marketer your technical skills need to be on point.   But did you know that beyond those technical skills, there is

Threads is a Twitter (“ahem” I mean X.com) clone app, developed by Meta’s Instagram team, that can be used for sharing text updates. You log in using Instagram; create text posts that are up to 500 characters in length, and can include links, photos, and video. Just like on Instagram, you’ll be able to follow

It’s tempting to think that your brand needs to be on all of the social media platforms all of the time. But do you really? Probably not.  If you are working as a professional digital marketer, then you do at least need to know how all the different platforms work. That way you can recommend