Digital Marketing Blog

5 Reasons Why Digital Marketing Could Be Right For You

Are you new to Digital Marketing and intrigued by the career opportunities this industry could entail? In addition, are you interested in things related to digital media or digitally connected devices? If you are then your next best step is to join the Diploma in Digital Marketing here at NZIE. Still on the fence about taking the plunge?  Here …

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Relevant Qualifications and Experience to Fast Track your Digital Marketing Career

Are you interested in becoming a Qualified Digital Marketer, but not quite sure of the requirements and qualifications needed to become one? Well, you’ve come to the right spot!  Like several marketing roles, Digital Marketers will often have a tertiary qualification, such as a degree/conjoint degree or diploma in marketing, advertising, media studies, communications, copywriting …

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The Various Working Options Within a Digital Marketing Career

Did you know? If you have a career within Digital Marketing and or if you have attained a couple of years of marketing experience, you don’t necessarily have to live the corporate “9am – 5pm” work life. With Digital Marketing, no matter what you specialise in, there are plenty of various working options. For instance, …

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how to become digital marketer

Critical Traits of a Successful Digital Marketer

While many individuals associate marketing professionals with a creative and innovative mindset, there are several other characteristics that make a successful Digital Marketer.  Some of these critical traits that a successful Digital Marketer embodies are: Flexibility  The Digital Marketing Space is ever-evolving; hence, the best Digital Marketers can adapt to changing environments, situations, algorithms, and …

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Channels in Digital Marketing

What is Digital Marketing?

Digital Marketing is an element of advertising. It consists of promoting a business, product, service or brand via a digital device using the internet. Digital Marketing is also leveraging the use of digital channels. Platforms such as social media, email, search engines (like Google) and other websites/apps purely to connect with customers.   There are many different strategies and …

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