Digital marketing jobs are more in demand than ever; as digital marketing has rapidly become one of the most important components of any business’s growth strategy. With more businesses turning to the digital realm to push their products and services, the need for skilled digital marketers has skyrocketed.
While traditional digital marketing jobs like social media manager and SEO strategy specialist are well-known, there are jobs in the field that you may not have considered. Here are five digital marketing jobs you might not have known were possible.
1. Conversion Rate Optimiser
A conversion rate optimiser is responsible for analysing website data and user behaviour to identify areas of a website that need improvements to increase conversions.
This role utilises tools like Google Analytics and heat maps to understand how users interact with a website and identify areas where users drop off. From there, conversion rate optimisers can implement strategies to optimise the website’s design, content, and user experience to improve conversion.
Conversion rate optimisers often have a background in web design, user experience, or psychology.
2. Marketing Automation Specialist
Marketing automation specialists are responsible for setting up and managing marketing automation software to streamline marketing campaigns and workflows. Automation specialists use tools like HubSpot, Marketo, and Pardot to create email campaigns, lead nurturing workflows, and other automated marketing processes.
These specialists are also responsible for tracking and analysing the results of marketing campaigns and adjusting them to improve performance. They often have a marketing, software development, or computer science background.
3. Influencer Marketing Manager
Influencer marketing managers identify, recruit, and manage relationships with social media influencers to promote a brand or product. This role includes monitoring social media and using influencer marketing platforms to find influencers who fit a brand’s target audience.
Influencer marketing managers negotiate contracts and fees with influencers, manage relevant campaigns, and track the results. Those in this role often have a marketing, social media, or public relations background.
4. Digital Analytics Manager
A digital analytics manager is responsible for collecting and analysing data from digital marketing campaigns. They use tools like Google Analytics, Adobe Analytics, and Salesforce to track website traffic, user behaviour, and campaign performance.
Digital analytics managers use this data to identify trends and opportunities for improvement, making recommendations to improve campaign performance. They often have a background in marketing, statistics, or data analysis.
5. Video Marketing Specialist
A video marketing specialist creates and implements video marketing strategies to promote a brand or product. This position entails creating video content for social media, websites, and other digital channels. Video marketing specialists use tools like YouTube, Vimeo, and Wistia to distribute and track the performance of video content.
This role also involves collaborating with other digital marketing specialists to integrate video content into broader marketing campaigns. To land this role, specialists often have a videography, marketing, or communications background.
Discover Your New Digital Marketing Role
These five digital marketing jobs are just a few examples of the many opportunities available in the digital marketing field. As the digital landscape evolves, new roles and specialities will emerge, providing even more opportunities for digital marketing professionals.
Whether you’re just finishing your digital marketing course or looking to make a change, consider exploring these and similar roles to find the perfect fit for your skills and interests.
Each role contributes greatly to a wider digital marketing strategy by working collaboratively to achieve the common goals of increasing brand awareness, generating leads, and ultimately driving sales. By working together, these roles can help achieve the overall marketing objectives and contribute to the success of the business.